{"id":16489,"date":"2023-07-10T14:06:16","date_gmt":"2023-07-10T18:06:16","guid":{"rendered":"https:\/\/illumin.com\/?p=16489"},"modified":"2025-01-30T06:06:57","modified_gmt":"2025-01-30T11:06:57","slug":"journey-advertising-for-political","status":"publish","type":"post","link":"https:\/\/illumin.com\/insights\/blog\/journey-advertising-for-political\/","title":{"rendered":"The best journey advertising for political campaigns and causes"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When garnering support for political campaigns and causes, it is imperative that marketers look to journey advertising in order to most impactfully target audiences and communicate messages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Organizations, parties, and individuals can take advantage of journey advertising in order to communicate with their target audiences at every stage of the marketing funnel. Causes can market to new audiences and re-engage existing followers in order to make the most impact possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Journey advertising makes it possible to truly get inside the mind of voters, contributors, and supporters to reach them at key moments along their decision making process. It lets you better understand their motivations and deliver to them the messaging that is most effective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This kind of targeting is seen all year round, too, not just during official election campaigns. Charities, foundations, coalitions, and unions use PSAs (Public Service Announcements) all the time in order to reach new audiences and garner support.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Top political ads using journey advertising\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are so many fantastic ads that utilize journey advertising to garner support for their cause, these are just a few of our favorites.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. How to Overload a Circuit<\/span><\/h3>\n<p><iframe title=\"How to Overload a Circuit\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/GLapIiOq__Y?start=15&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">This ad is part of a series of three PSAs called <\/span><a href=\"https:\/\/www.sandyhookpromise.org\/how-to\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Kids Are Not Alright<\/span><\/a><span style=\"font-weight: 400;\">. The series is the Winner of the PR Week Purpose Award for Best Public Awareness. The increasing power of the music combined with strong visuals effectively communicate the impact of digital environments of kids and teens \u2013 and how that impact can lead to depression and acts of violence against themselves or others.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">2. Love Has No Labels<\/span><\/h3>\n<p><iframe title=\"Love Has No Labels | Ad Council\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/PnDgZuGIhHs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">The familiar music and powerful message of this ad work to convey a message of hope, joy, and love. This ad is a fantastic example of how to convey messaging with positivity, even when discussing a serious topic. From gender, to ability, to race, the music and imagery in this ad wonderfully break down barriers and show the beauty of all love.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">3. The Phone or The Road<\/span><\/h3>\n<p><iframe title=\"PSA Nightmares: Soci\u00e9t\u00e9 de L\u2019assurance Automobile du Qu\u00e9bec - The Phone Or The Road\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/PElHauUWL90?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">This powerful ad from the SAAQ, the Soci\u00e9t\u00e9 de l&#8217;assurance automobile du Qu\u00e9bec (Quebec\u2019s automobile and driver licensing authority) is engaging, creative, and impactful. The lighthearted start to the ad works to grab attention and the end works to stun the audience into realizing the dangers of distracted driving. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ad is also a good length, long enough to convey a strong message, but short enough to hold attention the entire way through.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">4. UN Global Compact &#8211; Message From Carl Sagan<\/span><\/h3>\n<p><iframe title=\"UN Global Compact: Message From Carl Sagan Tv Commercial Ad June 2023 Brazil\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/PLiMWq5XuiE?start=100&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">This ad impactfully holds its audiences attention with strong words, symbolic imagery, and a powerful message. The celebrity of Carl Sagan adds intrigue and the idyllic images of animals and childhood create a story that captures imagination and evokes emotions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This ad works to convert \u2013 to convince those already aware of issues to get involved through an impactful emotional call to action.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Journey advertising for political causes\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Journey advertising is an effective tool for understanding your audience and communicating effectively with them throughout their decision making process. No matter the cause or perspective, communicating along a journey creates more impactful opportunities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The desires and level of understanding an audience has will differ at different levels of their journey and it is crucial that advertising is created to match those desires. Strong customer journey mapping lets you advertise impactful and target those desires at every stage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From creating awareness, to encouraging action, political campaigns can greatly benefit from journey advertising.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To see more from illumin, be sure to follow us on <\/span><a href=\"https:\/\/twitter.com\/illuminHQ\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Twitter <\/span><\/a><span style=\"font-weight: 400;\">and <\/span><a href=\"https:\/\/www.linkedin.com\/company\/illuminhq\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> where we share interesting news and insights from the worlds of ad tech and advertising.<\/span><\/p>\n<p><a class=\"twitter-follow-button\" href=\"https:\/\/twitter.com\/illuminHQ?ref_src=twsrc%5Etfw\" data-show-count=\"false\" target=\"_blank\" rel=\"noopener\">Follow @illuminHQ<\/a><script src=\"https:\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p><script src=\"\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"> \u00a0 lang: en_US <\/script><script type=\"IN\/FollowCompany\" data-id=\"1189312\" data-counter=\"right\"><\/script><\/p>\n<div class=\"micro-cta-wrap pos-relative\"><div class=\"micro-cta-main radius-24 flex pos-relative\"><div class=\"micro-cta-image\"><figure class=\"micro-cta-thumb object-fit pos-relative\"><img decoding=\"async\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2023\/03\/demo_CTA-2.png\" alt=\"micro-cta@2x\" title=\"\"><\/figure><\/div><div class=\"micro-cta-text pos-relative\"><span class=\"optional-text\">Journey advertising made easy <\/span><div class=\"h3\">Learn how illumin unlocks the power of journey advertising<\/div><a href=\"https:\/\/illumin.com\/product\/request-a-demo\/\" class=\"button\">Get started!<\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When garnering support for political campaigns and causes, it is imperative that marketers look to journey advertising in order to most impactfully target audiences and communicate messages.\u00a0 Organizations, parties, and individuals can take advantage of journey advertising in order to communicate with their target audiences at every stage of the marketing funnel. Causes can market [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":16491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[31,19],"tags":[],"class_list":["post-16489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/16489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/comments?post=16489"}],"version-history":[{"count":0,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/16489\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media\/16491"}],"wp:attachment":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media?parent=16489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/categories?post=16489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/tags?post=16489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}