{"id":21140,"date":"2025-04-22T11:08:34","date_gmt":"2025-04-22T16:08:34","guid":{"rendered":"https:\/\/illumin.com\/?post_type=case-study&#038;p=21140"},"modified":"2025-12-10T22:32:53","modified_gmt":"2025-12-11T03:32:53","slug":"video-diamond-films","status":"publish","type":"case-study","link":"https:\/\/illumin.com\/case-study\/video-diamond-films\/","title":{"rendered":"Video &#8211; Diamond Films"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21140\" class=\"elementor elementor-21140\" data-elementor-post-type=\"case-study\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3016a80 e-con-full e-flex e-con e-parent\" data-id=\"3016a80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6941757 e-flex e-con-boxed e-con e-child\" data-id=\"6941757\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8cabd19 e-con-full e-flex e-con e-child\" data-id=\"8cabd19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4a3006 elementor-widget elementor-widget-text-editor\" data-id=\"d4a3006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCase Study\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a87423e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"a87423e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Drive record engagement with illumin<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e318a13 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e318a13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Discover how Diamond Films drove record engagement for its film trailers powered by illumin\u2019s game-changing video campaigns. Together with illumin, they were able to produce content centered on capturing audience attention and maximizing audience reach.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0c545d elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"a0c545d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/illumin.com\/product\/request-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-772b386 e-con-full e-flex e-con e-child\" data-id=\"772b386\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-141d7b8 elementor-widget elementor-widget-image\" data-id=\"141d7b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"805\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_Diamond_casestudy-1018x1024.png\" class=\"attachment-large size-large wp-image-21164\" alt=\"Diamond Films logo\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_Diamond_casestudy-1018x1024.png 1018w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_Diamond_casestudy-298x300.png 298w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_Diamond_casestudy-150x150.png 150w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_Diamond_casestudy-768x772.png 768w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_Diamond_casestudy.png 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca74c64 e-flex e-con-boxed e-con e-child\" data-id=\"ca74c64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-12ff0c2 e-con-full e-flex e-con e-child\" data-id=\"12ff0c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a0c21c elementor-widget elementor-widget-text-editor\" data-id=\"3a0c21c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Challenge<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a38556 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"9a38556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Maximizing audience reach and engagement in a highly competitive market<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4e8622 e-con-full e-flex e-con e-child\" data-id=\"b4e8622\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b30044 elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0b30044\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>As a leader in independent film distribution,\u00a0<a href=\"https:\/\/diamondfilms.com\/ar\/\" target=\"_blank\" rel=\"noopener\">Diamond Films<\/a>\u00a0faced the challenge of capturing audience attention in a highly competitive entertainment market.\u00a0In partnership with illumin, they aimed to maximize reach and engage viewers deeply with their annual film release trailers<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eb5a1cb e-flex e-con-boxed e-con e-child\" data-id=\"eb5a1cb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a61ef83 e-con-full e-flex e-con e-child\" data-id=\"a61ef83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce5ceb0 elementor-widget elementor-widget-image\" data-id=\"ce5ceb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/Redtag-.png\" class=\"attachment-full size-full wp-image-21278\" alt=\"Redtag\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/Redtag-.png 1200w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/Redtag--300x200.png 300w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/Redtag--1024x683.png 1024w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/Redtag--768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48d87c4 e-con-full e-flex e-con e-child\" data-id=\"48d87c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97bfec2 elementor-widget elementor-widget-text-editor\" data-id=\"97bfec2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Campaign Goals<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2525c7 elementor-widget elementor-widget-heading\" data-id=\"e2525c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conversions and optimization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edfbbf3 elementor-widget elementor-widget-text-editor\" data-id=\"edfbbf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Primary KPI:<\/b>\u00a0Optimize CPA for cost-effective conversions<\/li><li><b>Secondary KPI:<\/b>\u00a0Increase CTR to drive site visits<\/li><li>Target the right audiences with tailored messaging<\/li><li>Drive consistent growth and conversions through strategic optimizations<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dfd1812 e-flex e-con-boxed e-con e-child\" data-id=\"dfd1812\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8b4f924 e-con-full e-flex e-con e-child\" data-id=\"8b4f924\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd2e631 elementor-widget elementor-widget-text-editor\" data-id=\"dd2e631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Audience<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82bd45a elementor-widget elementor-widget-heading\" data-id=\"82bd45a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Relevant target segment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ccf0f elementor-widget elementor-widget-text-editor\" data-id=\"20ccf0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The campaign targeted Canadian leisure travelers aged 25-54+, with an average household income of $50,000+. The key demographic was the 30-34 age group, which represented over 20% of total conversions, highlighting their strong engagement with the campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bc985d e-con-full e-flex e-con e-child\" data-id=\"4bc985d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7a0477 elementor-widget elementor-widget-image\" data-id=\"d7a0477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/Target-audience-1.png\" class=\"attachment-full size-full wp-image-21136\" alt=\"Target