Goals, like the ad industry itself, continuously evolve. As we look to the future it only makes sense to take on a brand that fully encompasses the company we have become. Today, we are thrilled to announce that AcuityAds is fully embracing this evolution and the adventure ahead with the new brand it deserves.<\/p>\n
As <\/span>illumin<\/b>, we take on the name of our state-of-the-art journey advertising platform and embrace the future of adtech.\u00a0<\/span><\/p>\n For us, our brand goes far beyond our logo; it is a promise we make to our customers. illumin is a brand that lets us tell our story \u2013 it shows our values, shares our vision, and defines our goals.\u00a0<\/span><\/p>\n illumin is ambitious \u2013 big and bold \u2013 and it represents our very best.\u00a0<\/span><\/p>\n As illumin, and with our customers by our side, we are fast approaching the next phase of advertising. Journey advertising is more than a new category, it is the industry\u2019s future; we are excited to craft it, shape it, and embrace it alongside you.\u00a0<\/span><\/p>\n AcuityAds came to be in 2009, and the name and brand have served us well over the years. As Acuity, we had a simple yet audacious goal: to help advertisers make smarter media buying decisions. For many years our customers put their trust in us to help them find their online audiences.\u00a0<\/span><\/p>\n In 2020 this culminated in the launch of our journey advertising platform, illumin. The platform’s success has grown beyond our expectations. This growth leaves us at a crossroads where we\u2019ve made the difficult decision to leave our Acuity branding behind and fully embrace the potential inherent in both illumin\u2019s technology and the marketing mindset it fuels.\u00a0<\/span><\/p>\n As our solutions have matured, so have we, and our original moniker no longer encompasses everything that we are and everything we are capable of. As illumin, we can reach new customers, and build a marketing engine powered by a brand that is able to grow into the future. illumin gives our brand a purpose; a purpose that ties it to our mission.\u00a0<\/span><\/p>\n With our journey advertising platform, marketers no longer need to stress about silos, cluttered line items, and adtech black boxes. illumin empowers marketers with the ability to plan and execute full journey advertising campaigns from discovery, to engagement, to conversion. illumin\u2019s platform distills these complicated marketing strategies into an intuitive, drag-and-drop interface.\u00a0<\/span><\/p>\n Don\u2019t be afraid to color outside the lines with new and creative technology, on a digital canvas that works the way marketers think. The illumin brand is a promise to continually make decisions from the marketer\u2019s mindset. We are excited to see it grow alongside you, our customers, as we tell stories, find new opportunities, and explore new horizons, together.\u00a0<\/span><\/p>\n Tal Hayek<\/b>, our <\/span>CEO<\/b>, says it best: \u201cAs consumer behavior evolves it\u2019s essential for brands to have a holistic view of their customers\u2019 journeys and the ability to evolve and pivot their campaigns alongside changing consumer behavior. illumin lets marketers engage with their customers in a meaningful way at every touchpoint, whether that be through display advertising, native ads, digital-out-of-home, or many other digital formats in between.\u201d<\/span><\/p>\nSay goodbye to AcuityAds<\/span><\/h2>\n
The future of advertising<\/span><\/h2>\n
Now and into the future<\/span><\/h2>\n