{"id":15481,"date":"2022-05-01T17:43:51","date_gmt":"2022-05-01T17:43:51","guid":{"rendered":"https:\/\/illumin.com\/?p=15481"},"modified":"2025-01-30T06:08:41","modified_gmt":"2025-01-30T11:08:41","slug":"journey-insider-episode-1-maddy-apsey","status":"publish","type":"post","link":"https:\/\/illumin.com\/insights\/podcasts-webinars\/journey-insider-episode-1-maddy-apsey\/","title":{"rendered":"Journey Insider Episode 1: Maddy Apsey, SVP of Digital Investments, 22Squared"},"content":{"rendered":"<p>Join CSO Seraj Bharwani as he discusses transformational journeys in marketing with the ones who paved the way. Stay up to date on industry trends, gain actionable insights based on real campaigns and discover your own path to marketing success.<\/p>\n<h2 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Type Here...\">Listen to Maddy Apsey, SVP of Digital Investments, 22Squared<\/h2>\n<div id=\"buzzsprout-player-10557884\"><\/div>\n<p><script src=\"https:\/\/www.buzzsprout.com\/1975665\/10557884-from-the-frontlines-of-omnichannel-media-a-22squared-perspective.js?container_id=buzzsprout-player-10557884&amp;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n<h3>Episode description<br \/>\n<img decoding=\"async\" class=\" wp-image-15507 alignleft\" src=\"https:\/\/illumin.com\/wp-content\/uploads\/2022\/05\/Picture4-e1669150590419-300x294.png\" alt=\"Maddy Apsey\" width=\"157\" height=\"154\" title=\"\" srcset=\"https:\/\/illumin.com\/wp-content\/uploads\/2022\/05\/Picture4-e1669150590419-300x294.png 300w, https:\/\/illumin.com\/wp-content\/uploads\/2022\/05\/Picture4-e1669150590419.png 600w\" sizes=\"(max-width: 157px) 100vw, 157px\" \/><\/h3>\n<p>The media business is in upheaval with the emergence of new media currencies, greater addressability, requirements for better consumer privacy and consolidation of audience and data platforms, among others.<\/p>\n<p>Marketers and their agency partners are faced with numerous challenges to achieving profitable growth but also envision opportunities to innovate and gain strategic advantage through partnerships and collaboration.<\/p>\n<p>Explore the media agency perspective on this issue with Maddy Apsey, SVP of Digital Investments at 22Squared, a full-service media agency with offices in Atlanta, GA and Tampa, FL.<\/p>\n<h3>Subscribe<\/h3>\n<p><a href=\"https:\/\/open.spotify.com\/episode\/2ygjn8rol7beI7UrFhgqCk\" target=\"_blank\" rel=\"noopener\">Listen and subscribe<\/a> on Spotify.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join CSO Seraj Bharwani as he discusses transformational journeys in marketing with the ones who paved the way. Stay up to date on industry trends, gain actionable insights based on real campaigns and discover your own path to marketing success. Listen to Maddy Apsey, SVP of Digital Investments, 22Squared Episode description The media business is [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":15486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[103,19],"tags":[],"class_list":["post-15481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts-webinars","category-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/15481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/comments?post=15481"}],"version-history":[{"count":0,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/15481\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media\/15486"}],"wp:attachment":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media?parent=15481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/categories?post=15481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/tags?post=15481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}