{"id":19760,"date":"2024-08-30T06:45:36","date_gmt":"2024-08-30T10:45:36","guid":{"rendered":"https:\/\/illumin.com\/?post_type=case-study&#038;p=19760"},"modified":"2026-03-10T15:14:06","modified_gmt":"2026-03-10T20:14:06","slug":"mnco-open-web-to-social","status":"publish","type":"case-study","link":"https:\/\/illumin.com\/case-study\/mnco-open-web-to-social\/","title":{"rendered":"Social &#8211; MN&#038;Co"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19760\" class=\"elementor elementor-19760\" data-elementor-post-type=\"case-study\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4652390 e-con-full e-flex e-con e-parent\" data-id=\"4652390\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-589dbd5 e-flex e-con-boxed e-con e-child\" data-id=\"589dbd5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ba20c5 e-con-full e-flex e-con e-child\" data-id=\"6ba20c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2936863 elementor-widget elementor-widget-text-editor\" data-id=\"2936863\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCase Study\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07b87e8 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"07b87e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Transforming campaign efficiency for MN&amp;Co<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abaa250 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"abaa250\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>MN&amp;Co, a leading digital marketing agency, aimed to enhance the effectiveness of programmatic and social campaigns for one of its key financial services clients. The client had been relying on Meta (Facebook and Instagram) for its campaigns, primarily focusing on retargeting strategies to engage potential customers who had interacted with its brand across the open web.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcb4bea elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"fcb4bea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/illumin.com\/product\/request-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-269dd8e e-con-full e-flex e-con e-child\" data-id=\"269dd8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ebe33c6 elementor-widget elementor-widget-image\" data-id=\"ebe33c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2024\/08\/MNCO-girl-1024x1024.png\" class=\"attachment-large size-large wp-image-20159\" alt=\"Casper case study\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2024\/08\/MNCO-girl-1024x1024.png 1024w, https:\/\/illumin.com\/wp-content\/uploads\/2024\/08\/MNCO-girl-300x300.png 300w, https:\/\/illumin.com\/wp-content\/uploads\/2024\/08\/MNCO-girl-150x150.png 150w, https:\/\/illumin.com\/wp-content\/uploads\/2024\/08\/MNCO-girl-768x768.png 768w, https:\/\/illumin.com\/wp-content\/uploads\/2024\/08\/MNCO-girl.png 1248w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4c2acf e-flex e-con-boxed e-con e-child\" data-id=\"b4c2acf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b5ff2f2 e-con-full e-flex e-con e-child\" data-id=\"b5ff2f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b10ec7 elementor-widget elementor-widget-text-editor\" data-id=\"3b10ec7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Challenge<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b59c547 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b59c547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fragmented systems and lack of transparency<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efa9d0c e-con-full e-flex e-con e-child\" data-id=\"efa9d0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d04c891 elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d04c891\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Operational silos posed a significant challenge due to a lack of integration from open web to social channels. This disjointed approach hindered efficient measurement and led to suboptimal performance, with Meta campaigns achieving only a 0.1% Click-Through Rate (CTR).\u00a0<strong><a href=\"https:\/\/mncomedia.com\/\" target=\"_blank\" rel=\"noopener\">MN&amp;Co<\/a><\/strong>\u00a0recognized the need for a more cohesive strategy to boost engagement and conversion rates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17ab8d2 e-flex e-con-boxed e-con e-child\" data-id=\"17ab8d2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1e7fe07 e-con-full e-flex e-con e-child\" data-id=\"1e7fe07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afbbe53 elementor-widget elementor-widget-text-editor\" data-id=\"afbbe53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Solution<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c37b39 elementor-widget elementor-widget-heading\" data-id=\"7c37b39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Leveraging illumin for seamless integration and enhanced targeting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79c6255 elementor-widget elementor-widget-text-editor\" data-id=\"79c6255\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">To overcome these challenges, MN&amp;Co turned to illumin\u2019s advanced audience-focused platform. By leveraging illumin, MN&amp;Co was able to seamlessly connect the client\u2019s open web retargeting efforts with its Meta campaigns.<\/span><\/p><ul><li><strong><span data-preserver-spaces=\"true\">Increased Engagement:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Connecting open web and social channels to improve user interaction.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Precise Targeting:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Targeting and retargeting potential customers with greater accuracy across channels.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Streamlined Management:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Simplifying campaign management and optimizing ad delivery.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d7986d5 e-flex e-con-boxed e-con e-child\" data-id=\"d7986d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d1bb28b e-con-full e-flex e-con e-child\" data-id=\"d1bb28b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe0989 elementor-widget elementor-widget-text-editor\" data-id=\"4fe0989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Execution<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92b3261 elementor-widget elementor-widget-heading\" data-id=\"92b3261\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A data-driven approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4f7b25 elementor-widget elementor-widget-text-editor\" data-id=\"f4f7b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong><span data-preserver-spaces=\"true\">Audience Segmentation:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0MN&amp;Co utilized illumin to segment audiences based on their interactions on the open web.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Targeted Retargeting:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Tailored ad campaigns were created on Meta platforms, focusing on these segmented audiences.