{"id":21275,"date":"2025-05-27T10:22:45","date_gmt":"2025-05-27T15:22:45","guid":{"rendered":"https:\/\/illumin.com\/?post_type=case-study&#038;p=21275"},"modified":"2025-12-10T03:22:44","modified_gmt":"2025-12-10T08:22:44","slug":"display-redtag","status":"publish","type":"case-study","link":"https:\/\/illumin.com\/case-study\/display-redtag\/","title":{"rendered":"Display &#8211; Redtag"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21275\" class=\"elementor elementor-21275\" data-elementor-post-type=\"case-study\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a7a40d e-con-full e-flex e-con e-parent\" data-id=\"5a7a40d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0d7e2d9 e-flex e-con-boxed e-con e-child\" data-id=\"0d7e2d9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-af7b4e1 e-con-full e-flex e-con e-child\" data-id=\"af7b4e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e02d79 elementor-widget elementor-widget-text-editor\" data-id=\"6e02d79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCase Study\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6d01a0 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"c6d01a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Optimizing display campaigns for Redtag<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10e76f7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"10e76f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Discover how Redtag took flight and soared to success with smart campaign optimization thanks to illumin\u2019s game-changing display ad campaigns<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c91efe3 elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"c91efe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/illumin.com\/product\/request-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9aff148 e-con-full e-flex e-con e-child\" data-id=\"9aff148\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0a5f32 elementor-widget elementor-widget-image\" data-id=\"c0a5f32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"805\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/illumin_RedTag_casestudy-1018x1024.png\" class=\"attachment-large size-large wp-image-21326\" alt=\"illumin Redtag case study\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/illumin_RedTag_casestudy-1018x1024.png 1018w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/illumin_RedTag_casestudy-298x300.png 298w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/illumin_RedTag_casestudy-150x150.png 150w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/illumin_RedTag_casestudy-768x772.png 768w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/illumin_RedTag_casestudy.png 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ae37d6 e-flex e-con-boxed e-con e-child\" data-id=\"8ae37d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-54e63b7 e-con-full e-flex e-con e-child\" data-id=\"54e63b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72fbfc2 elementor-widget elementor-widget-text-editor\" data-id=\"72fbfc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Overview<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-538e889 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"538e889\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Driving conversions through targeted travel ads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7548a5 e-con-full e-flex e-con e-child\" data-id=\"d7548a5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7200ed2 elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7200ed2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>illumin partnered with\u00a0<a href=\"https:\/\/www.redtag.ca\/\" target=\"_blank\" rel=\"noopener\">Redtag<\/a>, a Canadian leisure travel brand to launch an always-on campaign targeting vacationers. With a primary goal to optimize eCommerce sales, the campaign utilized a combination of display ads, creative formats, and targeted optimizations to drive conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d90895 e-flex e-con-boxed e-con e-child\" data-id=\"5d90895\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cc6555a e-con-full e-flex e-con e-child\" data-id=\"cc6555a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0787ed2 elementor-widget elementor-widget-image\" data-id=\"0787ed2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/Redtag-.png\" class=\"attachment-full size-full wp-image-21278\" alt=\"Redtag\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/Redtag-.png 1200w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/Redtag--300x200.png 300w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/Redtag--1024x683.png 1024w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/Redtag--768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d1df50 e-con-full e-flex e-con e-child\" data-id=\"4d1df50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb5d4d6 elementor-widget elementor-widget-text-editor\" data-id=\"fb5d4d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Campaign Goals<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ea4e8 elementor-widget elementor-widget-heading\" data-id=\"f7ea4e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conversions and optimization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0409b01 elementor-widget elementor-widget-text-editor\" data-id=\"0409b01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Primary KPI:<\/b>\u00a0Optimize CPA for cost-effective conversions<\/li><li><b>Secondary KPI:<\/b>\u00a0Increase CTR to drive site visits<\/li><li>Target the right audiences with tailored messaging<\/li><li>Drive consistent growth and conversions through strategic optimizations<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d20c355 e-flex e-con-boxed e-con e-child\" data-id=\"d20c355\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f2a68be e-con-full e-flex e-con e-child\" data-id=\"f2a68be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2456200 elementor-widget elementor-widget-text-editor\" data-id=\"2456200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Audience<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c133162 elementor-widget elementor-widget-heading\" data-id=\"c133162\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Relevant target segment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-769b172 elementor-widget elementor-widget-text-editor\" data-id=\"769b172\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The campaign targeted Canadian leisure travelers aged 25-54+, with an average household income of $50,000+. The key demographic was the 30-34 age group, which represented over 20% of total conversions, highlighting their strong engagement with the campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-024f4d6 e-con-full e-flex e-con e-child\" data-id=\"024f4d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77a0040 elementor-widget elementor-widget-image\" data-id=\"77a0040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/Target-audience-1.png\" class=\"attachment-full size-full wp-image-21136\" alt=\"Target audience\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/Target-audience-1.png 