{"id":16849,"date":"2023-08-14T14:13:20","date_gmt":"2023-08-14T18:13:20","guid":{"rendered":"https:\/\/illumin.com\/?p=16849"},"modified":"2025-01-30T06:06:43","modified_gmt":"2025-01-30T11:06:43","slug":"most-viewed-ads-on-youtube-2023","status":"publish","type":"post","link":"https:\/\/illumin.com\/insights\/blog\/most-viewed-ads-on-youtube-2023\/","title":{"rendered":"Top 5 most viewed ads on YouTube right now (2023)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Advertisers can post their best ads on YouTube and (with the right caption and thumbnail) watch their views and subscribers climb. This makes uploading ads on the video-sharing platform an absolute must for any brand looking to engage and grow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since posting on YouTube is such a great opportunity, there are an overwhelming number of new ads uploaded every single day. Some of these ads fade into the background while others become their very own <a href=\"https:\/\/illumin.com\/insights\/guides\/how-to-catch-attention-in-advertising\/\">viral sensation<\/a>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The quality, content, and shareability of these ads all also play a role in how well they perform on the platform.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Native advertising on YouTube<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">YouTube started in 2005 as a platform to share silly videos. Since then it has grown to be one of the primary sources of video entertainment, online and otherwise.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to being a prime spot to buy <\/span><a href=\"https:\/\/illumin.com\/insights\/guides\/guide-programmatic-advertising\/\"><span style=\"font-weight: 400;\">programmatic<\/span><\/a><span style=\"font-weight: 400;\"> ad space, <\/span><a href=\"https:\/\/www.youtube.com\/intl\/en-GB\/ads\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">YouTube<\/span><\/a><span style=\"font-weight: 400;\"> provides marketers with the opportunity to engage directly with consumers and take advantage of native advertising strategies.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/illumin.com\/insights\/guides\/native-advertising-a-marketers-guide\/\"><span style=\"font-weight: 400;\">Native advertising<\/span><\/a><span style=\"font-weight: 400;\"> is paid advertising where ads match the content, visual feel, and form of their surroundings. The idea is that ads blend in seamlessly with their digital environment, making them more consumable and shareable. In the case of YouTube, this can be as easy as uploading an ad to the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> There was a great example of this in illumin\u2019s <a href=\"https:\/\/illumin.com\/insights\/blog\/best-ads-of-pride-month-2023\/\">Best Pride Ads 2023 article<\/a>, which highlighted Visible Wireless\u2019s \u201cNo Straight Answers\u201d.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=QpzP395xqzg\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=QpzP395xqzg<\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">The top 5 most viewed ads on YouTube<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While there are plenty of powerful, entertaining types of ads on YouTube, these are the top ads on YouTube based on views.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1.\u00a0 Temu &#8211; Shop like a Billionaire\u00a0<\/span><\/h3>\n<p><iframe title=\"Temu App Official Big Game Ad | Shop like a Billionaire\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/6dK4txrV6Ds?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">This af from Temu has managed to rake up 442 million views. This vibrant, catchy ad looks to cement Temu\u2019s place as a go-to online marketplace and Amazon competitor. This ad highlights through a little bit of magic just how easy the app makes it to shop for quality clothes online.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">2. Clash Royale &#8211; The Last Second<\/span><\/h3>\n<p><iframe title=\"Clash Royale: The Last Second (Official Commercial)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/TJryIc0Cwy4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Clash Royale is the first mobile game on this list with 167 million views and counting. This ad does a fantastic job of highlighting the art style, game play, and humor of the game. From mid-battle dancing to some accidental nose-picking, the comedy of this ad is what puts it over the top.\u00a0<\/span><\/p>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">3. Clash of Clans &#8211; Ride of the Hog Riders<\/span><\/h3>\n<p><iframe title=\"Clash of Clans: Ride of the Hog Riders (Official TV Commercial)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/XH3Xu1-cvII?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">With 133+ million views, this mobile game is close behind. The ad is also quite similar, which makes sense as Clash of Clans is the predecessor to Clash Royale. What this ad does differently, though, is focus more on the story in order to give potential players a better idea of what their objectives are in the game.