{"id":21116,"date":"2025-04-16T11:24:33","date_gmt":"2025-04-16T16:24:33","guid":{"rendered":"https:\/\/illumin.com\/?post_type=case-study&#038;p=21116"},"modified":"2025-12-10T22:32:38","modified_gmt":"2025-12-11T03:32:38","slug":"display-oakley","status":"publish","type":"case-study","link":"https:\/\/illumin.com\/case-study\/display-oakley\/","title":{"rendered":"Display &#8211; Oakley"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"21116\" class=\"elementor elementor-21116\" data-elementor-post-type=\"case-study\">\n\t\t\t\t<div class=\"elementor-element elementor-element-799fbac e-con-full e-flex e-con e-parent\" data-id=\"799fbac\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3f6aec9 e-flex e-con-boxed e-con e-child\" data-id=\"3f6aec9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-aa066f3 e-con-full e-flex e-con e-child\" data-id=\"aa066f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f56b6ac elementor-widget elementor-widget-text-editor\" data-id=\"f56b6ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCase Study\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd9eb7c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"bd9eb7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Boosting in-store visits for Oakley<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b67c05f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b67c05f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Oakley, an American-based sports equipment brand, leveraged illumin to drive in-store foot traffic across the country through its display ads. Driving both in-store visits as well as user engagement, the company\u2019s ad campaigns were able to significantly decrease cost per visit and improve overall presence both online and in-store.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab0b6f4 elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"ab0b6f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/illumin.com\/product\/request-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4de326a e-con-full e-flex e-con e-child\" data-id=\"4de326a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-285fe59 elementor-widget elementor-widget-image\" data-id=\"285fe59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"805\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_Oakley_casestudy-1018x1024.png\" class=\"attachment-large size-large wp-image-21157\" alt=\"illumin Oakley case study\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_Oakley_casestudy-1018x1024.png 1018w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_Oakley_casestudy-298x300.png 298w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_Oakley_casestudy-150x150.png 150w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_Oakley_casestudy-768x772.png 768w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_Oakley_casestudy.png 1400w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13c33fc e-flex e-con-boxed e-con e-child\" data-id=\"13c33fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1eb5dc8 e-con-full e-flex e-con e-child\" data-id=\"1eb5dc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dff4ce elementor-widget elementor-widget-text-editor\" data-id=\"7dff4ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Objective<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f50acb elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3f50acb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Boost traffic both in-store and online<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1095f0a e-con-full e-flex e-con e-child\" data-id=\"1095f0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e24cb79 elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e24cb79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"http:\/\/www.oakley.com\/\" target=\"_blank\" rel=\"noopener\">Oakley<\/a>\u00a0aimed to drive in-store foot traffic across 172 stores in 41 states while maintaining a healthy CTR. The campaign sought to build brand engagement and attract visitors, focusing on maximizing in-store visits through effective geo-targeting and audience segmentation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-158e51f e-flex e-con-boxed e-con e-child\" data-id=\"158e51f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-415a765 e-con-full e-flex e-con e-child\" data-id=\"415a765\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a920d3f elementor-widget elementor-widget-image\" data-id=\"a920d3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"3267\" height=\"2034\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/oakley-store.webp\" class=\"attachment-full size-full wp-image-21120\" alt=\"Oakley store\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/oakley-store.webp 3267w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/oakley-store-300x187.webp 300w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/oakley-store-1024x638.webp 1024w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/oakley-store-768x478.webp 768w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/oakley-store-1536x956.webp 1536w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/oakley-store-2048x1275.webp 2048w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/oakley-store-1568x976.webp 1568w\" sizes=\"(max-width: 3267px) 100vw, 3267px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62b51f1 e-con-full e-flex e-con e-child\" data-id=\"62b51f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6245155 elementor-widget elementor-widget-text-editor\" data-id=\"6245155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Campaign Goals<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f56f53e elementor-widget elementor-widget-heading\" data-id=\"f56f53e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Drive foot traffic lift and click-through rate<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8b706f elementor-widget elementor-widget-text-editor\" data-id=\"e8b706f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Increase in-store visits with a cost-efficient approach.<\/li><li>Achieve a consistent and robust CTR (click-through rate) to enhance brand engagement.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14ac7bd e-flex e-con-boxed e-con e-child\" data-id=\"14ac7bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cb7c25c e-con-full e-flex e-con e-child\" data-id=\"cb7c25c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fec2a64 elementor-widget elementor-widget-text-editor\" data-id=\"fec2a64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Audience<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ff0381 elementor-widget elementor-widget-heading\" data-id=\"3ff0381\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Highly targeted and relevant segments<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-589c7f3 elementor-widget elementor-widget-text-editor\" data-id=\"589c7f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The campaign targeted a highly relevant mix of audiences using Cuebiq segments to reach Oakley\u2019s ideal in-store shoppers. Oakley also explored open and third-party audiences for additional reach, fine-tuning the targeting based on early performance metrics.