{"id":22075,"date":"2026-03-27T16:20:21","date_gmt":"2026-03-27T20:20:21","guid":{"rendered":"https:\/\/illumin.com\/?p=22075"},"modified":"2026-03-27T16:30:25","modified_gmt":"2026-03-27T20:30:25","slug":"illumin-at-the-memphis-cmo-insight-summit-where-influence-took-center-stage","status":"publish","type":"post","link":"https:\/\/illumin.com\/en\/insights\/events\/illumin-at-the-memphis-cmo-insight-summit-where-influence-took-center-stage\/","title":{"rendered":"illumin at the Memphis CMO Insight Summit: where influence took center stage"},"content":{"rendered":"\n<p>illumin joined the <strong>GDS Group CMO Insight Summit <\/strong>in Memphis on March 2nd and 4th, bringing together marketing leaders for a cocktail hour and roundtable on <strong>\u201cReach vs. Influence.\u201d<\/strong><\/p>\n\n\n\n<p>As a cocktail sponsor, we had the opportunity to connect with attendees in a more personal setting, creating space for meaningful conversations both professionally and beyond, with some of the industry\u2019s leading voices.<\/p>\n\n\n\n<p>Featuring insights from illumin\u2019s <strong>Seraj Bharwani<\/strong> (CSO), Campbell University\u2019s <strong>Vincent Benbenek <\/strong>(CMO), and GDS Groups\u2019 <strong>Adam Burns<\/strong>, the event sparked valuable conversations and connections across the industry. The discussion explored how AI is reshaping growth, with a clear takeaway: in an AI-driven landscape, influence is what sets brands apart.<\/p>\n\n\n\n<p>Thank you to GDS and everyone who attended, we\u2019re grateful for the conversations, connections, and perspectives shared.<\/p>\n\n\n\n<p>Check out the panel video from our YouTube channel below:<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n<p><iframe title=\"illumin at the Memphis CMO Insight Summit: where influence took center stage\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/6xYPqKA6eUU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>illumin joined the GDS Group CMO Insight Summit in Memphis on March 2nd and 4th, bringing together marketing leaders for a cocktail hour and roundtable on \u201cReach vs. Influence.\u201d As a cocktail sponsor, we had the opportunity to connect with attendees in a more personal setting, creating space for meaningful conversations both professionally and beyond, [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":22080,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[104],"tags":[260],"class_list":["post-22075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-gds-group"],"acf":[],"_links":{"self":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/22075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/comments?post=22075"}],"version-history":[{"count":0,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/22075\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media\/22080"}],"wp:attachment":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media?parent=22075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/categories?post=22075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/tags?post=22075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}