{"id":16529,"date":"2023-03-12T10:22:43","date_gmt":"2023-03-12T14:22:43","guid":{"rendered":"https:\/\/illumin.com\/?p=16529"},"modified":"2025-01-30T06:08:39","modified_gmt":"2025-01-30T11:08:39","slug":"journey-insider-ep-3-julia-fitzgerald-cmo","status":"publish","type":"post","link":"https:\/\/illumin.com\/insights\/podcasts-webinars\/journey-insider-ep-3-julia-fitzgerald-cmo\/","title":{"rendered":"Journey Insider Episode 3: Julia Fitzgerald, CMO, American Lung Association"},"content":{"rendered":"<p>Join CSO Seraj Bharwani as he discusses transformational journeys in marketing with the ones who paved the way. Stay up to date on industry trends, gain actionable insights based on real campaigns, and discover your own path to marketing success.<\/p>\n<h2 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">Watch Julia Fitzgerald, CMO, American Lung Association<\/h2>\n\r\n    <div class=\"video-popup-trigger\"\r\n         data-video=\"https:\/\/www.youtube.com\/embed\/\">\r\n\r\n        <div class=\"video-thumb\">\r\n            <img decoding=\"async\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2023\/03\/journey-insider-ep3-julia-fitzgerald.png\" alt=\"journey insider episode 3 thumbnail with Julia Fitzgerald, CMO, American Lung Association\" title=\"\">\r\n          <div class=\"play-btn-main flex flex-center\">\r\n\t\t\t  <div class=\"play-btn flex flex-center pos-relative\">\r\n\t\t\t  <div class=\"popup-youtube play-btn-bg flex flex-center\">\r\n\t\t\t\t  <span class=\"diamond\"><\/span>\r\n\t\t\t\t  <span><\/span>\r\n\t\t\t\t  <span><\/span>\r\n\t\t\t\t  <\/div>\r\n\t\t\t  <\/div>\r\n\t\t\t<\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n\r\n    \n<h3>Episode description<\/h3>\n<p><img decoding=\"async\" class=\"wp-image-16532 alignleft\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2023\/03\/Julia-Fitzgerald-CMO-American-Lung-Association-300x300.jpg\" alt=\"\" width=\"210\" height=\"210\" title=\"\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2023\/03\/Julia-Fitzgerald-CMO-American-Lung-Association-300x300.jpg 300w, https:\/\/illumin.com\/wp-content\/uploads\/2023\/03\/Julia-Fitzgerald-CMO-American-Lung-Association-150x150.jpg 150w, https:\/\/illumin.com\/wp-content\/uploads\/2023\/03\/Julia-Fitzgerald-CMO-American-Lung-Association.jpg 500w\" sizes=\"(max-width: 210px) 100vw, 210px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">How does the size of an organization change its approach to business and marketing?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Midsize organizations find themselves in a unique marketing position, able to take advantage of some of the benefits that large organizations have in terms of reach and budget, without all of the ramifications that large businesses often face.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On this episode of The Journey Insider Podcast, we explore the significance of size with Julia Fitzgerald, CMO of the American Lung Association and author of the new book <em><a href=\"https:\/\/www.juliacfitzgerald.com\/book\" target=\"_blank\" rel=\"noopener\">Midsize<\/a><\/em>.<\/span><\/p>\n<h3>Subscribe<\/h3>\n<p>Watch the latest videos, webinars, speeches, product demos, and more on <a href=\"https:\/\/www.youtube.com\/channel\/UC2QruAlRJOJZc_ZClXZNuKg\" target=\"_blank\" rel=\"noopener\">illumin&#8217;s YouTube channel<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join CSO Seraj Bharwani as he discusses transformational journeys in marketing with the ones who paved the way. Stay up to date on industry trends, gain actionable insights based on real campaigns, and discover your own path to marketing success. Watch Julia Fitzgerald, CMO, American Lung Association Episode description How does the size of an [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":15486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[103,19],"tags":[],"class_list":["post-16529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts-webinars","category-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/16529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/comments?post=16529"}],"version-history":[{"count":0,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/16529\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media\/15486"}],"wp:attachment":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media?parent=16529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/categories?post=16529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/tags?post=16529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}