{"id":21317,"date":"2025-05-22T09:06:28","date_gmt":"2025-05-22T14:06:28","guid":{"rendered":"https:\/\/illumin.com\/?p=21317"},"modified":"2025-05-22T09:34:58","modified_gmt":"2025-05-22T14:34:58","slug":"brand-innovators-samsung","status":"publish","type":"post","link":"https:\/\/illumin.com\/insights\/events\/brand-innovators-samsung\/","title":{"rendered":"Brand Innovators&#8217; ShopTalk Backstage with Samsung"},"content":{"rendered":"<p>As part of the Brand Innovators&#8217; Evolution of Retail Summit 2025 on March 25-26 2025, Jillian Gorman of Samsung joins illumin CSO Seraj Bharwani in Las Vegas for the ShopTalk Backstage series for a conversation on &#8220;performant storytelling&#8221; and why authentic storytelling that actually drives performance is a necessary form of connectivity in today&#8217;s ever-evolving marketing landscape.<\/p>\n<p><iframe title=\"Backstage with Samsung || Interviewed by Illumin\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Obrf19daBH8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of the Brand Innovators&#8217; Evolution of Retail Summit 2025 on March 25-26 2025, Jillian Gorman of Samsung joins illumin CSO Seraj Bharwani in Las Vegas for the ShopTalk Backstage series for a conversation on &#8220;performant storytelling&#8221; and why authentic storytelling that actually drives performance is a necessary form of connectivity in today&#8217;s ever-evolving [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":18564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[104,19],"tags":[],"class_list":["post-21317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/21317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/comments?post=21317"}],"version-history":[{"count":0,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/21317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media\/18564"}],"wp:attachment":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media?parent=21317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/categories?post=21317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/tags?post=21317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}