{"id":20316,"date":"2024-11-04T11:51:48","date_gmt":"2024-11-04T15:51:48","guid":{"rendered":"https:\/\/illumin.com\/?p=20316"},"modified":"2025-04-09T13:47:50","modified_gmt":"2025-04-09T18:47:50","slug":"webinar-measuring-roi-impact-data-drive-store-ads","status":"publish","type":"post","link":"https:\/\/illumin.com\/insights\/podcasts-webinars\/webinar-measuring-roi-impact-data-drive-store-ads\/","title":{"rendered":"WEBINAR: Measuring ROI and Impact with Data in Drive-to-Store Advertising"},"content":{"rendered":"

On November 19, 2024, Adam Powell from Adsquare joined us for an exclusive look at how the platform works to track real-time mobile and foot traffic data for measuring ad exposure and building engagement. Download this edition of the Inside Scoop to gain actionable insights on ROI and how to leverage advanced Location Analytics tools.<\/p>\n

Enable your team and refine campaigns for the highest impact possible while gaining key insights for future campaign planning and enhancement. Learn how better metrics help you understand your customer base.<\/p>\n

Check out the recording below and we’ll send you an exclusive link directly to your inbox.<\/p>\n

When<\/strong><\/span><\/h3>\n

November 19, 2024<\/p>\n

Hosts<\/strong><\/span><\/h3>\n

Adam Powell<\/strong> (Global Solutions Architect, Adsquare)<\/span><\/p>\n

Lyndsie Wise <\/strong>(Senior Director, Product Marketing, illumin)<\/span><\/p>\n

Guest speaker<\/strong><\/h3>\n

Adam Powell, Global Solutions Architect at Adsquare:\u00a0<\/strong><\/span><\/p>\n

\"\"Adam Powell is the Global Solutions Architect at Adsquare, where he leverages his extensive expertise in media, data, analytics, adtech, and programmatic fields to enhance relationships with brand advertisers, inventory owners, and OOH agencies. Previously, as Head of Data at Kinetic Worldwide, he led the development of their geo-behavioral DMP and crafted data planning strategies. Adam also held leadership roles in account operations, BI development, and audience analysis as Data Director at META (SBU).\u00a0<\/span><\/p>\n

 <\/p>\n\r\n

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 <\/p>\n

\"micro-cta@2x\"<\/figure><\/div>
Advertising made easy<\/span>
Learn how illumin unlocks the power of journey advertising<\/div>Get started!<\/a><\/div><\/div><\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

On November 19, 2024, Adam Powell from Adsquare joined us for an exclusive look at how the platform works to track real-time mobile and foot traffic data for measuring ad exposure and building engagement. Download this edition of the Inside Scoop to gain actionable insights on ROI and how to leverage advanced Location Analytics tools. […]<\/p>\n","protected":false},"author":10,"featured_media":20323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[103,19],"tags":[],"class_list":["post-20316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts-webinars","category-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/20316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/comments?post=20316"}],"version-history":[{"count":0,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/20316\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media\/20323"}],"wp:attachment":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media?parent=20316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/categories?post=20316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/tags?post=20316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}