{"id":16782,"date":"2023-08-08T10:09:51","date_gmt":"2023-08-08T14:09:51","guid":{"rendered":"https:\/\/illumin.com\/?p=16782"},"modified":"2025-01-30T06:06:44","modified_gmt":"2025-01-30T11:06:44","slug":"get-ahead-with-digital-out-of-home","status":"publish","type":"post","link":"https:\/\/illumin.com\/insights\/blog\/get-ahead-with-digital-out-of-home\/","title":{"rendered":"Get ahead with digital out-of-home"},"content":{"rendered":"

Ads are everywhere and so is digital out-of-home. In many people\u2019s daily routine they will see ads on transit, in airports, on billboards, and on benches. But what DOOH (digital out-of-home), does is take these ads farther \u2013 replacing still images with engaging, digital signage. Times Square is a perfect example of this, with towers of digital signs that capture the imagination of millions of passersby every day.<\/span><\/p>\n

What\u2019s incredible is how this technology continually evolves. Digital ads aren\u2019t new, but DOOH is going farther now with better tracking capabilities and greater efficiency in media buying. Now is the time to hop on the bandwagon, before it’s full.<\/span><\/p>\n

Everything you need to know about digital out-of-home<\/span><\/h2>\n

As technology evolves, DOOH grows and new programmatic capabilities, made possible with AI, let advertisers use DOOH for far more than brand awareness. DOOH has grown to become a channel for activation, and even conversion.\u00a0<\/span><\/p>\n

While DOOH faded into obscurity a little throughout lockdowns over the past couple years (2020-2022), that wasn\u2019t because of a lack of capability, it was due to a lack of movement. After all, ads aren\u2019t effective if they can\u2019t be seen. But with people out and moving again, DOOH is back and <\/span>growing faster than ever<\/span><\/a><\/p>\n

Digital out-of-home technology continues to grow and evolve at a rapid pace. By investing the time in it today, savvy marketers can establish themselves as DOOH experts. This new(ish) frontier is an opportunity to stand out and make a splash.<\/span><\/p>\n

You can find out more about OOH strategy in our <\/span>guide to out-of-home.<\/span><\/a> Also, be sure to take a peek at our other digital out-of-home articles to help get some ideas for your future DOOH ad strategies.\u00a0<\/span><\/p>\n