{"id":16420,"date":"2023-06-30T13:25:11","date_gmt":"2023-06-30T17:25:11","guid":{"rendered":"https:\/\/illumin.com\/?p=16420"},"modified":"2025-01-30T06:06:58","modified_gmt":"2025-01-30T11:06:58","slug":"best-ads-of-pride-month-2023","status":"publish","type":"post","link":"https:\/\/illumin.com\/insights\/blog\/best-ads-of-pride-month-2023\/","title":{"rendered":"Best ads of Pride Month 2023"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Brand support and corporate sponsorship have become, for better or worse, an integral part of Pride Month celebrations. This year, in particular, that support has been important.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the wake of pressure to separate themselves from Trans visibility and rights, brands are fighting back and showing much needed support to the community this Pride Month. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even just looking up the best Pride month ads is likely to bring up a host of results attacking the LGBT+ community or referring to LGBT+ representation as offensive or controversial. These search results are precisely why these ads are so important.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This year, <\/span><a href=\"https:\/\/www.linkedin.com\/company\/outvertising\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Outvertising <\/span><\/a><span style=\"font-weight: 400;\">is running a campaign to push back against hate and encourage brands to \u201c<\/span><a href=\"https:\/\/www.majorplayers.co.uk\/blog\/2023\/06\/stand-your-ground-pride-2023?source=google.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">stand their ground<\/span><\/a><span style=\"font-weight: 400;\">\u201d, with more than 60 organizations voicing support for both the movement and the LBGT+ community. This support is seen and felt in so many advertisements during Pride Month 2023.\u00a0<\/span><\/p>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">Top 5 Pride ads in 2023<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">These are some of the best Pride month advertising from 2023, in no particular order. From strong allyship to meaningful creatives, <a href=\"https:\/\/illumin.com\/insights\/blog\/effective-campaign-for-pride-month-2023\/\">these ads take a stand<\/a> and stand out.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Levi\u2019s &#8211; How do you show up?<\/span><\/h3>\n<p><iframe title=\"Introducing Pride 2023 | How Do You Show Up? | Levi\u2019s\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/POCpvO4yhn8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Community is everything and being there for your community, even when it&#8217;s difficult is a pillar of the LGBT+ community. Levi\u2019s asks LGBT+ people from around the world: how do you show up for your community? Their answers are both impactful and inspiring. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This ad does a fantastic job of celebrating allyship and togetherness and communicating the importance of doing so, all year long.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Visible Wireless &#8211; No straight answers\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This game show spoof featuring the Old Gays (of TikTok fame) is a hilarious and refreshing ad. Pride is all about celebrating who you are and this video does a fantastic job of doing just that. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although this is a longer ad, this video is fantastically funny and uses that humor to make an impact. The ad\u2019s light-hearted approach packs in culture and critical history, embracing both the spirit and importance of Pride.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Converse &#8211; Proud to be\u00a0<\/span><\/h3>\n<p><iframe title=\"Proud To Be | Converse Pride 2023\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/S8d6gu69X2o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Converse does a fantastic job creating a simple, yet important ad showing just how much there is to be proud of this Pride. With good representation and strong messaging, this clean, understated ad does what it needs to and that simplicity makes it easy to hold the audience\u2019s attention throughout.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">The North Face &#8211; Summer of pride<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For the second year in a row The North Face partners with Drag Queen and environmentalist Pattie Gonia to help make the outdoors more accessible to everyone. In addition to this ad, The North Face is once again going on tour to encourage communities to embrace nature and LGBT+ freedom. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The platform for this ad is also clever. By choosing TikTok, the company targets younger audiences and their use of pronouns in the description does a fantastic job at fully embracing allyship.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">TD &#8211; No stopping<\/span><\/h3>\n<p><iframe title=\"TD Pride 2023: No Stopping\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/kkVe6Kl_Xt8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">TD makes a stand expressing the importance of year round support with their critical initiatives for health, housing, and financial security. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This ad is a masterclass in representation with people of all genders, sexualities, and races represented and celebrated. TD makes an impact with their effective visual storytelling and ongoing commitment to uplifting the community through building financial freedom.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pride Month 2023 produced so many impactful campaigns, and as the year progresses it is so important the momentum isn\u2019t lost and supporting these communities continues. Pride Month may be June, but LGBT+ individuals have so much to be proud of all year long.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Interested in seeing more of the best Pride ads? Check out our take on the best pride advertisements for <a href=\"https:\/\/illumin.com\/insights\/most-viewed-video-ads-pride-2022\/\">2022<\/a> and <a href=\"https:\/\/illumin.com\/insights\/blog\/most-viewed-video-ads-pride-2021\/\">2021<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">To see more from illumin, be sure to follow us on <\/span><a href=\"https:\/\/twitter.com\/illuminHQ\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Twitter <\/span><\/a><span style=\"font-weight: 400;\">and <\/span><a href=\"https:\/\/www.linkedin.com\/company\/illuminhq\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> where we share interesting news and insights from the worlds of ad tech and advertising.\u00a0<\/span><\/p>\n<p><a class=\"twitter-follow-button\" href=\"https:\/\/twitter.com\/illuminHQ?ref_src=twsrc%5Etfw\" data-show-count=\"false\" target=\"_blank\" rel=\"noopener\">Follow @illuminHQ<\/a><script src=\"https:\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p><script src=\"\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"> \u00a0 lang: en_US <\/script><script type=\"IN\/FollowCompany\" data-id=\"1189312\" data-counter=\"right\"><\/script><\/p>\n<div class=\"micro-cta-wrap pos-relative\"><div class=\"micro-cta-main radius-24 flex pos-relative\"><div class=\"micro-cta-image\"><figure class=\"micro-cta-thumb object-fit pos-relative\"><img decoding=\"async\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2023\/03\/demo_CTA-2.png\" alt=\"micro-cta@2x\" title=\"\"><\/figure><\/div><div class=\"micro-cta-text pos-relative\"><span class=\"optional-text\">Made for marketers<\/span><div class=\"h3\">Learn how illumin unlocks the power of journey advertising<\/div><a href=\"https:\/\/illumin.com\/product\/request-a-demo\/\" class=\"button\">Get started!<\/a><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brand support and corporate sponsorship have become, for better or worse, an integral part of Pride Month celebrations. This year, in particular, that support has been important.\u00a0 In the wake of pressure to separate themselves from Trans visibility and rights, brands are fighting back and showing much needed support to the community this Pride Month. [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":16424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[31,19],"tags":[],"class_list":["post-16420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/16420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/comments?post=16420"}],"version-history":[{"count":0,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/16420\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media\/16424"}],"wp:attachment":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media?parent=16420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/categories?post=16420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/tags?post=16420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}