{"id":21981,"date":"2026-02-27T13:59:21","date_gmt":"2026-02-27T18:59:21","guid":{"rendered":"https:\/\/illumin.com\/?post_type=case-study&#038;p=21981"},"modified":"2026-04-21T10:32:23","modified_gmt":"2026-04-21T14:32:23","slug":"casper-case-study","status":"publish","type":"case-study","link":"https:\/\/illumin.com\/case-study\/casper-case-study\/","title":{"rendered":"Incremental Impact &#8211; Casper"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21981\" class=\"elementor elementor-21981\" data-elementor-post-type=\"case-study\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4652390 e-con-full e-flex e-con e-parent\" data-id=\"4652390\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-589dbd5 e-flex e-con-boxed e-con e-child\" data-id=\"589dbd5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ba20c5 e-con-full e-flex e-con e-child\" data-id=\"6ba20c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2936863 elementor-widget elementor-widget-text-editor\" data-id=\"2936863\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCase Study\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07b87e8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"07b87e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Driving smarter conversions and incremental impact<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcb4bea elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"fcb4bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/illumin.com\/product\/request-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6438e4d elementor-widget elementor-widget-image\" data-id=\"6438e4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"671\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2026\/02\/1.png\" class=\"attachment-large size-large wp-image-21982\" alt=\"casper\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2026\/02\/1.png 940w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/02\/1-300x251.png 300w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/02\/1-768x644.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4c2acf e-flex e-con-boxed e-con e-child\" data-id=\"b4c2acf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b5ff2f2 e-con-full e-flex e-con e-child\" data-id=\"b5ff2f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b10ec7 elementor-widget elementor-widget-text-editor\" data-id=\"3b10ec7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Overview<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b59c547 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b59c547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Setting the stage for smarter growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efa9d0c e-con-full e-flex e-con e-child\" data-id=\"efa9d0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d04c891 elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d04c891\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Casper, a leading bedding and mattress brand, partnered with WITHIN and illumin to launch a performance-driven campaign focused on improving digital efficiency and measuring true incremental impact. The goal was to strengthen Casper\u2019s online presence and make ad spending more effective. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0aa9ff e-flex e-con-boxed e-con e-child\" data-id=\"c0aa9ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eac31b2 e-con-full e-flex e-con e-child\" data-id=\"eac31b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9c662 elementor-widget elementor-widget-text-editor\" data-id=\"3d9c662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Challenge<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2872f1f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2872f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Making every media dollar count\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57df188 e-con-full e-flex e-con e-child\" data-id=\"57df188\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f086391 elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f086391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The team at Casper faced the task of turning their advertising spend into measurable results. With ambitious performance benchmarks and multiple possible approaches, they needed the right partners to drive strong returns while maintaining high ad viewability.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7986d5 e-flex e-con-boxed e-con e-child\" data-id=\"d7986d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fb4ebf3 e-con-full e-flex e-con e-child\" data-id=\"fb4ebf3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c502059 elementor-widget elementor-widget-image\" data-id=\"c502059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2026\/02\/2.png\" class=\"attachment-full size-full wp-image-21983\" alt=\"woman smiling\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2026\/02\/2.png 940w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/02\/2-300x251.png 300w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/02\/2-768x644.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1bb28b e-con-full e-flex e-con e-child\" data-id=\"d1bb28b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe0989 elementor-widget elementor-widget-text-editor\" data-id=\"4fe0989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Strategy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92b3261 elementor-widget elementor-widget-heading\" data-id=\"92b3261\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Testing, learning, and optimizing for results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4f7b25 elementor-widget elementor-widget-text-editor\" data-id=\"f4f7b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test multiple creative sets (evergreen and seasonal), each with unique landing pages for A\/B testing<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on conversions through third-party segments, lookalike prospecting, and retargeting<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Capture engagement insights and implement purchase-triggered tracking<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apply dynamic budget allocation to optimize performance across creatives and landing pages<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9788ee6 e-con-full e-flex e-con e-child\" data-id=\"9788ee6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01684c1 elementor-testimonial--align-left elementor-widget__width-initial testimonial-slide elementor-testimonial--skin-default elementor-testimonial--layout-image_inline elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"01684c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;loop&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t<p><b><i>\u201cActivating through illumin allowed us to test and optimize Casper\u2019s display strategy with confidence. The <span style=\"color: #ffcd00;\">incremental lift <\/span>we validated through this helped us understand what was truly <span style=\"color: #ffcd00;\"> driving results<\/span> and where our spend was making the <span style=\"color: #ffcd00;\"> biggest impact<\/span>, informing our strategy now and beyond.