{"id":8956,"date":"2021-01-28T13:59:13","date_gmt":"2021-01-28T18:59:13","guid":{"rendered":"https:\/\/www.acuityads.com\/?p=8956"},"modified":"2026-02-26T11:53:50","modified_gmt":"2026-02-26T16:53:50","slug":"why-programmatic-advertising-will-dominate-in-2021","status":"publish","type":"post","link":"https:\/\/illumin.com\/insights\/blog\/why-programmatic-advertising-will-dominate-in-2021\/","title":{"rendered":"Why programmatic advertising will dominate in 2021"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.acuityads.com\/wp-content\/uploads\/2021\/01\/WhatisprogrammaticadvertisingAcuityAds.png\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-8961\" src=\"https:\/\/www.acuityads.com\/wp-content\/uploads\/2021\/01\/WhatisprogrammaticadvertisingAcuityAds.png\" alt=\"What is programmatic advertising?\" width=\"960\" height=\"540\" title=\"\"><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/illumin.com\/insights\/guides\/guide-programmatic-advertising\/\">Programmatic advertising<\/a> will be the tool of choice for marketers in 2021 because it provides greater efficiency, better targeting, improved audience reach and <\/span><span style=\"font-weight: 400;\">automation of the consumer journey<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since the pandemic, consumer behavior shifted dramatically towards spending more time online, from video streaming services, to online shopping, and digital gaming. It\u2019s no surprise <\/span><a href=\"https:\/\/content-na2.emarketer.com\/us-programmatic-digital-display-advertising-outlook-2021\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">eMarketer forecast<\/span><\/a><span style=\"font-weight: 400;\"> US advertisers will spend more than $81 billion on programmatic ads in 2021:<\/span><\/p>\n<h3><b><a href=\"https:\/\/www.acuityads.com\/wp-content\/uploads\/2021\/01\/eMarketer-us-programmatic-digital-display-ad-spending-2019-2022-billions-change-of-digital-display-ad-spending-261907.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-8957 size-large\" src=\"https:\/\/www.acuityads.com\/wp-content\/uploads\/2021\/01\/eMarketer-us-programmatic-digital-display-ad-spending-2019-2022-billions-change-of-digital-display-ad-spending-261907-918x1024.jpeg\" alt=\"why programmatic advertising in 2021\" width=\"750\" height=\"837\" title=\"\"><\/a><\/b><\/h3>\n<h3><b>What are programmatic ads?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Programmatic advertising is the automated buying and selling of online advertising.<\/strong> More often, people associate programmatic advertising with media buying. Advertisements can be personalized based on each consumers\u2019 unique interests and behaviors including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">demographics (male \/ female \/ age)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">geography (location)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">type of content consumed (news, hobbies, product info)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">time of day<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">weather<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">device (smartphones, desktop)<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/illumin.com\"><span style=\"font-weight: 400;\">Programmatic platforms<\/span><\/a><span style=\"font-weight: 400;\"> access data for audience segmentation, insights and optimization in real-time.\u00a0<\/span><\/p>\n<div class=\"email-submit-form\">\n<p style=\"text-align: center;\">\n<\/div>\n<h3><b>How programmatic buying works<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Programmatic technology enables marketers to scale their digital assets and reach their consumers in the right place, at the right time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using artificial intelligence and a process known as real-time bidding, <a href=\"https:\/\/illumin.com\/insights\/blog\/time-to-bring-programmatic-in-house\/\">programmatic advertising<\/a> helps to capture the attention of consumers throughout millions of websites, applications and digital properties being viewed across any channel or device.<\/span><\/p>\n<h3><b>Who uses programmatic<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Programmatic advertising is effective and suitable for brands of all sizes. However, <a href=\"https:\/\/illumin.com\/insights\/blog\/whats-in-house-programmatic-advertising\/\">most platforms<\/a> require a team of professionals to set up and configure campaigns for success. As a result, traditional programmatic platforms require hundreds of hours in training and practice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our intuitive technology, <\/span><a href=\"https:\/\/illumin.com\"><span style=\"font-weight: 400;\">illumin<\/span><\/a>\u00ae<span style=\"font-weight: 400;\">, is a modern programmatic platform that allows anyone to advertise online in a matter of minutes. Now, you can drag and drop audiences and the creatives they see at each step in a journey across any format or channel. illumin&#8217;s journey canvas allows you to visualize success by streamlining campaign management:<\/span><\/p>\n<h3><b><a href=\"https:\/\/www.acuityads.com\/wp-content\/uploads\/2021\/01\/illumin-01-drag-drop.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-8958 size-large\" src=\"https:\/\/www.acuityads.com\/wp-content\/uploads\/2021\/01\/illumin-01-drag-drop-1024x652.png\" alt=\"Programmatic Advertising Journey Canvas\" width=\"750\" height=\"478\" title=\"\"><\/a><\/b><\/h3>\n<h3><b>The benefits of programmatic advertising<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There are multiple benefits to using a <a href=\"https:\/\/illumin.com\/insights\/blog\/social-media-fits-into-programmatic\/\">programmatic advertising platform<\/a> for all your digital advertising efforts. First and foremost, programmatic advertising helps buyers and sellers make<\/span> <span style=\"font-weight: 400;\">data-driven decisions<\/span><span style=\"font-weight: 400;\"> and removes the guesswork from the ad buying process. These are some of the greatest benefits:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost-effective<\/b><span style=\"font-weight: 400;\"> &#8211; programmatic technology creates efficiencies by using machine learning to optimize campaign success, avoiding ineffective inventory.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improved targeting<\/b><span style=\"font-weight: 400;\"> &#8211; no other platform allows the same level of detail when targeting audiences across multiple devices and channels in real time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Journey automation<\/b><span style=\"font-weight: 400;\"> &#8211; with a modern programmatic platform like illumin, you can control, visualize and automate consumer journeys for a range of advertising goals like creation of awareness, conversion, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Easy access to ad inventories<\/b><span style=\"font-weight: 400;\"> &#8211; advertisers can access optimal inventory across a variety of exchanges at once and allow the algorithm to do the heavy lifting.\u00a0<\/span><\/li>\n<\/ol>\n<h3><strong>Why programmatic advertising is important<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As advertisers shift towards more cost-effective and transparent solutions for digital marketing, it is obvious why programmatic advertising has entered the mainstream. It enables marketers with critical efficiencies that have been proven year after year &#8211; and 2021 will be no exception. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This year will be pivotal for advertisers to reach their consumers while online activity occupies more time than ever before. With emerging platforms like illumin, programmatic is quickly becoming more accessible to marketers of any skill level.<\/span><\/p>\n<h3><b>Let us show you a demo<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Please get in touch to be contacted by a representative of our team. We will help you to schedule <a href=\"https:\/\/illumin.com\/product\/request-a-demo\/\">a live demo<\/a> of our programmatic advertising platform, illumin.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Programmatic advertising will be the tool of choice for marketers in 2021 because it provides greater efficiency, better targeting, improved audience reach and automation of the consumer journey. Since the pandemic, consumer behavior shifted dramatically towards spending more time online, from video streaming services, to online shopping, and digital gaming. It\u2019s no surprise eMarketer [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":16770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[31,19],"tags":[64],"class_list":["post-8956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-insights","tag-programmatic-advertising"],"acf":[],"_links":{"self":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/8956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/comments?post=8956"}],"version-history":[{"count":0,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/8956\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media\/16770"}],"wp:attachment":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media?parent=8956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/categories?post=8956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/tags?post=8956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}