{"id":20698,"date":"2025-01-29T08:32:40","date_gmt":"2025-01-29T13:32:40","guid":{"rendered":"https:\/\/illumin.com\/?post_type=news_and_press&#038;p=20698"},"modified":"2026-02-23T15:48:23","modified_gmt":"2026-02-23T20:48:23","slug":"illumin-partners-with-adsquare-to-deliver-advanced-footfall-attribution-bridging-online-advertising-with-real-world-impact","status":"publish","type":"news_and_press","link":"https:\/\/illumin.com\/news-press\/illumin-partners-with-adsquare-to-deliver-advanced-footfall-attribution-bridging-online-advertising-with-real-world-impact\/","title":{"rendered":"illumin Partners with Adsquare to Deliver Advanced Footfall Attribution, Bridging Online Advertising with Real-World Impact"},"content":{"rendered":"<p><strong>TORONTO and NEW YORK January 29, 2025 <\/strong> \u2013 illumin Holdings Inc. (TSX: ILLM) (OTCQB: ILLMF) (\u201c<strong>illumin<\/strong>\u201d or \u201c<strong>Company<\/strong>\u201d) a leader in digital marketing technology, is excited to unveil its latest in-platform integration with Adsquare\u2019s Measurement solution, delivering store visit data directly to the illumin platform to enable advanced footfall attribution. This collaboration further empowers marketers with daily insights into how digital campaigns drive in-store visits, seamlessly connecting online engagement with offline outcomes.<\/p>\n<p>This integration marks a significant milestone in illumin\u2019s mission to simplify and enhance the consumer journey. By leveraging Adsquare\u2019s privacy-first location intelligence, marketers can now access unmatched transparency and actionable foot traffic data to optimize their campaigns with precision.<\/p>\n<p><span style=\"font-weight: 400;\">Key benefits for advertisers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enhance campaign measurement:<\/b><span style=\"font-weight: 400;\"> Accurately track in-store foot traffic to better understand consumer behavior.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Comprehensive footfall attribution: <\/b><span style=\"font-weight: 400;\">Link foot traffic insights to specific campaigns or customer journey stages within the illumin platform.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Robust performance insights:<\/b><span style=\"font-weight: 400;\"> Leverage daily performance insights to make agile, data-driven optimizations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unified views:<\/b><span style=\"font-weight: 400;\"> Seamlessly integrate store visit data into illumin\u2019s intuitive platform to attribute campaign tactics and creatives to performance for a complete omnichannel overview.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Privacy-first design:<\/b><span style=\"font-weight: 400;\"> Fully compliant with global privacy regulations (GDPR, CCPA), ensuring consumer trust while delivering actionable insights.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u201cBy integrating Adsquare\u2019s Measurement solution, we\u2019re equipping advertisers with a more complete picture of their customer\u2019s journey,\u201d said<\/span><b> Rachel Kapcan,<\/b><span style=\"font-weight: 400;\"><strong> Chief Product Officer at illumin<\/strong>. \u201cThis partnership enhances our ability to deliver actionable insights, enabling marketers to optimize their strategies with confidence and clarity. It\u2019s a powerful step forward in bridging the gap between digital engagement and in-store impact.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAt Adsquare, we are dedicated to redefining marketing through our privacy-first location intelligence, enabling platforms like illumin to offer clients robust, data-driven solutions,\u201d said <\/span><b>Maria Botelho<\/b><span style=\"font-weight: 400;\">, <strong>VP of Global Partnerships at Adsquare<\/strong>. \u201cThis partnership exemplifies how our\u00a0 Measurement solution fuels leading platforms with precise, actionable footfall insights, connecting online campaigns to in-store visits with unmatched accuracy. Together with illumin, we\u2019re empowering marketers to optimize their strategies with confidence, bridging the gap between digital engagement and real-world impact.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This collaboration further cements illumin\u2019s position as a transformative force in programmatic advertising. From campaign planning and execution to robust attribution, illumin\u2019s platform offers a seamless solution for marketers across industries, including retail, automotive, quick-service restaurants (QSR), and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more information, please contact:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bridget Westerholz<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">SVP, Marketing<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">illumin Holdings Inc.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">416-218-9888<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"mailto:bridget.westerholz@illumin.com\"><span style=\"font-weight: 400;\">bridget.westerholz@illumin.com<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Steve Hosein<\/span><br \/>\n<span style=\"font-weight: 400;\">Investor Relations<\/span><br \/>\n<span style=\"font-weight: 400;\">illumin Holdings Inc.<\/span><br \/>\n<span style=\"font-weight: 400;\">416-218-9888 x5313<\/span><br \/>\n<a href=\"mailto:investors@illumin.com\"><span style=\"font-weight: 400;\">investors@illumin.com<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">David Hanover<\/span><br \/>\n<span style=\"font-weight: 400;\">Investor Relations \u2013 U.S.<\/span><br \/>\n<span style=\"font-weight: 400;\">KCSA Strategic Communications<\/span><br \/>\n<span style=\"font-weight: 400;\">212-896-1220<\/span><br \/>\n<a href=\"mailto:dhanover@kcsa.com\"><span style=\"font-weight: 400;\">dhanover@kcsa.com<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>About illumin<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">illumin is evolving the digital advertising landscape by empowering marketers to achieve transformative results through its customer-centric approach. Featuring a unified canvas built around the open web, illumin lets brands and agencies seamlessly plan, build, and execute campaigns across the entire marketing funnel\u2014connecting programmatic channels, email, and social media within a single platform. Headquartered in Toronto, Canada, illumin serves clients across North America, Latin America, and Europe. For more information, visit illumin.com.<\/span><\/p>\n<p><b>About Adsquare<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Adsquare is redefining marketing with cutting-edge location intelligence, empowering advertisers to deliver and optimize impactful, data-driven campaigns with precision. The Adsquare solution suite includes advanced Analytics to uncover deep customer insights, precise Activation tools for targeted audience engagement, real-time Measurement for connecting digital ad exposure to real-world consumer behavior, and transparent Attribution to credit the effectiveness of your marketing strategies.<\/span><\/p>\n<p><b>Disclaimer in regards to Forward-looking Statements<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Certain statements included herein constitute \u201cforward-looking statements\u201d within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies.Investors are cautioned not to put undue reliance on forward-looking statements. Except as required by law, the Company does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more complete information about the Company, please read our disclosure documents filed on SEDAR+ at<\/span><a href=\"http:\/\/www.sedarplus.com\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">www.sedarplus.com<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","class_list":["post-20698","news_and_press","type-news_and_press","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/news_and_press\/20698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/news_and_press"}],"about":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/types\/news_and_press"}],"wp:attachment":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media?parent=20698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}