<\/span><\/li><li><strong><span data-preserver-spaces=\"true\">Performance Tracking:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Continuous monitoring of campaign performance enabled real-time adjustments, optimizing results<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb4ebf3 e-con-full e-flex e-con e-child\" data-id=\"fb4ebf3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c502059 elementor-widget elementor-widget-image\" data-id=\"c502059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1248\" height=\"833\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2024\/08\/image-3.jpg\" class=\"attachment-full size-full wp-image-20157\" alt=\"illumin bringing in valuable results\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2024\/08\/image-3.jpg 1248w, https:\/\/illumin.com\/wp-content\/uploads\/2024\/08\/image-3-300x200.jpg 300w, https:\/\/illumin.com\/wp-content\/uploads\/2024\/08\/image-3-1024x683.jpg 1024w, https:\/\/illumin.com\/wp-content\/uploads\/2024\/08\/image-3-768x513.jpg 768w\" sizes=\"(max-width: 1248px) 100vw, 1248px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9160b9a e-flex e-con-boxed e-con e-child\" data-id=\"9160b9a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6a1e4d9 e-con-full e-flex e-con e-child\" data-id=\"6a1e4d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7860750 elementor-widget elementor-widget-image\" data-id=\"7860750\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2024\/08\/illumin_webimages-casestudy.png\" class=\"attachment-full size-full wp-image-20158\" alt=\"key results\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2024\/08\/illumin_webimages-casestudy.png 1200w, https:\/\/illumin.com\/wp-content\/uploads\/2024\/08\/illumin_webimages-casestudy-300x200.png 300w, https:\/\/illumin.com\/wp-content\/uploads\/2024\/08\/illumin_webimages-casestudy-1024x683.png 1024w, https:\/\/illumin.com\/wp-content\/uploads\/2024\/08\/illumin_webimages-casestudy-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cad7ffb e-con-full e-flex e-con e-child\" data-id=\"cad7ffb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a89293 elementor-widget elementor-widget-text-editor\" data-id=\"2a89293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 10px;\">Key results<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8b31e5 elementor-widget elementor-widget-heading\" data-id=\"c8b31e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Seamless connectivity and increased engagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8fa343 elementor-widget elementor-widget-text-editor\" data-id=\"f8fa343\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>CTR Improvement:\u00a0<\/strong>The average CTR for social increased from 0.1% when running siloed campaigns to 0.14% when connected in illumin, marking a 40% improvement.<\/li><li><strong>Enhanced Conversions:\u00a0<\/strong>Significant increase in conversion rates, translating to more leads and higher customer acquisition.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9788ee6 e-con-full e-flex e-con e-child\" data-id=\"9788ee6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01684c1 elementor-testimonial--align-left elementor-widget__width-initial testimonial-slide elementor-testimonial--skin-default elementor-testimonial--layout-image_inline elementor-pagination-type-bullets elementor-widget elementor-widget-testimonial-carousel\" data-id=\"01684c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;loop&quot;:&quot;yes&quot;,&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"testimonial-carousel.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial__content\">\n\t\t\t\t\t<div class=\"elementor-testimonial__text\">\n\t\t\t\t\t\t<p><b><i>\u201cThrough our partnership with illumin, we have been able to enhance our targeting strategy for our client and amplify our media results. The <span style=\"color: #ffcd00;\">audience-first<\/span> nature of the platform has enabled <span style=\"color: #ffcd00;\">seamless integration<\/span> across Programmatic and Social, allowing for <span style=\"color: #ffcd00;\">cohesive retargeting<\/span> and improved performance on both channels. Being able to target with precision and guide audiences through each step of the journey has proven invaluable for driving client success.\u201d<\/i><\/b><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-testimonial__footer\">\n\t\t\t\t\t\t\t\t<cite class=\"elementor-testimonial__cite\"><span class=\"elementor-testimonial__name\">Kacie McFadden<\/span><span class=\"elementor-testimonial__title\">Senior Manager, Digital MN&Co<\/span><\/cite>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a861331 e-flex e-con-boxed e-con e-child\" data-id=\"a861331\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2154cd7 e-flex e-con-boxed e-con e-child\" data-id=\"2154cd7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0f7fe70 e-con-full e-flex e-con e-child\" data-id=\"0f7fe70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e30a4c elementor-widget elementor-widget-heading\" data-id=\"4e30a4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">See first-hand how illumin helps agencies thrive<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f98ed9 elementor-widget elementor-widget-text-editor\" data-id=\"8f98ed9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Curious on how you can transform your campaigns from good to game-changing? Find out more about how you can maximize your brand reach through illumin!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2628c9c elementor-mobile-align-left elementor-widget-mobile__width-inherit elementor-widget elementor-widget-button\" data-id=\"2628c9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/illumin.com\/product\/request-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Request a demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5776e7f e-con-full e-flex e-con e-child\" data-id=\"5776e7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc14df7 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"cc14df7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/elementor\/thumbs\/cta-thumb-new@2x-1-rhk1b3n38q0wh27xxxuajyj4otrt1ujir83y5igcpi.png\" title=\"cta-thumb-new@2x-1\" alt=\"Careers at illumin\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Case Study Transforming campaign efficiency for MN&amp;Co MN&amp;Co, a leading digital marketing agency, aimed to enhance the effectiveness of programmatic and social campaigns for one of its key financial services clients. The client had been relying on Meta (Facebook and Instagram) for its campaigns, primarily focusing on retargeting strategies to engage potential customers who had [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","casestudy_cat":[221,222],"class_list":["post-19760","case-study","type-case-study","status-publish","hentry","casestudy_cat-channel","casestudy_cat-social"],"acf":[],"_links":{"self":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/case-study\/19760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":0,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/case-study\/19760\/revisions"}],"wp:attachment":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media?parent=19760"}],"wp:term":[{"taxonomy":"casestudy_cat","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/casestudy_cat?post=19760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}