{"id":14122,"date":"2022-12-22T21:23:53","date_gmt":"2022-12-22T21:23:53","guid":{"rendered":"https:\/\/illumin.com\/?p=14122"},"modified":"2025-01-30T06:08:39","modified_gmt":"2025-01-30T11:08:39","slug":"most-viewed-video-ads-world-cup","status":"publish","type":"post","link":"https:\/\/illumin.com\/insights\/most-viewed-video-ads-world-cup\/","title":{"rendered":"Most Viewed Video Ads: World Cup 2022"},"content":{"rendered":"

The World Cup is done and dusted; Lionel Messi finally has his hardware, and we can wait four long years until North America hosts the world\u2019s next generation of soccer (that\u2019s what we\u2019re calling it when you\u2019re here\u2026 more on this later) superstars. No wonder some of the biggest brands clamor to get their logo and messaging into tv and web spots surrounding the event.<\/span><\/p>\n

Large global audience<\/b>\u00a0<\/span><\/h2>\n

The World Cup is one of the most widely watched sporting events in the world and attracts a large global audience. This provides an opportunity for brands to reach a large and diverse group of consumers, both in terms of demographics and geographic location.<\/span><\/p>\n

\u00a0While final numbers are still coming in, billions of football fans across the globe tuned in to this year\u2019s tournament (<\/span>besting 2018 ratings<\/span><\/a>). No wonder some of the biggest brands clamor to get their logo and messaging into tv and web spots surrounding the event.<\/span><\/p>\n

But it\u2019s not just about numbers. There are several other advantages to advertising during an event like the World Cup:<\/span><\/p>\n

Higher engagement<\/h2>\n

The World Cup generates significant media attention and generates high levels of engagement from both fans and non-fans alike. This makes it an attractive platform for brands to engage with consumers and promote their products and services with tongue-in-cheek videos featuring athletes and celebrities with appeal beyond football.\u00a0<\/span><\/p>\n

Increased brand visibility<\/b><\/h2>\n

The World Cup is a high-profile event that is widely covered by media outlets and broadcasters around the world. This can help to increase the visibility of a brand and boost its reputation and awareness among consumers; much like the Super Bowl, it\u2019s an opportunity for global brands to make a big splash with a piece of creative knowing the reach is elevated.<\/span><\/p>\n

Emotional appeal<\/b><\/h2>\n

Many World Cup videos aim to evoke emotions<\/a> in viewers, such as excitement, pride, and joy that are associated with following your country\u2019s team or your favorite athlete. This helps create a positive association with the brand and makes it more appealing to consumers. In turn, the video commercials often feature uplifting music, inspiring messages, or mesmerizing athletic prowess meant to stir up feelings of national pride and unity.<\/span><\/p>\n

The common theme among the most viewed World Cup video ads is high-energy, emotionsl, and comically entertaining chats.<\/span><\/p>\n

 <\/p>\n

Top 10 Most Viewed Video Ads for World Cup 2022*<\/h2>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Rank<\/b><\/td>\nBrand<\/b><\/td>\nCampaign<\/b><\/td>\nRelease Date<\/b><\/td>\nViews<\/b><\/td>\n<\/tr>\n
1<\/span><\/td>\nChipotle<\/span><\/td>\nReal Ingredients for Real Athletes<\/span><\/a><\/td>\nNov-14<\/span><\/td>\n19,796,800<\/span><\/td>\n<\/tr>\n
2<\/span><\/td>\nFrito-Lay<\/span><\/td>\nIs It Called Soccer or Football?<\/span><\/a><\/td>\nNov-15<\/span><\/td>\n13,539,336<\/span><\/td>\n<\/tr>\n
3<\/span><\/td>\nMichelob Ultra<\/span><\/td>\nFoosball Match<\/span><\/a><\/td>\nNov-8<\/span><\/td>\n8,329,900<\/span><\/td>\n<\/tr>\n
4<\/span><\/td>\nFrito-Lay<\/span><\/td>\nLa Selecci\u00f3n Ideal<\/span><\/a><\/td>\nNov-23<\/span><\/td>\n6,291,351<\/span><\/td>\n<\/tr>\n
5<\/span><\/td>\nHyundai<\/span><\/td>\nCheers<\/span><\/a><\/td>\nNov-23<\/span><\/td>\n5,401,746<\/span><\/td>\n<\/tr>\n
6<\/span><\/td>\nHisense<\/span><\/td>\nThe Comeback<\/span><\/a><\/td>\nNov-11<\/span><\/td>\n1,167,400<\/span><\/td>\n<\/tr>\n
7<\/span><\/td>\nLay’s<\/span><\/td>\nThe Moment is Here<\/span><\/a><\/td>\nNov-23<\/span><\/td>\n749,420<\/span><\/td>\n<\/tr>\n
8<\/span><\/td>\nAdidas<\/span><\/td>\nUSMNT<\/span><\/a><\/td>\nNov-17<\/span><\/td>\n684,600<\/span><\/td>\n<\/tr>\n
9<\/span><\/td>\nAT&T<\/span><\/td>\nPose with the Pros<\/span><\/a><\/td>\nNov-4<\/span><\/td>\n628,400<\/span><\/td>\n<\/tr>\n
10<\/span><\/td>\nHeineken<\/span><\/td>\nCheers to All Fans<\/span><\/a><\/td>\nNov-14<\/span><\/td>\n612,771<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

*<\/span>Data collected by AcuityAds\u2019 True Reach\u2122 insights platform from November 4 – December 21, 2022<\/span><\/i><\/p>\n

 <\/p>\n

The stand-out ads of World Cup 2022<\/span><\/h2>\n

Frito-Lay – Soccer vs Football<\/strong><\/h4>\n