{"id":17353,"date":"2023-10-30T12:06:53","date_gmt":"2023-10-30T16:06:53","guid":{"rendered":"https:\/\/illumin.com\/?p=17353"},"modified":"2025-01-30T06:06:12","modified_gmt":"2025-01-30T11:06:12","slug":"best-halloween-ads-of-2023","status":"publish","type":"post","link":"https:\/\/illumin.com\/insights\/blog\/best-halloween-ads-of-2023\/","title":{"rendered":"Best Halloween ads of 2023"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Halloween has been growing in recent years, and now sits as the <\/span><a href=\"https:\/\/www.investopedia.com\/ask\/answers\/102714\/how-does-halloween-affect-economy.asp\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">second-biggest retail holiday<\/span><\/a><span style=\"font-weight: 400;\">. Only the <a href=\"https:\/\/illumin.com\/insights\/blog\/inclusive-holiday-advertising\/\">holiday season<\/a> is a bigger income generator. This means that Halloween ads are more important, and more exciting than ever before.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This year advertisers aren\u2019t shying away from creative and ghoulish ads \u2013 showing off their own Halloween spirit. Most 2023 Halloween ads are specifically for seasonal drinks or shows. However, there are also some major players in the candy sector showing off, looking to get themselves inside every trick-or-treater&#8217;s collection.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">The top 5 Halloween ads of 2023<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">These are the top five ads from this year\u2019s spooktacular Halloween lineup.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Reese&#8217;s &#8216;Halloween: Reese&#8217;s Season&#8217;\u00a0<\/span><\/h3>\n<p><iframe title=\"Reese&#039;s &#039;Halloween: Reese&#039;s Season&#039; Song by Breakwater Ad 2023\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/XwV-W-BtGSA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">This catchy song from Breakwater announces the start of <\/span><i><span style=\"font-weight: 400;\">Reese\u2019s Season<\/span><\/i><span style=\"font-weight: 400;\">. Between the great tunes and festive dancing skeletons, this ad does a great job of <a href=\"https:\/\/illumin.com\/insights\/guides\/how-to-catch-attention-in-advertising\/\">grabbing attention<\/a> and getting its audience in the spirit. It&#8217;s also an ideal length, running long enough for the song to get stuck in the audience\u2019s head, but not so long that they lose interest. While the ad sticks to using Reese\u2019s signature brand colors, that\u2019s perfect \u2013 after all, orange is the quintessential color of All Hallows\u2019 Eve.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Google\u2019s #BestPhonesForever: Scary Story\u00a0<\/span><\/h3>\n<p><iframe title=\"#BestPhonesForever: Scary Story\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/VSlccO-mxlE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">This ad hilariously harkens back to campfire traditions of telling scary stories. And what\u2019s scarier than an outdated cell phone? The ad then turns to the future \u2013 showing off Google\u2019s latest feature launch and sending a spooky message to smartphones everywhere: \u201cKeep up or become tomorrow\u2019s campfire story\u201d.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Peacock Halloween 2023<\/span><\/h3>\n<p><iframe title=\"Peacock Halloween Advert 2023\ud83c\udf83\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/1ospvcQDMto?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Halloween is the perfect time of year to watch horror, and Peacock is front and center showing off their new and classic horror movie collection. Most television networks and <a href=\"https:\/\/illumin.com\/insights\/blog\/advertise-on-streaming-services\/\">streaming sites<\/a> show Halloween ads, celebrating the movies and shows of the season. What Peacock has done well is create a coherent and memorable montage. The spot showcases their eye-catching collection for horror fans without overly scaring viewers who may be less inclined, (and not scare them away from the rest of Peacock&#8217;s fall lineup).\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Pop Goes the Reese\u2019s\u00a0<\/span><\/h3>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=pymzyZgUv18\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=pymzyZgUv18<\/a><\/p>\n<p><span style=\"font-weight: 400;\">One of the spookiest toys known to the human race, the jack-in-the-box, is front and center in Reese\u2019s second Halloween ad this season. Instead of catchy tunes, this ad relies on anticipation to grab its <a href=\"https:\/\/illumin.com\/insights\/guides\/attention-advertising\/\">audience&#8217;s attention<\/a>. Just like the other Reese\u2019s ad on this list, this ad has a brilliant use of color and the stop-motion look of the jack-in-the-box is reminiscent of some of the most famous Halloween movies, making it an ideal visual for such a spooky ad.