{"id":16535,"date":"2023-07-12T14:00:49","date_gmt":"2023-07-12T18:00:49","guid":{"rendered":"https:\/\/illumin.com\/?p=16535"},"modified":"2025-01-30T06:06:56","modified_gmt":"2025-01-30T11:06:56","slug":"how-to-take-advantage-of-online-trends","status":"publish","type":"post","link":"https:\/\/illumin.com\/insights\/blog\/how-to-take-advantage-of-online-trends\/","title":{"rendered":"Jump on the bandwagon – how to take advantage of online trends"},"content":{"rendered":"

Online trends are constantly changing and it’s important to stay up to date in order to better target core audiences and niche markets.\u00a0<\/span><\/p>\n

In 2020 houseplants were huge and in the early 2010\u2019s parkour was the big thing. Boy bands made it big in the early 2000\u2019s, before making way for pop punk. <\/span><\/p>\n

Every hobby, interest, or artist has its time to shine, and strong social media marketing knows how to jump on the trends before the train leaves the station.\u00a0<\/span><\/p>\n

Changing interests are a great way to target niche markets and appear fluid and human in a sometimes robotic online space. <\/span><\/p>\n

One way to make sure you\u2019re open to new trends online is to make sure that (in addition to your evergreen social strategy) you have a strategy that can evolve to incorporate trends as they arise.\u00a0<\/span><\/p>\n

Social media is used for socializing\u00a0<\/span><\/h2>\n

When using social media, it’s important to remember the word social. Seeing broader trends and understanding how they relate to your business can be key in joining the conversation, and getting people interested in what you do. <\/span><\/p>\n

\u201cBeing active on social networks is an effective way to stay connected with the latest in your industry\u201d according to Alexandra Morales for <\/span>LinkedIn<\/span><\/a><\/p>\n

Using social media in order to socialize with audience members allows marketers to speak with them on their level and to engage in the way their audience expects.\u00a0<\/span><\/p>\n

When signing into social media, users are expecting to socialize. Depending on the site, they may be looking to network professionally, read updates from friends and family, or laugh at jokes from their peers. <\/span>Engaging with these audiences in the way they are looking to engage is essential for meaningful social media marketing.\u00a0<\/span><\/p>\n

Additionally, following trends can give marketers a substantial edge in the worlds of social media marketing<\/a>. As trends circulate, so too will your content, boosting you in algorithms and introducing you to new audiences.<\/span><\/p>\n

While it’s easy to focus on industry trends, it’s also important to pay attention to social trends as well. What music is your audience posting? What memes do they share? Understanding your audience’s behavior is important, and that includes the digital trends that they engage with.\u00a0<\/span><\/p>\n

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Examples of excellence in social trendsetting<\/span><\/h2>\n

These are some of the most successful trendsetters on social media right now.\u00a0<\/span><\/p>\n

Duolingo\u2019s TikTok<\/span><\/h3>\n
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@duolingo<\/a> <\/p>\n

Taylor tricksey Swift don\u2019t play with my heart erastour swifttok duolingo <\/p>\n

\u266c original sound – mattpermanent<\/a> <\/section>\n<\/blockquote>\n