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ee73a1 e-con-full e-flex e-con e-child\" data-id=\"6ee73a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec1837b elementor-widget elementor-widget-image\" data-id=\"ec1837b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/Audience-segments-1.png\" class=\"attachment-full size-full wp-image-21141\" alt=\"Audience segments\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/Audience-segments-1.png 1200w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/Audience-segments-1-300x200.png 300w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/Audience-segments-1-1024x683.png 1024w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/Audience-segments-1-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89d6534 e-flex e-con-boxed e-con e-child\" data-id=\"89d6534\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-224c0a2 e-con-full e-flex e-con e-child\" data-id=\"224c0a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf08442 elementor-widget elementor-widget-image\" data-id=\"bf08442\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/500x500.webp\" class=\"attachment-full size-full wp-image-21122\" alt=\"Oakley store\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/500x500.webp 600w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/500x500-300x225.webp 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75a5b7d e-con-full e-flex e-con e-child\" data-id=\"75a5b7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa2334 elementor-widget elementor-widget-text-editor\" data-id=\"6fa2334\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Strategy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c654fdb elementor-widget elementor-widget-heading\" data-id=\"c654fdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Targeted optimization and audience segmentation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-837a1a5 elementor-widget elementor-widget-text-editor\" data-id=\"837a1a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>illumin\u2019s campaign setup and Cuebiq\u2019s measurement capabilities enabled a six-week campaign aimed at driving foot traffic uplift.<\/p><p>Early testing revealed Cuebiq\u2019s effectiveness in tracking visits, leading to a shift in focus toward these segments. Strategic optimizations dropped the cost per visit from $332.35 to $5.35, maximizing in-store engagement while controlling spend.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc1e8d1 e-flex e-con-boxed e-con e-child\" data-id=\"bc1e8d1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d2762d8 e-con-full e-flex e-con e-child\" data-id=\"d2762d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0359d6d elementor-widget elementor-widget-text-editor\" data-id=\"0359d6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Key Insights<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8919a0 elementor-widget elementor-widget-text-editor\" data-id=\"d8919a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Foot traffic lift<\/b>: Following targeted optimizations, Oakley saw a marked increase in in-store visits, with costs per visit dropping by over 98% from day one to the final day of the campaign.<\/li><li><b>CTR performance<\/b>: The campaign achieved a CTR of 0.18%, meeting the goal of maintaining steady audience engagement.<\/li><li><b>Audience segmentation success<\/b>: Cuebiq segments proved most effective in driving visits, leading to a strategic shift in budget allocation toward these high-performing audiences.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36d2986 e-con-full e-flex e-con e-child\" data-id=\"36d2986\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-862f14d elementor-widget elementor-widget-image\" data-id=\"862f14d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1248\" height=\"833\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_Oakley_98.png\" class=\"attachment-full size-full wp-image-21158\" alt=\"Oakley case study key result\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_Oakley_98.png 1248w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_Oakley_98-300x200.png 300w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_Oakley_98-1024x683.png 1024w, https:\/\/illumin.com\/wp-content\/uploads\/2025\/04\/illumin_Oakley_98-768x513.png 768w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1fda296a e-flex e-con-boxed e-con e-parent\" data-id=\"1fda296a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6a570fe0 e-flex e-con-boxed e-con e-child\" data-id=\"6a570fe0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5a68db86 e-con-full e-flex e-con e-child\" data-id=\"5a68db86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2479f3d3 elementor-widget elementor-widget-heading\" data-id=\"2479f3d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">See first-hand how illumin helps agencies thrive<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34614d5c elementor-widget elementor-widget-text-editor\" data-id=\"34614d5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Curious on how you can transform your campaigns from good to game-changing? Find out more about how you can optimize your display ad campaigns through illumin!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-755f510c elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"755f510c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/illumin.com\/product\/request-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-755941f9 e-con-full e-flex e-con e-child\" data-id=\"755941f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6276f938 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"6276f938\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/elementor\/thumbs\/cta-thumb-new@2x-1-rhk1b3n38q0wh27xxxuajyj4otrt1ujir83y5igcpi.png\" title=\"cta-thumb-new@2x-1\" alt=\"Careers at illumin\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Case Study Boosting in-store visits for Oakley Oakley, an American-based sports equipment brand, leveraged illumin to drive in-store foot traffic across the country through its display ads. Driving both in-store visits as well as user engagement, the company\u2019s ad campaigns were able to significantly decrease cost per visit and improve overall presence both online and [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","casestudy_cat":[221,224],"class_list":["post-21116","case-study","type-case-study","status-publish","hentry","casestudy_cat-channel","casestudy_cat-display"],"acf":[],"_links":{"self":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/case-study\/21116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":0,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/case-study\/21116\/revisions"}],"wp:attachment":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media?parent=21116"}],"wp:term":[{"taxonomy":"casestudy_cat","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/casestudy_cat?post=21116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}