{"id":18354,"date":"2024-03-12T10:46:46","date_gmt":"2024-03-12T15:46:46","guid":{"rendered":"https:\/\/illumin.com\/?p=18354"},"modified":"2025-01-30T06:05:26","modified_gmt":"2025-01-30T11:05:26","slug":"personalize-their-mobile-ad-creatives","status":"publish","type":"post","link":"https:\/\/illumin.com\/insights\/blog\/personalize-their-mobile-ad-creatives\/","title":{"rendered":"Marketers need to personalize their mobile ad creatives"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Mobile ads provide the ideal opportunity to create tailored ads for targeted audiences. Personalized mobile ads ensure marketers have the biggest impact possible by providing users with engaging and relevant messaging, helping to build and maintain a positive relationship between brands and their audience.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/illumin.com\/insights\/mobile-advertising-guide\/\"><span style=\"font-weight: 400;\">Mobile advertising<\/span><\/a><span style=\"font-weight: 400;\"> uses features like GPS and smartphone data tracking to create personalized user profiles. This makes it easy for marketers to understand user preferences, demographics, location, and behaviors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">User data makes building tailored, custom campaigns for each <a href=\"https:\/\/illumin.com\/insights\/guides\/audience-targeting-strategy\/\">audience segment<\/a> relatively straightforward. By creating content that resonates with users, marketers can foster engagement and reach audiences that might otherwise ignore their efforts.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Personalized mobile ads have the highest impact<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Research from Adlucent shows that <\/span><a href=\"https:\/\/www.adlucent.com\/resources\/blog\/71-of-consumers-prefer-personalized-ads\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">71% of users prefer<\/span><\/a><span style=\"font-weight: 400;\"> ads tailored to their interests and shopping habits and that 75% of users prefer fewer ads, more strongly aligned with their needs. This makes personalized ads an obvious win for both users and marketers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The kind of information marketers can leverage on mobile devices to personalize ads includes:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Demographics:<\/b><span style=\"font-weight: 400;\"> information can be gathered from a subscriber\u2019s online profiles to create a general picture of age, interests, and nationality.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Context:<\/b><span style=\"font-weight: 400;\"> The duration a user is on a site or app when they log in, and where they log in from.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Behavior:<\/b><span style=\"font-weight: 400;\"> Habits, interests, preferences, and history are easily collected to predict future needs and behavior.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Mobile ads are the perfect outlet for tailored ads for several reasons. The one-on-one nature of personal devices and the opt-in nature of mobile ads are two key reasons why personalizing mobile ads makes so much sense.\u00a0\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Mobile devices are one-on-one\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mobile ads are great for personalization because of the one-on-one nature of mobile devices. Desktop devices, like PCs, are commonly used by multiple household members, making it trickier to create an accurate user profile. M<\/span><span style=\"font-weight: 400;\">obile devices, on the other hand, are typically used by a single individual, making it easier to determine needs, interests, and preferences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Messaging in mobile ads can be tailored to a single user, making it more engaging and interesting. These ads generally result in better engagement than more broadly targeted ads on desktop devices.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Mobile creatives can be customized by location\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For users who\u2019ve turned their location settings on, marketers can create location-specific messaging. This can mean marketing specific locations of their retail stores or restaurants or it could mean altering language to better fit local slang and dialects. Having geographic data lets marketers easily tailor ads to those who want to see them most.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Personal profiles<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With most forms of mobile ads, marketers can also easily gather information from personal profiles and use that to tailor their advertising efforts to specific users. This leaves audiences more engaged and less likely to view ads and marketing messages as spam.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Targeted ads are more relevant to users&#8217; behaviors and, therefore, inherently more interesting. Users pay greater attention to these messages and are more likely to revisit the brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mobile ads are ripe for personalization and by creating tailored ad experiences marketers more effectively reach their audience. Relevant and timely ads are ideal for impactfully communicating with current and potential customers. Personalized mobile ads are ideal for building a positive relationship with users that keeps the advertising experience enjoyable, reduces <a href=\"https:\/\/illumin.com\/insights\/guides\/ad-fatigue-and-how-to-fight-it\/\">ad fatigue<\/a>, and fosters ongoing engagement.<\/span><\/p>\n<div class=\"micro-cta-wrap pos-relative\"><div class=\"micro-cta-main radius-24 flex pos-relative\"><div class=\"micro-cta-image\"><figure class=\"micro-cta-thumb object-fit pos-relative\"><img decoding=\"async\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2023\/03\/demo_CTA-2.png\" alt=\"micro-cta@2x\" title=\"\"><\/figure><\/div><div class=\"micro-cta-text pos-relative\"><span class=\"optional-text\">Made for marketers<\/span><div class=\"h3\">Learn how illumin unlocks the power of journey advertising<\/div><a href=\"https:\/\/illumin.com\/product\/request-a-demo\/\" class=\"button\">Get started!<\/a><\/div><\/div><\/div>\n<p><span style=\"font-weight: 400;\">To see more from illumin, be sure to follow us on <a href=\"https:\/\/twitter.com\/illuminHQ\" target=\"_blank\" rel=\"noopener\">X<\/a><\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">and <\/span><a href=\"https:\/\/www.linkedin.com\/company\/illuminhq\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> where we share interesting news and insights from the worlds of ad tech and advertising.<\/span><\/p>\n<p><a class=\"twitter-follow-button\" href=\"https:\/\/twitter.com\/illuminHQ?ref_src=twsrc%5Etfw\" data-show-count=\"false\" target=\"_blank\" rel=\"noopener\">Follow @illuminHQ<\/a><script src=\"https:\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p><script src=\"\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"> \u00a0 lang: en_US <\/script><script type=\"IN\/FollowCompany\" data-id=\"1189312\" data-counter=\"right\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile ads provide the ideal opportunity to create tailored ads for targeted audiences. Personalized mobile ads ensure marketers have the biggest impact possible by providing users with engaging and relevant messaging, helping to build and maintain a positive relationship between brands and their audience.\u00a0 Mobile advertising uses features like GPS and smartphone data tracking to [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":18359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[31,19],"tags":[],"class_list":["post-18354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/18354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/comments?post=18354"}],"version-history":[{"count":0,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/18354\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media\/18359"}],"wp:attachment":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media?parent=18354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/categories?post=18354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/tags?post=18354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}