{"id":16334,"date":"2023-06-26T15:00:40","date_gmt":"2023-06-26T19:00:40","guid":{"rendered":"https:\/\/illumin.com\/?p=16334"},"modified":"2025-01-30T06:07:00","modified_gmt":"2025-01-30T11:07:00","slug":"best-paid-social-ads-of-2023-so-far","status":"publish","type":"post","link":"https:\/\/illumin.com\/insights\/blog\/best-paid-social-ads-of-2023-so-far\/","title":{"rendered":"The best paid social ads of 2023 (so far)"},"content":{"rendered":"

This year, paid social<\/a> continues to amaze with unique creatives, fresh perspectives, and interactive posts.\u00a0<\/span><\/p>\n

Social media marketing trends of 2023\u00a0<\/span><\/h2>\n

According to <\/span>Forbes<\/span><\/a>, we can expect to see \u201cmore unpolished content and personalized interactions\u201d in 2023, as well as \u201cmore \u2018bite-sized\u2019 content.\u201d Alongside this quick and witty content, social users can expect to see \u201copen and honest\u201d communications as well as greater transparency \u2013 particularly where it concerns social and environmental impact.\u00a0<\/span><\/p>\n

These trends<\/a> highlight greater shifts in social media use and attitudes of the young adults that largely populate these digital spaces. As has been the case for the past few years, more users are shifting away from longer-form video content towards shorter format platforms, like TikTok. Additionally, more business users are <\/span>shifting away from Twitter<\/span><\/a> with recent developments and towards other platforms like LinkedIn.\u00a0<\/span><\/p>\n

The paid social leaderboard of 2023\u00a0<\/span><\/h2>\n

While there is still time for more entries for 2023\u2019s best-in-show in social, here\u2019s what has caught our attention so far this year.<\/span><\/p>\n

Starbucks – \u201cEnergy That\u2019s Good\u201d\u00a0 Campaign<\/span><\/h3>\n

Starbucks hit it big with this Instagram campaign, jumping on one of the latest post-pandemic trends. The coffee shop giant promoted its new vitamin infused drink, Baya, by partnering with influencers and talking directly to the more health-conscious audience that has arisen in the after-math of the pandemic.\u00a0<\/span><\/p>\n

The bright colors capture attention and the up-beat content from Dancing with the Stars winner, Jordan Fisher is engaging. This ad brilliantly creates brand awareness and encourages new customers to give the chain a try.\u00a0<\/span><\/p>\n

\"Jordan<\/a><\/p>\n

Dove – #DetoxYourFeed Campaign<\/span><\/h3>\n

Dove has long been known for its social campaigns and its #DetoxYourFeed<\/a> campaign is no different. With this social media campaign, this beauty company has bolstered a cause that is sure to resonate with its customers and grab the attention of social media users everywhere. From YouTube to Instagram, this campaign works to bring attention to the potential harm of online social behaviour.\u00a0<\/span><\/p>\n

As more conversations are brought into the limelight regarding the toxicity and mental-health damage that can be caused by social media, Dove is working to create a safer digital world. This ad campaign also works within the awareness stage of the funnel, working to establish Dove as a caring and forward thinking beauty brand. Definitely one of the best paid social ads this year.<\/span><\/p>\n