{"id":14152,"date":"2023-02-17T17:08:19","date_gmt":"2023-02-17T17:08:19","guid":{"rendered":"https:\/\/illumin.com\/?p=14152"},"modified":"2026-03-16T11:27:17","modified_gmt":"2026-03-16T15:27:17","slug":"mvva-super-bowl","status":"publish","type":"post","link":"https:\/\/illumin.com\/insights\/mvva-super-bowl\/","title":{"rendered":"Most Viewed Video Ads Super Bowl 2023\u00a0"},"content":{"rendered":"

With the biggest football game of the year behind us<\/a>, it\u2019s time to talk about the most exciting part of the Super Bowl, and no, we\u2019re not talking about Rihanna. Let\u2019s take a look at the most viewed, and most successful ads of this year\u2019s Super Bowl.\u00a0<\/span><\/p>\n

This year saw one of the most viewed games yet. Maybe it was all of the fans tuning in to see Rihanna return to the stage after a lengthy absence, but whatever the draw – it\u2019s no surprise to see viewership in the high millions. Over 36 million households turned on the TV to watch this year\u2019s NFL finale according to <\/span>Marketing Drive<\/span><\/a>. Not to mention, total viewership for the top 15 ad spots was up 28% compared to 2022. With an audience that big – it\u2019s no wonder that a 30-second ad spot was <\/span>reportedly worth $7 million.\u00a0<\/span><\/a><\/p>\n

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Notable Brands and Memorable Faces\u00a0<\/span><\/h2>\n

There were many recognizable faces in this year\u2019s Super Bowl ads and the top 15 most viewed include celebrity appearances from John Travolta, Elton John, Meagan Trainor, Melisa McCarthy, and many more. Not only were the faces familiar, the brands were too.\u00a0<\/span><\/p>\n

As was expected, CPG brands were well represented, with 7 of the top 15 spots going to beer, soda, or recognizable snack brands. Pepsi and Doritos were heavy hitters this year, earning spots 3 and seven on the list. Since Pepsi <\/span>relinquished its decadelong status<\/span><\/a> as the Super Bowl Halftime Show sponsor this past May, it was exciting to see the clever story-telling they brought to the table with their action-packed and hilarious ad featuring Ben Stiller.\u00a0<\/span><\/p>\n

Music was also a huge draw this year, with all of the top 3 ads featuring musical performances. The catchy tunes and famous faces proved to be a success. <\/span>Total viewership for the top 15 ad spots was up 28% compared to 2022. This boost in viewership reinforces the importance of entertaining advertisements that draw on the emotions of potential customers. Here are some of the best Super Bowl commercials for 2023:<\/span><\/p>\n

15 Most Viewed Ads of the 2023 Super Bowl<\/span><\/h2>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Rank<\/b><\/td>\nBrand<\/b><\/td>\nCampaign<\/b><\/td>\nRelease Date<\/b><\/td>\nViews<\/b><\/td>\n<\/tr>\n
1<\/span><\/td>\nBooking.com<\/span><\/td>\nMelissa McCarthy in “Somewhere, Anywhere”<\/span><\/a><\/td>\n1-Feb<\/span><\/td>\n128,040,985\u00a0<\/span><\/td>\n<\/tr>\n
2<\/span><\/td>\nT-Mobile<\/span><\/td>\nNew Year. New Neighbor<\/span><\/a><\/td>\n8-Feb<\/span><\/td>\n59,822,196\u00a0<\/span><\/td>\n<\/tr>\n
3<\/span><\/td>\nDoritos<\/span><\/td>\nJack\u2019s New Angle<\/span><\/a><\/td>\n12-Jan<\/span><\/td>\n58,842,907\u00a0<\/span><\/td>\n<\/tr>\n
4<\/span><\/td>\nRakuten\u00a0<\/span><\/td>\nNot-so Clueless<\/span><\/a><\/td>\n31-Jan<\/span><\/td>\n50,444,611\u00a0<\/span><\/td>\n<\/tr>\n
5<\/span><\/td>\nMichelob Ultra<\/span><\/td>\nNew Member\u2019s Day<\/span><\/a><\/td>\n14-Jan<\/span><\/td>\n45,405,102\u00a0<\/span><\/td>\n<\/tr>\n
6<\/span><\/td>\nGoogle<\/span><\/td>\nFixed on Pixel<\/span><\/a><\/td>\n8-Feb<\/span><\/td>\n42,822,827<\/span><\/td>\n<\/tr>\n
7<\/span><\/td>\nPepsi\u00a0<\/span><\/td>\nGreat Acting or Great Taste?<\/span><\/a><\/td>\n2-Feb<\/span><\/td>\n40,683,168\u00a0<\/span><\/td>\n<\/tr>\n
8<\/span><\/td>\nT-Mobile<\/span><\/td>\nBradley\u2019s Mom Knows Best<\/span>\u00a0\u00a0<\/span><\/a><\/td>\n11-Feb<\/span><\/td>\n40,103,584<\/span><\/td>\n<\/tr>\n
9<\/span><\/td>\nHeineken\u00a0<\/span><\/td>\nShrinking and Drinking\u00a0<\/span><\/a><\/td>\n8-Jan<\/span><\/td>\n38,446,067\u00a0<\/span><\/td>\n<\/tr>\n
10<\/span><\/td>\nPopCorners<\/span><\/td>\nBreaking Good<\/span><\/a><\/td>\n18-Jan<\/span><\/td>\n37,434,115\u00a0<\/span><\/td>\n<\/tr>\n
11<\/span><\/td>\nBud Light<\/span><\/td>\nHold<\/span><\/a><\/td>\n21-Jan<\/span><\/td>\n33,805,430\u00a0<\/span><\/td>\n<\/tr>\n
12<\/span><\/td>\nSkechers<\/span><\/td>\nAll Walks of Life<\/span><\/a><\/td>\n7-Feb<\/span><\/td>\n30,457,167<\/span><\/td>\n<\/tr>\n
13<\/span><\/td>\nSquarespace<\/span><\/td>\nThe Singularity\u00a0<\/span><\/a><\/td>\n30-Jan<\/span><\/td>\n14,949,382\u00a0<\/span><\/td>\n<\/tr>\n
14<\/span><\/td>\nDunkin\u2019<\/span><\/td>\nDrive Thru\u2019 Starring Ben<\/span><\/a><\/td>\n11-Feb<\/span><\/td>\n13,216,580\u00a0<\/span><\/td>\n<\/tr>\n
15<\/span><\/td>\nPringles<\/span><\/td>\nThe Best of Us<\/span><\/a><\/td>\n25-Jan<\/span><\/td>\n11,883,112<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

*Data collected <\/em> from January 8 \u2013 February 15, 2023<\/em><\/p>\n

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Stand-out Ads from 2023\u2019s Big Game<\/span><\/h2>\n