{"id":17537,"date":"2023-11-27T16:09:29","date_gmt":"2023-11-27T20:09:29","guid":{"rendered":"https:\/\/illumin.com\/?p=17537"},"modified":"2025-01-30T06:05:56","modified_gmt":"2025-01-30T11:05:56","slug":"the-best-black-friday-ads-of-2023","status":"publish","type":"post","link":"https:\/\/illumin.com\/insights\/blog\/the-best-black-friday-ads-of-2023\/","title":{"rendered":"The best Black Friday ads of 2023"},"content":{"rendered":"

Black Friday is the biggest retail event of the year. The revenue brought in by this post-Thanksgiving shopping spree\u00a0 is critical for both the advertising industry and the<\/span> retail sector<\/span><\/a>.\u00a0<\/span><\/p>\n

During the 1980s, <\/span>Black Friday<\/span><\/a> really began to take off and since then it has continued to experience year-over-year growth. With the rise of e-commerce<\/a>, sales continued to evolve and <\/span>Cyber Monday<\/span><\/a> was born, becoming almost equally as significant a sales day for some retailers.\u00a0<\/span><\/p>\n

Alongside a weekend of mayhem and ocean-deep savings, it’s not unusual for audiences to see some of the best ads of the year – and these are some of the best from 2023.<\/span><\/p>\n

Walmart\u2019s Mean Girls Black Friday ads<\/span><\/h2>\n

Walmart has released three stellar Mean Girls commercials to celebrate Black Friday this year, each with its own story.\u00a0<\/span><\/p>\n

Jingle Bell Rockin\u2019 – Walmart\u00a0<\/span><\/h3>\n

https:\/\/www.youtube.com\/watch?v=VfX-brlBH18<\/a><\/p>\n

This <\/span>Mean Girls<\/span><\/i> reunion is a masterpiece \u2013 it is both nostalgic and funny, bringing the bright colors of this cult classic film back to life. This commercial hilariously runs through the entire movie\u2019s narrative in under two minutes, highlighting memorable moments, but with a fun Twist.\u00a0<\/span><\/p>\n

Instead of a burn book and rumors, the mean girls and their next generation are focussed on the Black Friday deals coming their way.\u00a0<\/span><\/p>\n

Walmart also released three follow up ads, <\/span>Cady\u2019s Wednesday<\/span><\/i><\/a>, <\/span>Gretchen\u2019s Wednesday<\/span><\/i><\/a>, and <\/span>Karen\u2019s Wednesday<\/span><\/i><\/a>.\u00a0 This series of <\/span>Mean Girls<\/span><\/i> Black Friday ads have been the talk of the ad world for almost a month now, and no one needs to ask why. These ads are clever, funny, and nostalgic \u2013 bringing out the holiday shopping spirit while providing endless shares.\u00a0<\/span><\/p>\n

 <\/p>\n

Black Friday Week is here – Amazon<\/span><\/h3>\n