{"id":21231,"date":"2025-05-06T13:11:10","date_gmt":"2025-05-06T18:11:10","guid":{"rendered":"https:\/\/illumin.com\/?page_id=21231"},"modified":"2026-04-02T14:16:59","modified_gmt":"2026-04-02T18:16:59","slug":"forecasting","status":"publish","type":"page","link":"https:\/\/illumin.com\/product\/forecasting\/","title":{"rendered":"Forecasting"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"21231\" class=\"elementor elementor-21231\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff3c0c e-con-full e-flex e-con e-parent\" data-id=\"6ff3c0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-080b09d e-flex e-con-boxed e-con e-child\" data-id=\"080b09d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f874a15 e-con-full e-flex e-con e-child\" data-id=\"f874a15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cae791 elementor-widget elementor-widget-text-editor\" data-id=\"7cae791\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tProduct\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee3f9d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6ee3f9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Forecasting<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c33c09 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5c33c09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>We make planning simpler, smarter, and more strategic.<\/strong><\/p><p>Our goal is to empower you to reach yours. That means delivering accurate forecasts without the guesswork, providing clear visibility into campaign potential, and equipping you with the tools to make confident, data-informed decisions. With illumin, you gain more than a platform\u2014you gain a strategic partner committed to helping you see further and achieve more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-975eff4 elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"975eff4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/tour-viewer.platform.saleo.io\/046ef47b-17d5-4763-89db-6457321b3474\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Tour Forecasting<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8688429 e-con-full e-flex e-con e-child\" data-id=\"8688429\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2170bc6 elementor-widget elementor-widget-image\" data-id=\"2170bc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"836\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/illumin_forecasting-980x1024.png\" class=\"attachment-large size-large wp-image-22105\" alt=\"\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/illumin_forecasting-980x1024.png 980w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/illumin_forecasting-287x300.png 287w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/illumin_forecasting-768x802.png 768w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/illumin_forecasting.png 1237w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b02a8c5 e-flex e-con-boxed e-con e-child\" data-id=\"b02a8c5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c1f5705 e-con-full e-flex e-con e-child\" data-id=\"c1f5705\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed15693 elementor-widget elementor-widget-image\" data-id=\"ed15693\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"493\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/illumin_forecasting1-1024x631.png\" class=\"attachment-large size-large wp-image-22106\" alt=\"\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/illumin_forecasting1-1024x631.png 1024w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/illumin_forecasting1-300x185.png 300w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/illumin_forecasting1-768x473.png 768w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/illumin_forecasting1-1536x947.png 1536w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/illumin_forecasting1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c79706 e-con-full e-flex e-con e-child\" data-id=\"1c79706\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61b6672 elementor-widget elementor-widget-heading\" data-id=\"61b6672\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Forecast multiple strategies in one unified view<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd19730 elementor-widget elementor-widget-text-editor\" data-id=\"fd19730\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCreate a single, comprehensive forecast for your entire campaign, no matter how complex. Model multiple strategies across channels while maintaining both a granular and high-level view of your media plan. Get the full picture, without losing the details.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7d3ea8 e-flex e-con-boxed e-con e-child\" data-id=\"e7d3ea8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a27d365 e-con-full e-flex e-con e-child\" data-id=\"a27d365\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-950befa elementor-widget elementor-widget-heading\" data-id=\"950befa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">See your audience, before they see you<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f594a3 elementor-widget elementor-widget-text-editor\" data-id=\"2f594a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tUnderstand exactly how many people you\u2019ll reach and how often, before your campaign goes live. Set broad audience parameters or fine-tune every detail to connect with the right people across each channel, based on their interests, behavior, devices, and location.