{"id":21128,"date":"2025-04-17T12:36:03","date_gmt":"2025-04-17T17:36:03","guid":{"rendered":"https:\/\/illumin.com\/?post_type=case-study&#038;p=21128"},"modified":"2025-12-10T22:41:42","modified_gmt":"2025-12-11T03:41:42","slug":"display-kidney-foundation-of-canada","status":"publish","type":"case-study","link":"https:\/\/illumin.com\/case-study\/display-kidney-foundation-of-canada\/","title":{"rendered":"Display &#8211; Kidney Foundation of Canada"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21128\" class=\"elementor elementor-21128\" data-elementor-post-type=\"case-study\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6f9ccc e-con-full e-flex e-con e-parent\" data-id=\"d6f9ccc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-266b76e e-flex e-con-boxed e-con e-child\" data-id=\"266b76e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d060f9 e-con-full e-flex e-con e-child\" data-id=\"6d060f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-017e909 elementor-widget elementor-widget-text-editor\" data-id=\"017e909\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCase Study\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-963dc5f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"963dc5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Maximize brand reach with illumin<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb0bff elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6fb0bff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The Kidney Foundation of Canada partnered with illumin to enhance awareness and engagement for their Kidney Car program, an initiative focused on vehicle donations. The campaign was driven by targeted display ads aimed at increasing awareness of the program as well as encouraging them to donate to the cause.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87326af elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"87326af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/illumin.com\/product\/request-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9fa7a0 e-con-full e-flex e-con e-child\" data-id=\"e9fa7a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-879637d elementor-widget elementor-widget-image\" data-id=\"879637d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"805\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_KidneyFoundation_casestudy-1-1018x1024.png\" class=\"attachment-large size-large wp-image-21161\" alt=\"Kidney Foundation case study\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_KidneyFoundation_casestudy-1-1018x1024.png 1018w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_KidneyFoundation_casestudy-1-298x300.png 298w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_KidneyFoundation_casestudy-1-150x150.png 150w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_KidneyFoundation_casestudy-1-768x772.png 768w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_KidneyFoundation_casestudy-1.png 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38b5bba e-flex e-con-boxed e-con e-child\" data-id=\"38b5bba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cc459ce e-con-full e-flex e-con e-child\" data-id=\"cc459ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74a9330 elementor-widget elementor-widget-text-editor\" data-id=\"74a9330\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Objective<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ea647c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5ea647c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Raise brand awareness and user engagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1954046 e-con-full e-flex e-con e-child\" data-id=\"1954046\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c94247 elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7c94247\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/kidney.ca\/\" target=\"_blank\" rel=\"noopener\">Kidney Foundation of Canada<\/a>\u00a0wanted to boost awareness and user engagement for their Kidney Car program, an initiative focused on vehicle donations. Specifically, the objective was to increase phone calls and car donations in a competitive philanthropic landscape through a targeted digital display campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a21811 e-flex e-con-boxed e-con e-child\" data-id=\"6a21811\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-144142f e-con-full e-flex e-con e-child\" data-id=\"144142f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f9a0e6 elementor-widget elementor-widget-image\" data-id=\"4f9a0e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/og-kidney-foundation.png\" class=\"attachment-full size-full wp-image-21132\" alt=\"Kidney Foundation\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/og-kidney-foundation.png 1200w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/og-kidney-foundation-300x158.png 300w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/og-kidney-foundation-1024x538.png 1024w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/og-kidney-foundation-768x403.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14c0449 e-con-full e-flex e-con e-child\" data-id=\"14c0449\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6b1edf elementor-widget elementor-widget-text-editor\" data-id=\"a6b1edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Campaign Goals<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f7f7fb elementor-widget elementor-widget-heading\" data-id=\"6f7f7fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conversions and optimization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7156b37 elementor-widget elementor-widget-text-editor\" data-id=\"7156b37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Raise awareness<\/b>\u00a0around the Kidney Car program.<\/li><li><b>Drive traffic<\/b>\u00a0to Kidney Car website via display ads (CTR goal &gt; 0.15%).<\/li><li><b>Increase vehicle donations<\/b>\u00a0through targeted display ads.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bc144d e-flex e-con-boxed e-con e-child\" data-id=\"2bc144d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dfe443d e-con-full e-flex e-con e-child\" data-id=\"dfe443d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7675570 elementor-widget elementor-widget-text-editor\" data-id=\"7675570\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Audience<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7d1f0d elementor-widget elementor-widget-heading\" data-id=\"c7d1f0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Diverse mix of relevant audience segments<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c60553 elementor-widget elementor-widget-text-editor\" data-id=\"2c60553\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The campaign targeted a diverse audience aged 35-65, including those with charitable tendencies and vehicle ownership.