audience\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/Target-audience-1.png 1200w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/Target-audience-1-300x200.png 300w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/Target-audience-1-1024x683.png 1024w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/Target-audience-1-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-131900d e-flex e-con-boxed e-con e-child\" data-id=\"131900d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e0152fb e-con-full e-flex e-con e-child\" data-id=\"e0152fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f3b01b elementor-widget elementor-widget-image\" data-id=\"2f3b01b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/Travel.png\" class=\"attachment-full size-full wp-image-21279\" alt=\"Travel\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/Travel.png 1200w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/Travel-300x200.png 300w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/Travel-1024x683.png 1024w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/Travel-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71373d7 e-con-full e-flex e-con e-child\" data-id=\"71373d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-658ae07 elementor-widget elementor-widget-text-editor\" data-id=\"658ae07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Strategy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86e15f2 elementor-widget elementor-widget-heading\" data-id=\"86e15f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A data-driven approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f20af1 elementor-widget elementor-widget-text-editor\" data-id=\"6f20af1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tThe campaign utilized a multi-format display ad approach, adjusting creative sizes to align with seasonal trends like spring and holiday vacations.\n\nAI-driven optimizations focused on improving CPA and CTR.  By targeting top-performing sites such as News, Entertainment, and Travel, the campaign maximized engagement and conversions.  \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d86d30 e-flex e-con-boxed e-con e-child\" data-id=\"4d86d30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cc2dcd2 e-con-full e-flex e-con e-child\" data-id=\"cc2dcd2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75e8d7e elementor-widget elementor-widget-text-editor\" data-id=\"75e8d7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Key Insights<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc178c8 elementor-widget elementor-widget-heading\" data-id=\"fc178c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Effective targeting that leads to sustainable growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bbe854 elementor-widget elementor-widget-text-editor\" data-id=\"2bbe854\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Retargeting<\/b>\u00a0emerged as the top-performing tactic, delivering\u00a0<b>over 85% of total conversions<\/b>, driving cost-efficient results.<\/li><li><b>Prospecting<\/b>\u00a0generated the highest number of impressions, playing a key role in broadening reach and feeding the retargeting funnel.<\/li><li>Creative strategies aligned with\u00a0<b>seasonal travel trends<\/b>\u00a0contributed to consistent engagement and conversion growth.<\/li><li>Engagement peaked during\u00a0<b>mid-week days<\/b>\u00a0(Wednesdays and Thursdays), highlighting an opportunity for day-of-the-week optimizations.<\/li><li>Audiences engaging with\u00a0<b>News, Entertainment, and Travel content<\/b>\u00a0proved to be the most responsive, helping refine future targeting efforts.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d5426b e-con-full e-flex e-con e-child\" data-id=\"8d5426b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-555743e elementor-widget elementor-widget-image\" data-id=\"555743e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1248\" height=\"833\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/illumin_RedTag_85.png\" class=\"attachment-full size-full wp-image-21327\" alt=\"85% total conversions driven by display due to illumin&#039;s retargeting strategies\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/illumin_RedTag_85.png 1248w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/illumin_RedTag_85-300x200.png 300w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/illumin_RedTag_85-1024x683.png 1024w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/05\/illumin_RedTag_85-768x513.png 768w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67a29b8 e-flex e-con-boxed e-con e-child\" data-id=\"67a29b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-349eb77 e-flex e-con-boxed e-con e-child\" data-id=\"349eb77\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0a5ab06 e-con-full e-flex e-con e-child\" data-id=\"0a5ab06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78e3eda elementor-widget elementor-widget-heading\" data-id=\"78e3eda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">See first-hand how illumin helps agencies thrive<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4733346 elementor-widget elementor-widget-text-editor\" data-id=\"4733346\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Curious about how you can transform your campaigns from good to game-changing? Find out more about how you can make engaging display ad campaigns through illumin!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b9f78a elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"6b9f78a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/illumin.com\/product\/request-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-371af83 e-con-full e-flex e-con e-child\" data-id=\"371af83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbf8d9c elementor-absolute elementor-widget elementor-widget-image\" data-id=\"bbf8d9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/elementor\/thumbs\/cta-thumb-new@2x-1-rhk1b3n38q0wh27xxxuajyj4otrt1ujir83y5igcpi.png\" title=\"cta-thumb-new@2x-1\" alt=\"Careers at illumin\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Case Study Drive record engagement with illumin Discover how Diamond Films drove record engagement for its film trailers powered by illumin\u2019s game-changing video campaigns. Together with illumin, they were able to produce content centered on capturing audience attention and maximizing audience reach. Request a demo Challenge Maximizing audience reach and engagement in a highly competitive [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","casestudy_cat":[221,225],"class_list":["post-21140","case-study","type-case-study","status-publish","hentry","casestudy_cat-channel","casestudy_cat-video"],"acf":[],"_links":{"self":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/case-study\/21140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":0,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/case-study\/21140\/revisions"}],"wp:attachment":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media?parent=21140"}],"wp:term":[{"taxonomy":"casestudy_cat","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/casestudy_cat?post=21140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}