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dcb2a4c e-con-full e-flex e-con e-child\" data-id=\"dcb2a4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db4ed85 elementor-widget elementor-widget-image\" data-id=\"db4ed85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"398\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/illumin_forecasting2-1024x509.png\" class=\"attachment-large size-large wp-image-22108\" alt=\"\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/illumin_forecasting2-1024x509.png 1024w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/illumin_forecasting2-300x149.png 300w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/illumin_forecasting2-768x382.png 768w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/illumin_forecasting2-1536x764.png 1536w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/illumin_forecasting2.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c72848 e-flex e-con-boxed e-con e-child\" data-id=\"5c72848\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ea61a1e e-con-full e-flex e-con e-child\" data-id=\"ea61a1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f7c37f elementor-widget elementor-widget-image\" data-id=\"4f7c37f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"589\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/illumin_forecasting3-1024x754.png\" class=\"attachment-large size-large wp-image-22109\" alt=\"\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/illumin_forecasting3-1024x754.png 1024w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/illumin_forecasting3-300x221.png 300w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/illumin_forecasting3-768x566.png 768w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/illumin_forecasting3.png 1081w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76c279a e-con-full e-flex e-con e-child\" data-id=\"76c279a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55b18cd elementor-widget elementor-widget-heading\" data-id=\"55b18cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Guess less, plan smarter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51f802e elementor-widget elementor-widget-text-editor\" data-id=\"51f802e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Set your budget and preferred CPM or let illumin recommend optimized values based on historical performance. Explore different scenarios and instantly see how your choices shape audience reach. Make informed decisions with confidence, and ensure your planning reflects your goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-313064f e-con-full e-flex e-con e-child\" data-id=\"313064f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8824c elementor-testimonial--align-left elementor-widget__width-initial testimonial-slide elementor-testimonial--skin-default elementor-testimonial--layout-image_inline elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"3a8824c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;loop&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t\u201cAs someone relatively new to digital advertising, I\u2019ve found illumin to be a game-changer for my campaigns. The platform is incredibly user-friendly, even for those who might not have extensive experience in digital marketing. Their journey-based advertising approach allows me to visualize the customer\u2019s path, ensuring that my campaigns are both strategic and effective.\u201d\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial__image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2024\/10\/g2.png\" alt=\"g2 logo\" title=\"\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\"> Rene R<\/span><span class=\"elementor-testimonial__title\">G2 Reviews<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-569bef0 e-flex e-con-boxed e-con e-child\" data-id=\"569bef0\" data-element_type=\"container\" 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.elementor-element.elementor-element-b9dce23 .elementor-heading-title{font-size:17px;}.elementor-21649 .elementor-element.elementor-element-4b664bb5{text-align:start;}.elementor-21649 .elementor-element.elementor-element-4b664bb5 .elementor-heading-title{font-size:27px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"21649\" class=\"elementor elementor-21649 e-loop-item e-loop-item-22157 post-22157 post type-post status-publish format-standard has-post-thumbnail hentry category-insights category-blog tag-sequential-messaging tag-social-media-targeting\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-5ec1ac4c e-con-full e-flex e-con e-parent\" data-id=\"5ec1ac4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfd899e elementor-widget elementor-widget-image\" data-id=\"bfd899e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"945\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/Blog-Image-womens-month-1.png\" class=\"attachment-full size-full wp-image-22159\" alt=\"Sequential messaging in social media marketing\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/Blog-Image-womens-month-1.png 1440w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/Blog-Image-womens-month-1-300x197.png 300w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/Blog-Image-womens-month-1-1024x672.png 1024w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/Blog-Image-womens-month-1-768x504.