The brand reveal stormed the streets of New York during Advertising Week, where illumin unleashed five massive mobile digital billboards through Times Square, Hudson Yards, SoHo, Midtown, and the Javits Center\u2014sending an unmistakable signal that a new era has begun driven by its unified journey advertising platform and AI-powered solutions.<\/p>\n
This high-impact takeover was the launch pad for a global omnichannel campaign spanning CTV, Digital Out-of-Home (DOOH), programmatic display, and Meta platforms\u2014delivering the new illumin identity to live audiences, brands, and agencies worldwide.<\/p>\n
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Built to Disrupt, with the Customer at the Core<\/strong><\/p>\n From its earliest days, illumin has been an innovator and a disruptor, challenging the status quo of the demand-side platform (DSP) category. Born with the customer in mind, illumin understands that marketers, especially challenger brands competing against deeper-pocketed rivals, need more than incremental improvements. They need a partner willing to make every advertising dollar work harder to drive measurable results.<\/p>\n \u201cWe are a company built to challenge conventions,\u201d said Bridget Westerholz, illumin\u2019s Senior Vice President of Marketing. \u201cOur playful takeover of Advertising Week New York was a celebration designed to embody that DNA. illumin\u2019s new brand is the culmination of a larger company transformation towards agentic AI and driving proven outcomes for customers \u2013 no matter their size, to make their media dollars work smarter and harder.\u201d<\/p>\n illumin\u2019s new identity reinforces its focus on market-leading technology and innovation. The Company\u2019s unified journey advertising platform provides real-time, data-driven insights and AI-powered optimization that flows into usable intelligence that brands and agencies can utilize to control the success of their marketing campaigns.<\/p>\n <\/p>\n Recent platform enhancements include the capability for customers to:<\/p>\n \u00b7 Launch campaigns up to 40% faster with a more streamlined workflow;<\/p>\n \u00b7 Create and edit campaigns, tactics, creatives, and audiences in one place;<\/p>\n \u00b7 Take bulk actions that apply across your entire campaign; and<\/p>\n \u00b7 Utilize a new, first-of-its kind forecasting tool, providing advanced intelligence down to a tactical level.<\/p>\n \u201cOver the past year, we\u2019ve reengineered illumin into a platform that is faster, smarter, powered by AI and more customer-centric than ever before,\u201d said Simon Cairns, CEO of illumin. \u201cThis brand transformation is more than cosmetic\u2014it\u2019s a statement of intent. We\u2019re here to challenge the category, empower marketers, and set a new standard for what\u2019s possible in programmatic advertising.\u201d<\/p>\n <\/p>\n illumin Turns Heads at Advertising Week<\/strong> Photo Caption: illumin Holdings Inc. (TSX: ILLM; OTCQB: ILLMF) today unveiled a new brand identity and its rallying tagline, \u201cSee More. Achieve More.\u201d taking over the streets around Advertising Week New York.<\/p>\n <\/p>\n About illumin<\/strong>:<\/p>\n illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel\u2014connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.<\/p>\n <\/p>\n Disclaimer with regard to forward looking statements<\/strong><\/p>\n Certain statements included herein constitute \u201cforward-looking statements\u201d within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, the Company does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.<\/p>\n <\/p>\n For further information, please contact:<\/strong><\/p>\n Lyndsie Wise <\/p>\n David Hanover
\n![\"illumin](\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/10\/Copy-of-IMG_5382-300x225.jpeg\" "\\"\\"")
<\/p>\n
\nSenior Director, Product Marketing illumin Holdings Inc.
\n704-232-1350
\nlyndsie.wise@illumin.com<\/p>\n
\nInvestor Relations \u2013 U.S.
\nKCSA Strategic Communications
\n212-896-1220
\ndhanover@kcsa.com<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","class_list":["post-21543","news_and_press","type-news_and_press","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/news_and_press\/21543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/news_and_press"}],"about":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/types\/news_and_press"}],"wp:attachment":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media?parent=21543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}