{"id":9199,"date":"2021-07-09T10:00:47","date_gmt":"2021-07-09T14:00:47","guid":{"rendered":"https:\/\/www.acuityads.com\/?p=9199"},"modified":"2023-05-12T13:51:28","modified_gmt":"2023-05-12T17:51:28","slug":"most-viewed-video-ads-4th-of-july-2021","status":"publish","type":"post","link":"https:\/\/illumin.com\/insights\/most-viewed-video-ads-4th-of-july-2021\/","title":{"rendered":"Most Viewed Video Ads: 4th of July 2021"},"content":{"rendered":"<div class=\"flourish-embed flourish-bar-chart-race\" data-src=\"visualisation\/6674516\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><\/div>\n<p><span style=\"font-weight: 400;\">This year, brands celebrated the 4th of July with ad campaigns that promoted themes of unity and togetherness. As Americans move forward from the turmoil of 2020 due to the pandemic, Independence Day returns to \u201cnormal\u201d for the first time since COVID-19.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After a somewhat divisive 2020, much focus was placed on what separates Americans. This years\u2019 top video ads concentrate on classic American favorites that everyone can rally behind: beer, trucks, and fireworks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of the Most Viewed Video Ads from the 4th of July in 2021, two beer brands placed in the top three. Now that a large share of the country is vaccinated and cases have dramatically diminished, Americans are ready to celebrate their first major holiday. Notably, two iconic American car brands (Jeep and Dodge) also ranked within the top 10.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep scrolling to see the top 10 most viewed video ads chart from the 4th of July 2021.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><strong>Budweiser<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In this Budweiser ad, actor Bill Pullman was featured to re-enact his witty and inspiring speech from Independence Day. Pullman revisits the iconic scene to celebrate America\u2019s independence from COVID-19. Budweiser pledged to \u201cbuy a round\u201d if the US hit its 70% vaccination goal. While they missed their mark, legal age drinkers can go to MyCooler.com\/beer to claim their free beer.<\/span><\/p>\n<h3><strong>Pabst Blue Ribbon<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Pabst Blue Ribbon released a 1,776-pack of beer to commemorate the year of American independence. While the 1,776-pack isn\u2019t available to the public, they are releasing a 99-pack in the near future. The advertisement ends with the phrase,\u00a0 \u201cYou\u2019re welcome, America.\u201d<\/span><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/BUsHl5RAnLg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Macy&#8217;s<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">In this nearly four-minute video, Macy\u2019s emphasizes the resilience and bravery of everyday Americans by highlighting individual accounts of courage throughout the pandemic. Macy\u2019s paints a picture of The Hero Within every American. The video concludes by promoting Macy\u2019s 4th of July fireworks featuring music that promises to unite, inspire and heal Americans.<\/span><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ICy0FHTMzbE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Top 10 Most Viewed Video Ads: 4th of July 2021<\/strong><\/h3>\n<table style=\"height: 332px;\" width=\"1349\">\n<tbody>\n<tr>\n<td width=\"88\"><strong>Rank<\/strong><\/td>\n<td width=\"565\"><strong>Campaign Name<\/strong><\/td>\n<td width=\"171\"><strong>Views<\/strong><\/td>\n<\/tr>\n<tr>\n<td>1<\/td>\n<td><a href=\"https:\/\/www.youtube.com\/watch?v=Kqu57JYp9zg\" target=\"_blank\" rel=\"noopener\">Budweiser &#8211; Go Fourth, America<\/a><\/td>\n<td>3,059,598<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td><a href=\"https:\/\/www.youtube.com\/watch?v=2SIuot3HQF8\" target=\"_blank\" rel=\"noopener\">Belle Tire &#8211; 4th of July Sale<\/a><\/td>\n<td>2,248,984<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td><a href=\"https:\/\/www.youtube.com\/watch?v=BUsHl5RAnLg\" target=\"_blank\" rel=\"noopener\">Pabst Blue Ribbon &#8211; 1776 Pack<\/a><\/td>\n<td>1,405,622<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td><a href=\"https:\/\/www.facebook.com\/video.php?v=236984701570317\" target=\"_blank\" rel=\"noopener\">Dodge &#8211; Our ode to American muscle<\/a><\/td>\n<td>576,757<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td><a href=\"https:\/\/www.youtube.com\/watch?v=gTjQa3TGT6U\" target=\"_blank\" rel=\"noopener\">Castlery &#8211; 4th of July Sale<\/a><\/td>\n<td>436,190<\/td>\n<\/tr>\n<tr>\n<td>6<\/td>\n<td><a href=\"https:\/\/www.instagram.com\/p\/CQ5zSguD-8m\" target=\"_blank\" rel=\"noopener\">Google &#8211; Congress is now in session<\/a><\/td>\n<td>362,369<\/td>\n<\/tr>\n<tr>\n<td>7<\/td>\n<td><a href=\"https:\/\/www.youtube.com\/watch?v=ICy0FHTMzbE\" target=\"_blank\" rel=\"noopener\">Macy&#8217;s &#8211; 4th of July Fireworks<\/a><\/td>\n<td>324,464<\/td>\n<\/tr>\n<tr>\n<td>8<\/td>\n<td><a href=\"https:\/\/www.facebook.com\/video.php?v=2802375643406081\" target=\"_blank\" rel=\"noopener\">United States Marine Corps &#8211; Happy Independence Day, America<\/a><\/td>\n<td>290,179<\/td>\n<\/tr>\n<tr>\n<td>9<\/td>\n<td><a href=\"https:\/\/www.facebook.com\/video.php?v=966267434123746\" target=\"_blank\" rel=\"noopener\">Jeep &#8211; Most Patriotic Brand in America<\/a><\/td>\n<td>229,458<\/td>\n<\/tr>\n<tr>\n<td>10<\/td>\n<td><a href=\"https:\/\/www.facebook.com\/video.php?v=142461014649212\" target=\"_blank\" rel=\"noopener\">Disney &#8211; Wishing you a magical Fourth of July!<\/a><\/td>\n<td>108,471<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3><strong>Connect with us!<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">How did you celebrate the 4th of July? <\/span><a href=\"https:\/\/www.acuityads.com\/contact-us\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Get in touch<\/span><\/a><span style=\"font-weight: 400;\"> to learn how your video campaigns rank against your competitors and how you can capture viewer attention with our proprietary True Reach\u2122 technology.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/go.acuityads.com\/acuityinsights\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sign up for our newsletter<\/span><\/a><span style=\"font-weight: 400;\"> to get more Acuity insights delivered straight to your inbox!<\/span><\/p>\n<p><b>About True Reach\u2122 insights platform<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Increase total views and time spent on your video campaigns without increasing advertising spend. Our proprietary True Reach<\/span><b>\u2122<\/b><span style=\"font-weight: 400;\"> technology harnesses all publicly available view data to track real-time performance and enable decision-making that optimizes your Share of Attention\u2122.<\/span><\/p>\n<p><a href=\"https:\/\/www.acuityads.com\/attention-advertising\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Learn more.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year, brands celebrated the 4th of July with ad campaigns that promoted themes of unity and togetherness. As Americans move forward from the turmoil of 2020 due to the pandemic, Independence Day returns to \u201cnormal\u201d for the first time since COVID-19.\u00a0 After a somewhat divisive 2020, much focus was placed on what separates Americans. [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":15092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[31,19],"tags":[],"class_list":["post-9199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/9199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/comments?post=9199"}],"version-history":[{"count":0,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/9199\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media\/15092"}],"wp:attachment":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media?parent=9199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/categories?post=9199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/tags?post=9199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}