{"id":8972,"date":"2021-02-10T15:30:51","date_gmt":"2021-02-10T20:30:51","guid":{"rendered":"https:\/\/www.acuityads.com\/?p=8972"},"modified":"2024-04-30T10:58:47","modified_gmt":"2024-04-30T14:58:47","slug":"most-viewed-video-ads-when-the-commercials-are-more-entertaining-than-the-broadcast-super-bowl-lv","status":"publish","type":"post","link":"https:\/\/illumin.com\/insights\/most-viewed-video-ads-when-the-commercials-are-more-entertaining-than-the-broadcast-super-bowl-lv\/","title":{"rendered":"Most Viewed Video Ads: Super Bowl LV"},"content":{"rendered":"

In fact, the Super Bowl\u2019s Most Viewed Video Ads were ruled by the winners of the pandemic, who swept it under the rug to focus on classic themes such as humor and inspiration.\u00a0<\/span><\/p>\n

Businesses that are thriving during the pandemic like Indeed, Fiverr, and Logitech filled the shoes of Super Bowl advertising favorites who sat on the bench this year, perhaps fearing the impact of sending the wrong message during a global pandemic. However, the top 10 Most Viewed Video Ads for Super Bowl LV came from incumbent brands hoping to win the hearts of consumers, including a couple of tear-jerkers.\u00a0<\/span><\/p>\n

The Most Viewed Video Ads Chart is a compilation of the most-watched brand-driven video ad campaigns focused on Super Bowl LV, as measured by AcuityAds\u2019 True Reach Insights Platform. The platform captures the number of times a video is viewed across top websites where people engage with video content every day.<\/span><\/p>\n

 <\/p>\n

The top 10 Most Viewed Video Ad campaigns from Super Bowl LV:<\/span><\/h2>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Brand<\/strong><\/td>\nCampaign Name<\/strong><\/td>\nViews<\/strong><\/td>\n<\/td>\n<\/tr>\n
1. Amazon<\/td>\nAlexa’s Body<\/a><\/td>\n121,094,421<\/td>\n<\/td>\n<\/tr>\n
2. Jeep<\/td>\nThe Middle<\/a><\/td>\n46,847,701<\/td>\n<\/td>\n<\/tr>\n
3. Paramount+<\/td>\nExpedition<\/a><\/td>\n31,565,516<\/td>\n<\/td>\n<\/tr>\n
4. Bud Light<\/td>\nLegends<\/a><\/td>\n<\/td>\n<\/td>\n<\/tr>\n
5. Toyota<\/td>\nUpstream<\/a><\/td>\n28,911,562<\/td>\n<\/td>\n<\/tr>\n
6. Anheuser-Busch<\/td>\nLet’s Grab a Beer<\/a><\/td>\n28,648,986<\/td>\n<\/td>\n<\/tr>\n
7. Bud Light Seltzer Lemonade<\/td>\nLast Year’s Lemons<\/a><\/td>\n25,330,768<\/td>\n<\/td>\n<\/tr>\n
8. Michelob Ultra<\/td>\nHappy<\/a><\/td>\n21,670,699<\/td>\n<\/td>\n<\/tr>\n
9. Doritos<\/td>\n#FlatMatthew<\/a><\/td>\n18,030,346<\/td>\n<\/td>\n<\/tr>\n
10. State Farm<\/td>\nDrake From State Farm<\/a><\/td>\n17,025,650<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

Our top three<\/h2>\n

We chose to highlight 3 of our favorite ads from Super Bowl LV that showed us how to play to audience emotions, the power of celebrity, and the importance of tone when messaging during difficult times.<\/span><\/p>\n

Amazon<\/h3>\n

Have you ever wondered what Alexa would look like if they were human? Imagine your favorite celebrity could set a timer for you, turn the sprinklers on, or read you an audiobook.<\/p>\n

That\u2019s exactly what Amazon did in their Super Bowl spot featuring Michael B. Jordan as he personifies the benefits of owning their flagship product Alexa.<\/p>\n

For the second consecutive year,<\/a> Amazon took possession of the number 1 spot on our list with a hilarious campaign, demonstrating how technology can help us live out our fantasies.<\/p>\n