<\/p><p>Key segments were charitable donors, vehicle owners, socially and environmentally conscious individuals, and online donors who are comfortable with digital contributions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55b28d7 e-con-full e-flex e-con e-child\" data-id=\"55b28d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2596acb elementor-widget elementor-widget-image\" data-id=\"2596acb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/Target-audience-1.png\" class=\"attachment-full size-full wp-image-21136\" alt=\"Target audience\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/Target-audience-1.png 1200w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/Target-audience-1-300x200.png 300w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/Target-audience-1-1024x683.png 1024w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/Target-audience-1-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96e48dd e-flex e-con-boxed e-con e-child\" data-id=\"96e48dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3b533a3 e-con-full e-flex e-con e-child\" data-id=\"3b533a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-12962f7 elementor-widget elementor-widget-image\" data-id=\"12962f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"465\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/website-kidney-700x465px-en.png\" class=\"attachment-full size-full wp-image-21133\" alt=\"Kidney Car\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/website-kidney-700x465px-en.png 700w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/website-kidney-700x465px-en-300x199.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d09df5f e-con-full e-flex e-con e-child\" data-id=\"d09df5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebf2105 elementor-widget elementor-widget-text-editor\" data-id=\"ebf2105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Strategy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d582e8 elementor-widget elementor-widget-heading\" data-id=\"7d582e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An optimized and targeted approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adf8e87 elementor-widget elementor-widget-text-editor\" data-id=\"adf8e87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The campaign adopted an always-on strategy with display ads running for several months.<\/p><p>Ads were precisely targeted towards the intended audience, and ongoing monitoring and optimization kept the campaign aligned with key performance goals, particularly CTR and vehicle donations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-645b642 e-flex e-con-boxed e-con e-child\" data-id=\"645b642\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-29157cf e-con-full e-flex e-con e-child\" data-id=\"29157cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af6935c elementor-widget elementor-widget-text-editor\" data-id=\"af6935c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Key Insights<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be7d8f4 elementor-widget elementor-widget-text-editor\" data-id=\"be7d8f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Record-breaking engagement<\/b>: April saw 170 phone calls, surpassing the previous high of 92.<\/li><li><b>Surge in donations<\/b>: Car donations jumped to 47 in April, up from an average of 6 per month.<\/li><li><b>Significant call growth<\/b>: Calls increased by\u00a0<b>45%<\/b>\u00a0from Q1 to April.<\/li><li><b>Strong ad performance<\/b>: Hovering around 0.35%, display ads are exceeding the target CTR<b>.<\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a5d332 e-con-full e-flex e-con e-child\" data-id=\"9a5d332\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99fad17 elementor-widget elementor-widget-image\" data-id=\"99fad17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1248\" height=\"833\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_KidneyFoundation_683-1.png\" class=\"attachment-full size-full wp-image-21162\" alt=\"683% increase in donations\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_KidneyFoundation_683-1.png 1248w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_KidneyFoundation_683-1-300x200.png 300w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_KidneyFoundation_683-1-1024x683.png 1024w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_KidneyFoundation_683-1-768x513.png 768w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4de2a0aa e-con-full e-flex e-con e-child\" data-id=\"4de2a0aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5398e53d elementor-testimonial--align-left elementor-widget__width-initial testimonial-slide elementor-testimonial--skin-default elementor-testimonial--layout-image_inline elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"5398e53d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;loop&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t<p><em><strong>\u201cWorking with illumin has transformed our Kidney Car program. We\u2019ve seen record engagement, a surge in donations, and a sharp rise in calls. Their <span style=\"color: #ffcd00;\">targeted approach<\/span> allowed us to reach the <span style=\"color: #ffcd00;\">right audience<\/span> and make a <span style=\"color: #ffcd00;\">real impact<\/span> on our mission.\u201d<\/strong><\/em><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Christine Ahrens<\/span><span class=\"elementor-testimonial__title\">Manager, Communications, Marketing & Events for Kidney Foundation of Canada<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-58e67beb e-flex e-con-boxed e-con e-parent\" data-id=\"58e67beb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b3f345 e-flex e-con-boxed e-con e-child\" data-id=\"5b3f345\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-afc8817 e-con-full e-flex e-con e-child\" data-id=\"afc8817\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc215e8 elementor-widget elementor-widget-heading\" data-id=\"7fc215e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">See first-hand how illumin helps agencies thrive<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77325d42 elementor-widget elementor-widget-text-editor\" data-id=\"77325d42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Curious on how you can transform your campaigns from good to game-changing? Find out more about how you can maximize your brand reach through illumin!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28fdba20 elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"28fdba20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/illumin.com\/product\/request-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1daabc17 e-con-full e-flex e-con e-child\" data-id=\"1daabc17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-150d8480 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"150d8480\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/elementor\/thumbs\/cta-thumb-new@2x-1-rhk1b3n38q0wh27xxxuajyj4otrt1ujir83y5igcpi.png\" title=\"cta-thumb-new@2x-1\" alt=\"Careers at illumin\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Case Study Maximize brand reach with illumin The Kidney Foundation of Canada partnered with illumin to enhance awareness and engagement for their Kidney Car program, an initiative focused on vehicle donations. The campaign was driven by targeted display ads aimed at increasing awareness of the program as well as encouraging them to donate to the [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","casestudy_cat":[221,224],"class_list":["post-21128","case-study","type-case-study","status-publish","hentry","casestudy_cat-channel","casestudy_cat-display"],"acf":[],"_links":{"self":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/case-study\/21128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":0,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/case-study\/21128\/revisions"}],"wp:attachment":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media?parent=21128"}],"wp:term":[{"taxonomy":"casestudy_cat","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/casestudy_cat?post=21128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}