{"id":21023,"date":"2025-04-15T08:41:38","date_gmt":"2025-04-15T13:41:38","guid":{"rendered":"https:\/\/illumin.com\/?post_type=case-study&p=21023"},"modified":"2025-12-10T22:41:59","modified_gmt":"2025-12-11T03:41:59","slug":"social-sinteplast","status":"publish","type":"case-study","link":"https:\/\/illumin.com\/case-study\/social-sinteplast\/","title":{"rendered":"Social – Sinteplast"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\tCase Study\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Increasing engagement for Sinteplast<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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Sinteplast, a global client that specializes in painting and construction materials, wanted to enhance the effectiveness of its programmatic and social campaigns. Together with Spaceback, illumin improved the overall presence of Sinteplast across social media platforms, resulting in a higher click-through rate and viewability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Challenge<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Optimization of social media presence and marketing funnel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Sinteplast<\/a><\/strong>\u00a0wanted to optimize its marketing funnel by increasing its click-through rate and viewability on its programmatic advertising, recognizing the need for a more effective and cohesive social media strategy. They also had existing content on their Instagram account but weren\u2019t seeing as much engagement and return on investment as they had hoped.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Solution<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Leveraging illumin for enhanced programmatic advertising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Through the illumin platform, Sinteplast activated innovative\u00a0Social Display Ad<\/strong>\u00a0formats from our partner Spaceback to bring its successful social media presence to programmatic channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Execution<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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A seamless, integrated approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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With a strong community on Instagram, the paint brand adapted its posts as creatives for programmatic media, highlighting its water-based acrylic paint.<\/p>

The campaign, focused on interaction and engaging content, demonstrated that these formats drive higher engagement, strengthen the relationship with the audience, and increase interest in the product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Key results<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Increased user engagement and social media presence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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The campaign results exceeded the brand\u2019s expectations. Sinteplast achieved a\u00a0240% increase in click-through rate (CTR)<\/strong>\u00a0and a\u00a043.65% boost in visibility<\/strong>\u00a0compared to benchmarks.<\/p>

These results helped the brand successfully optimize its sales funnel for its audience in Argentina, while maintaining consistency across its digital platforms by leveraging its Instagram content as programmatic creatives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u201cA year ago, we decided to try a new way of advertising with illumin and Spaceback, giving us the opportunity to explore an innovative, creative automation platform. We had high-quality visual content<\/span> on our social media, which made it easy to adapt our most successful posts into creatives ready for implementation. The results were remarkable: we saw a significant increase in engagement<\/span> and a considerably higher CTR (click-through rate)<\/span>.\u201d<\/strong><\/em><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\tAgustin Urrutia Vela<\/span>Chief Communications Officer, Sinteplast<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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See first-hand how illumin helps agencies thrive<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Curious on how you can transform your campaigns from good to game-changing? Find out more about how you can maximize your brand reach through illumin!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Careers\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Case Study Increasing engagement for Sinteplast Sinteplast, a global client that specializes in painting and construction materials, wanted to enhance the effectiveness of its programmatic and social campaigns. Together with Spaceback, illumin improved the overall presence of Sinteplast across social media platforms, resulting in a higher click-through rate and viewability. Request a demo Challenge Optimization […]<\/p>\n","protected":false},"featured_media":0,"template":"","casestudy_cat":[221,222],"class_list":["post-21023","case-study","type-case-study","status-publish","hentry","casestudy_cat-channel","casestudy_cat-social"],"acf":[],"_links":{"self":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/case-study\/21023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":0,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/case-study\/21023\/revisions"}],"wp:attachment":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media?parent=21023"}],"wp:term":[{"taxonomy":"casestudy_cat","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/casestudy_cat?post=21023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}