{"id":16104,"date":"2023-06-12T15:00:08","date_gmt":"2023-06-12T19:00:08","guid":{"rendered":"https:\/\/illumin.com\/?p=16104"},"modified":"2025-01-30T06:07:03","modified_gmt":"2025-01-30T11:07:03","slug":"unique-creatives-in-a-crowded-advertising-landscape","status":"publish","type":"post","link":"https:\/\/illumin.com\/insights\/blog\/unique-creatives-in-a-crowded-advertising-landscape\/","title":{"rendered":"Using unique creatives in a crowded advertising landscape"},"content":{"rendered":"

The world of advertising is crowded – and hey, that\u2019s nothing new. From programmatic, to CTV, to digital \u2013 advertising surrounds us all day, every day. This makes it increasingly difficult to stand out. It also makes it easier for people to tune out ads and simply ignore messaging. There are several ways to compete in this landscape, most notably, by being creative and making unique content.<\/span><\/p>\n

The dictionary definition<\/span><\/a> of creativity may be basic, but it\u2019s a good starting point: \u201cthe ability to produce or use original and unusual ideas.\u201d\u00a0<\/span><\/p>\n

It is this unusual and unique presentation of ideas that makes advertisements stand out. And not just stand out, but spread \u2013 being shared and talked about among audiences that might otherwise let an ad fade into the abyss.\u00a0<\/span><\/p>\n

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Why it matters<\/span><\/h2>\n

There are many reasons to prioritize creativity in your advertising journeys. Most notably, creativity matters because it lets you create unique, eye-catching, and memorable advertising. It lets your brand shine, becoming noteworthy, and, importantly in a digital world, it makes your brand shareable. According to Bruce Rogers recent <\/span>Forbes piece on Ceros<\/span><\/a>, \u201ccreativity is a core attribute of successful marketing.\u201d<\/span><\/p>\n

Creativity comes in many forms and can be difficult to define. It makes answering the question \u201cwhat makes an ad unique\u201d long winded and difficult to answer, but not impossible.\u00a0<\/span><\/p>\n

To make a truly unique ad it is important to know what has been done in the past as well as what is being done now. Thinking outside of the norm and making something that truly stands out. That said, an ad still needs to make narrative sense and fit into the <\/span>customer journey<\/span><\/a>, proving the messaging that your brand needs to move forward.\u00a0<\/span><\/p>\n

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Some of the best creatives in advertising from the past few years<\/span><\/h2>\n

Thankfully, creativity is in full force at brands both big and small. Here are some examples of extremely creative campaigns from years past.<\/span><\/p>\n

OLG – Dream Drop<\/span><\/h3>\n