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Dunkin Halloween 2023<\/span><\/h3>\n<p><iframe title=\"Dunkin Halloween Ad\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/N4WMeQseyvY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">This ad takes a different approach from the others on the list. Rather than using visuals, themes, and music to catch the audience&#8217;s attention, it uses narrative. Using a classic narrator, this ad asks the question: \u201cwhy do we do it?\u201d before exploring the fun and exciting things people do to get ready for Halloween. This makes for an easy setup to show off their fall drink lineup \u2013 a lineup that can be as refreshing after a hard afternoon setting up decorations as it is cozy in the latter days of autumn.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Key Takeaways\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Halloween is continuing to grow in popularity (and profitability), making effective advertising more important than ever. Marketers can take advantage of this opportunity by being on theme and showing their spooky side.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>On theme &#8211; <\/b><span style=\"font-weight: 400;\">every ad from this Halloween is colorful, spooky, and fun. The ads carry a whimsical theme that fits the holiday in color scheme, imagery, and audio.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>More fun than scary &#8211;<\/b><span style=\"font-weight: 400;\"> while spooky is the name of the game, the only ad on this list with any potential to scare is Peacock&#8217;s ad celebrating its horror collection. Most Halloween ads aren\u2019t scary or frightening, after all, not everyone likes being frightened. Whether the ads are targeting kids or adults, they put fun at the center rather than fear.\u00a0<\/span><\/li>\n<\/ul>\n<p>Read more on the advertising trends from <a href=\"https:\/\/illumin.com\/insights\/blog\/advertising-trends-from-fall-2023\/\">this Halloween and Fall season<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">To see more from illumin, be sure to follow us on <\/span><a href=\"https:\/\/twitter.com\/illuminHQ\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Twitter <\/span><\/a><span style=\"font-weight: 400;\">and <\/span><a href=\"https:\/\/www.linkedin.com\/company\/illuminhq\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> where we share interesting news and insights from the worlds of ad tech and advertising.<\/span><\/p>\n<p><a class=\"twitter-follow-button\" href=\"https:\/\/twitter.com\/illuminHQ?ref_src=twsrc%5Etfw\" data-show-count=\"false\" target=\"_blank\" rel=\"noopener\">Follow @illuminHQ<\/a><script src=\"https:\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p><script src=\"\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"> \u00a0 lang: en_US <\/script><script type=\"IN\/FollowCompany\" data-id=\"1189312\" data-counter=\"right\"><\/script><\/p>\n<div class=\"micro-cta-wrap pos-relative\"><div class=\"micro-cta-main radius-24 flex pos-relative\"><div class=\"micro-cta-image\"><figure class=\"micro-cta-thumb object-fit pos-relative\"><img decoding=\"async\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2023\/03\/demo_CTA-2.png\" alt=\"micro-cta@2x\" title=\"\"><\/figure><\/div><div class=\"micro-cta-text pos-relative\"><span class=\"optional-text\">Made for marketers<\/span><div class=\"h3\">Learn how illumin can help make your ads great too<\/div><a href=\"https:\/\/illumin.com\/product\/request-a-demo\/\" class=\"button\">Get started!<\/a><\/div><\/div><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Halloween has been growing in recent years, and now sits as the second-biggest retail holiday. Only the holiday season is a bigger income generator. This means that Halloween ads are more important, and more exciting than ever before.\u00a0 This year advertisers aren\u2019t shying away from creative and ghoulish ads \u2013 showing off their own Halloween [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":17355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[31,19],"tags":[113],"class_list":["post-17353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-insights","tag-holiday-advertising"],"acf":[],"_links":{"self":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/17353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/comments?post=17353"}],"version-history":[{"count":0,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/17353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media\/17355"}],"wp:attachment":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media?parent=17353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/categories?post=17353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/tags?post=17353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}