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">4. Christian Dior &#8211; Miss Dior<\/span><\/h3>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=h4s0llOpKrU\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=h4s0llOpKrU<\/a><\/p>\n<p><span style=\"font-weight: 400;\">This ad from Dior with 108+ million views shows just how powerful a strong narrative can be. Natalie Portman\u2019s acting chops are put to work telling a love story and giving the audience a glimpse into the attitudes and feelings this perfume aims to convey. S<\/span><span style=\"font-weight: 400;\">ince you can\u2019t share scent through a screen (yet), Dior relies on visual cues and storytelling to impactfully convey its message.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">5. Staples &#8211; The Sign<\/span><\/h3>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=aYeNHYRJ_Vk\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=aYeNHYRJ_Vk<\/a><\/p>\n<p><span style=\"font-weight: 400;\">Humor, music, dancing, this ad from Staples has worked hard to earn its 106+ million views. The familiar music goes a long way to grab attention and the parody-esque lip-syncing makes this ad un-skippable. This sign-studded music video works to not only fit in amongst other YouTube content but to stand out and snag a share or two as well.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Key Takeaways\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">YouTube is a fantastic way for brands to reach new audiences and take advantage of native advertising strategies. The bestt ads for YouTube are the ones that do exactly that.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Humor is everything &#8211; <\/b><span style=\"font-weight: 400;\">users frequently turn to YouTube for a good laugh and that makes it the perfect platform for humor-filled advertisements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Music makes the heart grow fonder &#8211;<\/b><span style=\"font-weight: 400;\"> familiar or catchy music has always been a staple of advertising and it is just as effective on YouTube.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eye-catching visuals are, well, catchy &#8211; <\/b><span style=\"font-weight: 400;\">From bright colors to beautiful scenery, <a href=\"https:\/\/illumin.com\/insights\/blog\/benefits-of-visual-planning\/\">visually stunning ads<\/a> are more likely to do well on this crowded platform.\u00a0\u00a0<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To see more from illumin, be sure to follow us on <\/span><a href=\"https:\/\/twitter.com\/illuminHQ\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Twitter <\/span><\/a><span style=\"font-weight: 400;\">and <\/span><a href=\"https:\/\/www.linkedin.com\/company\/illuminhq\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> where we share interesting news and insights from the worlds of ad tech and advertising.<\/span><\/p>\n<p><a class=\"twitter-follow-button\" href=\"https:\/\/twitter.com\/illuminHQ?ref_src=twsrc%5Etfw\" data-show-count=\"false\" target=\"_blank\" rel=\"noopener\">Follow @illuminHQ<\/a><script src=\"https:\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p><script src=\"\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"> \u00a0 lang: en_US <\/script><script type=\"IN\/FollowCompany\" data-id=\"1189312\" data-counter=\"right\"><\/script><\/p>\n<div class=\"micro-cta-wrap pos-relative\"><div class=\"micro-cta-main radius-24 flex pos-relative\"><div class=\"micro-cta-image\"><figure class=\"micro-cta-thumb object-fit pos-relative\"><img decoding=\"async\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2023\/03\/demo_CTA-2.png\" alt=\"micro-cta@2x\" title=\"\"><\/figure><\/div><div class=\"micro-cta-text pos-relative\"><span class=\"optional-text\">Journey advertising made easy <\/span><div class=\"h3\">Learn how illumin unlocks the power of journey advertising<\/div><a href=\"https:\/\/illumin.com\/product\/request-a-demo\/\" class=\"button\">Get started!<\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Advertisers can post their best ads on YouTube and (with the right caption and thumbnail) watch their views and subscribers climb. This makes uploading ads on the video-sharing platform an absolute must for any brand looking to engage and grow.\u00a0 Since posting on YouTube is such a great opportunity, there are an overwhelming number of [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":16854,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[31,19],"tags":[142,143],"class_list":["post-16849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-insights","tag-native-advertising","tag-youtube"],"acf":[],"_links":{"self":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/16849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/comments?post=16849"}],"version-history":[{"count":0,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/16849\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media\/16854"}],"wp:attachment":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media?parent=16849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/categories?post=16849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/tags?post=16849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}