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-790c3e2f e-con-full e-flex e-con e-child\" data-id=\"790c3e2f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a52e5b elementor-widget elementor-widget-text-editor\" data-id=\"6a52e5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom:0px !important;\"><span class=\"postterm-blog catery-icon\"><img decoding=\"async\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/08\/circle-small-new.svg\" class=\"postterm-icon\" alt=\"\" title=\"\"> Blog<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9dce23 elementor-widget elementor-widget-heading\" data-id=\"b9dce23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Apr 28, 2026<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b664bb5 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4b664bb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/illumin.com\/en\/insights\/sequential-messaging-in-social-media-marketing\/\">Sequential messaging is the missing layer in social media marketing<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1a70cf e-con-full e-flex e-con e-child\" data-id=\"c1a70cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35e433b elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"35e433b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:&quot;21662&quot;,&quot;columns&quot;:2,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container elementor-grid\" role=\"list\">\n\t\t<style id=\"loop-21662\">.elementor-21662 .elementor-element.elementor-element-252fa559{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--gap:10px 10px;--row-gap:10px;--column-gap:10px;--border-radius:0px 0px 0px 0px;box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0.1);--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-21662 .elementor-element.elementor-element-252fa559:hover{box-shadow:0px 0px 0px 0px rgba(0, 0, 0, 0.2);}.elementor-21662 .elementor-element.elementor-element-438263ae img{border-radius:24px 24px 24px 24px;}.elementor-21662 .elementor-element.elementor-element-563a8a74{--display:flex;--flex-direction:row;--container-widget-width:calc( ( 1 - var( --container-widget-flex-grow ) ) * 100% 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.elementor-heading-title{font-size:27px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"21662\" class=\"elementor elementor-21662 e-loop-item e-loop-item-22148 post-22148 post type-post status-publish format-standard has-post-thumbnail hentry category-insights category-blog\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-252fa559 e-con-full e-flex e-con e-parent\" data-id=\"252fa559\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-438263ae elementor-widget elementor-widget-image\" data-id=\"438263ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"525\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/Blog-Image-womens-month-1.jpg\" class=\"attachment-full size-full wp-image-22150\" alt=\"pixel-based retargeting\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/Blog-Image-womens-month-1.jpg 800w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/Blog-Image-womens-month-1-300x197.jpg 300w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/Blog-Image-womens-month-1-768x504.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-563a8a74 e-con-full e-flex e-con e-child\" data-id=\"563a8a74\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-548e2c54 elementor-widget elementor-widget-text-editor\" data-id=\"548e2c54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom:0px !important;\"><span class=\"postterm-blog catery-icon\"><img decoding=\"async\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/08\/circle-small-new.svg\" class=\"postterm-icon\" alt=\"\" title=\"\"> Blog<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57c49db8 elementor-widget elementor-widget-heading\" data-id=\"57c49db8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Apr 20, 2026<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f6245ff elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4f6245ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/illumin.com\/en\/insights\/moving-beyond-pixel-based-retargeting-why-programmatic-signals-are-reshaping-social-performance\/\">Moving beyond pixel-based retargeting: Why programmatic signals are reshaping social media performance<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"21662\" class=\"elementor elementor-21662 e-loop-item e-loop-item-22142 post-22142 post type-post status-publish format-standard has-post-thumbnail hentry category-insights category-blog tag-ctv tag-identity-signals tag-measurement tag-supply-path\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-252fa559 e-con-full e-flex e-con e-parent\" data-id=\"252fa559\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-438263ae elementor-widget elementor-widget-image\" data-id=\"438263ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"945\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/Blog-Image-womens-month.png\" class=\"attachment-full size-full wp-image-22143\" alt=\"ctv measurement woman looking up at sky\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/Blog-Image-womens-month.png 1440w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/Blog-Image-womens-month-300x197.png 300w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/Blog-Image-womens-month-1024x672.png 1024w, https:\/\/illumin.com\/wp-content\/uploads\/2026\/04\/Blog-Image-womens-month-768x504.