1200w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/Target-audience-1-300x200.png 300w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/Target-audience-1-1024x683.png 1024w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/Target-audience-1-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80ca336 e-flex e-con-boxed e-con e-child\" data-id=\"80ca336\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c4634ae e-con-full e-flex e-con e-child\" data-id=\"c4634ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e51ecd elementor-widget elementor-widget-image\" data-id=\"2e51ecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/Travel.png\" class=\"attachment-full size-full wp-image-21279\" alt=\"Travel\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/Travel.png 1200w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/Travel-300x200.png 300w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/Travel-1024x683.png 1024w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/Travel-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edc9940 e-con-full e-flex e-con e-child\" data-id=\"edc9940\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4e090e elementor-widget elementor-widget-text-editor\" data-id=\"b4e090e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Strategy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e13228 elementor-widget elementor-widget-heading\" data-id=\"1e13228\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A data-driven approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-598e47e elementor-widget elementor-widget-text-editor\" data-id=\"598e47e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tThe campaign utilized a multi-format display ad approach, adjusting creative sizes to align with seasonal trends like spring and holiday vacations.\n\nAI-driven optimizations focused on improving CPA and CTR.  By targeting top-performing sites such as News, Entertainment, and Travel, the campaign maximized engagement and conversions.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df0867c e-flex e-con-boxed e-con e-child\" data-id=\"df0867c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8442c94 e-con-full e-flex e-con e-child\" data-id=\"8442c94\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3be596c elementor-widget elementor-widget-text-editor\" data-id=\"3be596c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Key Insights<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea2972a elementor-widget elementor-widget-heading\" data-id=\"ea2972a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Effective targeting that leads to sustainable growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8a7687 elementor-widget elementor-widget-text-editor\" data-id=\"e8a7687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Retargeting<\/b>\u00a0emerged as the top-performing tactic, delivering\u00a0<b>over 85% of total conversions<\/b>, driving cost-efficient results.<\/li><li><b>Prospecting<\/b>\u00a0generated the highest number of impressions, playing a key role in broadening reach and feeding the retargeting funnel.<\/li><li>Creative strategies aligned with\u00a0<b>seasonal travel trends<\/b>\u00a0contributed to consistent engagement and conversion growth.<\/li><li>Engagement peaked during\u00a0<b>mid-week days<\/b>\u00a0(Wednesdays and Thursdays), highlighting an opportunity for day-of-the-week optimizations.<\/li><li>Audiences engaging with\u00a0<b>News, Entertainment, and Travel content<\/b>\u00a0proved to be the most responsive, helping refine future targeting efforts.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d61649a e-con-full e-flex e-con e-child\" data-id=\"d61649a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-442b2cf elementor-widget elementor-widget-image\" data-id=\"442b2cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1248\" height=\"833\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/illumin_RedTag_85.png\" class=\"attachment-full size-full wp-image-21327\" alt=\"85% total conversions driven by display due to illumin&#039;s retargeting strategies\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/illumin_RedTag_85.png 1248w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/illumin_RedTag_85-300x200.png 300w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/illumin_RedTag_85-1024x683.png 1024w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/illumin_RedTag_85-768x513.png 768w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f93e90 e-flex e-con-boxed e-con e-parent\" data-id=\"6f93e90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-47d69777 e-flex e-con-boxed e-con e-child\" data-id=\"47d69777\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-66b934dc e-con-full e-flex e-con e-child\" data-id=\"66b934dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69a646e8 elementor-widget elementor-widget-heading\" data-id=\"69a646e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">See first-hand how illumin helps agencies thrive<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13b19403 elementor-widget elementor-widget-text-editor\" data-id=\"13b19403\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Curious about how you can transform your campaigns from good to game-changing? Find out more about how you can make engaging display ad campaigns through illumin!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26d144f7 elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"26d144f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/illumin.com\/product\/request-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71ef858f e-con-full e-flex e-con e-child\" data-id=\"71ef858f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4589371 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"4589371\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/elementor\/thumbs\/cta-thumb-new@2x-1-rhk1b3n38q0wh27xxxuajyj4otrt1ujir83y5igcpi.png\" title=\"cta-thumb-new@2x-1\" alt=\"Careers at illumin\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Case Study Optimizing display campaigns for Redtag Discover how Redtag took flight and soared to success with smart campaign optimization thanks to illumin\u2019s game-changing display ad campaigns Request a demo Overview Driving conversions through targeted travel ads illumin partnered with\u00a0Redtag, a Canadian leisure travel brand to launch an always-on campaign targeting vacationers. With a primary [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","casestudy_cat":[221,224],"class_list":["post-21275","case-study","type-case-study","status-publish","hentry","casestudy_cat-channel","casestudy_cat-display"],"acf":[],"_links":{"self":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/case-study\/21275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":0,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/case-study\/21275\/revisions"}],"wp:attachment":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media?parent=21275"}],"wp:term":[{"taxonomy":"casestudy_cat","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/casestudy_cat?post=21275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}