\u201d<\/i><\/b><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Lark Izenson<\/span><span class=\"elementor-testimonial__title\">Integrated Media Manager, WITHIN<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-035d667 e-flex e-con-boxed e-con e-child\" data-id=\"035d667\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-535f608 e-con-full e-flex e-con e-child\" data-id=\"535f608\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b47569c elementor-widget elementor-widget-text-editor\" data-id=\"b47569c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Impact<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83b83e5 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"83b83e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Understanding what really drove results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ea43db e-con-full e-flex e-con e-child\" data-id=\"2ea43db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f560dc elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"4f560dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To identify what truly drove online orders, Casper and WITHIN teamed up with Measured, a third-party measurement platform, to run a multi-tactic impact experiment. The test showed which media strategies created real incremental lift and which had minimal effect<\/span><\/p><p><span style=\"font-weight: 400;\">Ad spend was paused in select regions for multiple weeks to identify what really worked. The experiment included 10 test states, representing about 13% of the business, with 8 key anchor states used for modeling. Prospecting and retargeting tactics across multiple illumin campaigns were tested to measure their true impact.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9160b9a e-flex e-con-boxed e-con e-child\" data-id=\"9160b9a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6a1e4d9 e-con-full e-flex e-con e-child\" data-id=\"6a1e4d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7860750 elementor-widget elementor-widget-image\" data-id=\"7860750\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2026\/02\/3.png\" class=\"attachment-full size-full wp-image-21984\" alt=\"metrics\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2026\/02\/3.png 940w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/02\/3-300x251.png 300w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/02\/3-768x644.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cad7ffb e-con-full e-flex e-con e-child\" data-id=\"cad7ffb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a89293 elementor-widget elementor-widget-text-editor\" data-id=\"2a89293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Key insights<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8b31e5 elementor-widget elementor-widget-heading\" data-id=\"c8b31e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Proving the ROI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8fa343 elementor-widget elementor-widget-text-editor\" data-id=\"f8fa343\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">illumin didn\u2019t just track results. It showed how users really engaged, helping put the budget where it mattered most. Smart allocation and third-party measurement confirmed real impact, giving clear guidance for future campaigns.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a861331 e-flex e-con-boxed e-con e-child\" data-id=\"a861331\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2154cd7 e-flex e-con-boxed e-con e-child\" data-id=\"2154cd7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0f7fe70 e-con-full e-flex e-con e-child\" data-id=\"0f7fe70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e30a4c elementor-widget elementor-widget-heading\" data-id=\"4e30a4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">See first-hand how illumin helps agencies thrive<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f98ed9 elementor-widget elementor-widget-text-editor\" data-id=\"8f98ed9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Curious on how you can transform your campaigns from good to game-changing? Find out more about how you can maximize your brand reach through illumin!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2628c9c elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"2628c9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/illumin.com\/product\/request-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5776e7f e-con-full e-flex e-con e-child\" data-id=\"5776e7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc14df7 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"cc14df7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/elementor\/thumbs\/cta-thumb-new@2x-1-rhk1b3n38q0wh27xxxuajyj4otrt1ujir83y5igcpi.png\" title=\"cta-thumb-new@2x-1\" alt=\"Careers at illumin\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Case Study Driving smarter conversions and incremental impact Request a demo Overview Setting the stage for smarter growth Casper, a leading bedding and mattress brand, partnered with WITHIN and illumin to launch a performance-driven campaign focused on improving digital efficiency and measuring true incremental impact. The goal was to strengthen Casper\u2019s online presence and make [&hellip;]<\/p>\n","protected":false},"featured_media":21982,"template":"","casestudy_cat":[221,222],"class_list":["post-21981","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","casestudy_cat-channel","casestudy_cat-social"],"acf":[],"_links":{"self":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/case-study\/21981","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":0,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/case-study\/21981\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media\/21982"}],"wp:attachment":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media?parent=21981"}],"wp:term":[{"taxonomy":"casestudy_cat","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/casestudy_cat?post=21981"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}