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-563a8a74 e-con-full e-flex e-con e-child\" data-id=\"563a8a74\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-548e2c54 elementor-widget elementor-widget-text-editor\" data-id=\"548e2c54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom:0px !important;\"><span class=\"postterm-blog catery-icon\"><img decoding=\"async\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/08\/circle-small-new.svg\" class=\"postterm-icon\" alt=\"\" title=\"\"> Blog<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57c49db8 elementor-widget elementor-widget-heading\" data-id=\"57c49db8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Apr 9, 2026<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f6245ff elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4f6245ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/illumin.com\/en\/insights\/ctv-measurement\/\">CTV measurement shouldn\u2019t be a black box: bringing transparency to Connected TV<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ef3f9d elementor-widget elementor-widget-shortcode\" data-id=\"1ef3f9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"insights-pill-wrap\"><a href=\"https:\/\/illumin.com\/category\/insights\/blog\/\" class=\"insights-pill postterm-blog\"><img decoding=\"async\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/08\/circle-small-new.svg\" class=\"postterm-icon\" alt=\"\" title=\"\"><span class=\"insights-pill-label\">Blog<\/span><\/a><a href=\"https:\/\/illumin.com\/category\/insights\/events\/\" class=\"insights-pill postterm-events\"><img decoding=\"async\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/08\/events-small.svg\" class=\"postterm-icon\" alt=\"\" title=\"\"><span class=\"insights-pill-label\">Events<\/span><\/a><a href=\"https:\/\/illumin.com\/category\/insights\/guides\/\" class=\"insights-pill postterm-guides\"><img decoding=\"async\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/08\/guides-small.svg\" class=\"postterm-icon\" alt=\"\" title=\"\"><span class=\"insights-pill-label\">Guides<\/span><\/a><a href=\"https:\/\/illumin.com\/category\/insights\/podcasts-webinars\/\" class=\"insights-pill postterm-podcasts-webinars\"><img decoding=\"async\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/08\/sqaure-small.svg\" class=\"postterm-icon\" alt=\"\" title=\"\"><span class=\"insights-pill-label\">Podcasts &amp; Webinars<\/span><\/a><a href=\"https:\/\/illumin.com\/category\/insights\/whitepapers\/\" class=\"insights-pill postterm-whitepapers\"><img decoding=\"async\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/08\/sqaure-small.svg\" class=\"postterm-icon\" alt=\"\" title=\"\"><span class=\"insights-pill-label\">Whitepapers<\/span><\/a><a href=\"https:\/\/illumin.com\/insights\/\" class=\"insights-pill insights-pill-all\"><span class=\"insights-pill-label\">Browse all insights<\/span><img decoding=\"async\" src=\"\/wp-content\/themes\/illumin\/images\/browser-right-arrow-new.svg\" alt=\"right-arrow\" title=\"\"><\/a><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e418837 e-flex e-con-boxed e-con e-child\" data-id=\"e418837\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-daea5c8 e-flex e-con-boxed e-con e-child\" data-id=\"daea5c8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d1a807d e-con-full e-flex e-con e-child\" data-id=\"d1a807d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe4c5fe elementor-widget elementor-widget-heading\" data-id=\"fe4c5fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Discover more<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d367c0 elementor-widget elementor-widget-text-editor\" data-id=\"2d367c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Experience how illumin empowers you to plan, execute, and optimize journey advertising campaigns with ease and precision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6daf217 elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6daf217\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/illumin.com\/product\/request-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57b24a2 e-con-full e-flex e-con e-child\" data-id=\"57b24a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb37b10 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"bb37b10\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/elementor\/thumbs\/cta-thumb-new@2x-1-rhk1b3n38q0wh27xxxuajyj4otrt1ujir83y5igcpi.png\" title=\"cta-thumb-new@2x-1\" alt=\"Careers at illumin\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Product Forecasting We make planning simpler, smarter, and more strategic. Our goal is to empower you to reach yours. That means delivering accurate forecasts without the guesswork, providing clear visibility into campaign potential, and equipping you with the tools to make confident, data-informed decisions. With illumin, you gain more than a platform\u2014you gain a strategic [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":160,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-21231","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/pages\/21231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/comments?post=21231"}],"version-history":[{"count":0,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/pages\/21231\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/pages\/160"}],"wp:attachment":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media?parent=21231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}