{"id":17044,"date":"2023-09-15T11:59:35","date_gmt":"2023-09-15T15:59:35","guid":{"rendered":"https:\/\/illumin.com\/?p=17044"},"modified":"2025-01-30T06:06:39","modified_gmt":"2025-01-30T11:06:39","slug":"ai-for-creatives-and-content","status":"publish","type":"post","link":"https:\/\/illumin.com\/insights\/blog\/ai-for-creatives-and-content\/","title":{"rendered":"How to use AI for creatives and content"},"content":{"rendered":"

There are several impactful ways to use AI for creatives and content, but there are also ways in which AI should not be used. While this new technology clearly has its dos and don\u2019ts, that shouldn\u2019t scare marketers away.<\/span><\/p>\n

Today, the world of advertising frequently uses artificial intelligence<\/a> for many tasks including data analytics, programmatic buying, and customer service. Marketers already know that AI can improve their campaigns. But AI can also be an exciting tool for ad creatives when used correctly.\u00a0<\/span><\/p>\n

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Content creation<\/span><\/h2>\n

AI has multiple applications in content marketing. It can gather data on audience preferences and optimal content publishing and distribution methods. However, the use of AI in content development and generation is a topic of controversy with companies like <\/span>CNET<\/span><\/a> facing major backlash for using AI to write their content.\u00a0<\/span><\/p>\n

While AI is capable of creating impactful content, the generation of content using this new technology raises legal and ethical concerns. It is important to consider that different audience segments might have strong opinions on the use of AI.\u00a0<\/span><\/p>\n

AI generated content also cannot be copyrighted, which is an important consideration for businesses.\u00a0<\/span><\/p>\n

Even with the controversy, artificial intelligence still has an important use-case for content creation. It can be an incredible way to build strategies, brainstorm ideas, and to rephrase and recycle existing content. AI can also be used as an effective research tool.\u00a0<\/span><\/p>\n

Artificial intelligence has been used by writers for years, the most famous of these tools being Spell Check. Other tools like Grammarly and Frase have also grown in popularity in recent years to help improve self-editing and streamline optimization.<\/span><\/p>\n

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Ad creatives<\/span><\/h2>\n

AI can be a great tool for ideating new creatives<\/a>. Like with content creation, AI should not be used to generate a final image or design in its entirety as one will run into issues with AI generated images and copyright.\u00a0<\/span><\/p>\n

That in mind, the images and designs built by AI tools can be a fantastic way to help the brainstorming process and shouldn\u2019t be shied away from entirely.\u00a0<\/span><\/p>\n

Additionally, AI tools are a fantastic integration for existing editing and image manipulation software. Programs like Photoshop and InDesign use AI in order to remove backgrounds, add effects, and make the image creation process more efficient for their users. <\/span><\/p>\n

This is a fantastic use for AI for creatives, as it cuts down on time and frustration, making the lives of designers incrementally easier \u2013 leaving more time for the creative process and dedicating more brain power to new designs rather than menial tasks.<\/span><\/p>\n

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What to consider when using AI for creatives<\/span><\/h2>\n

As mentioned earlier, AI can still drum up controversy. This means it’s important that marketers use AI in ways that avoid ruffling their audience\u2019s feathers.\u00a0<\/span><\/p>\n

As AI grows, so do the ethical questions surrounding the technology. <\/span>Unesco<\/span><\/a> lists multiple ethical concerns with the use of AI, such as:<\/span><\/p>\n