{"id":14100,"date":"2022-12-02T17:26:55","date_gmt":"2022-12-02T17:26:55","guid":{"rendered":"https:\/\/illumin.com\/?p=14100"},"modified":"2025-01-30T06:08:40","modified_gmt":"2025-01-30T11:08:40","slug":"most-viewed-video-ads-black-friday","status":"publish","type":"post","link":"https:\/\/illumin.com\/insights\/most-viewed-video-ads-black-friday\/","title":{"rendered":"Most Viewed Video Ads: Black Friday 2022"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/illumin.com\/insights\/blog\/the-true-story-behind-black-friday\/\">Black Friday<\/a> and Cyber Monday are not only some of the biggest shopping days across North America, but they also kick off massive ad buys by retailers and brands alike as they try to stay top of mind in the run-up to the holidays.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Most Viewed Video Ads for Black Friday and Cyber Monday 2022<\/b><span style=\"font-weight: 400;\"> show how different brands and retailers are setting themselves apart from the pack during a more optimistic period of consumer spending. And inexplicably, a focus on dancing to get everyone in the holiday spirit as quickly as possible.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">A cautiously optimistic outlook on holiday shopping<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">McKinsey\u2019s latest <\/span><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/us-holiday-shopping-2022-tis-the-season-to-be-cautiously-optimistic\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Consumer Pulse Survey<\/span><\/a><span style=\"font-weight: 400;\"> gave retailers plenty of hope this holiday season for a couple of key reasons.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Over half of US shoppers are excited to do some holiday shopping this year and have the savings to spend (compared to just 34% feeling excited this time in 2021).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And 56% of these shoppers have started buying early, citing concerns about rising prices before the end of the year and availability of their preferred items after supply chain issues the past two holiday seasons.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And online, the hope was justified. Black Friday and Cyber Monday 2022 exceeded online sales numbers from the previous year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Adobe Analytics, Black Friday and Cyber Monday boasted<\/span><a href=\"https:\/\/techcrunch.com\/2022\/11\/29\/cyber-monday-online-sales\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> online sales of $9.1 billion and\u00a0 $11.3 billion<\/span><\/a><span style=\"font-weight: 400;\">, respectively.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>Top 10 Most Viewed Video Ads for Black Friday and Cyber Monday 2022*<\/h2>\n<table>\n<tbody>\n<tr>\n<td><b>Rank<\/b><\/td>\n<td><b>Brand<\/b><\/td>\n<td><b>Campaign<\/b><\/td>\n<td><b>Release Date<\/b><\/td>\n<td><b>Views<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">1<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Google<\/span><\/td>\n<td><a href=\"https:\/\/www.youtube.com\/watch?v=8LthFAN1BXg\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Buying All Black<\/span><\/a><\/td>\n<td><span style=\"font-weight: 400;\">Nov-17<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8,997,294<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">2<\/span><\/td>\n<td><span style=\"font-weight: 400;\">JCPenney<\/span><\/td>\n<td><a href=\"https:\/\/www.youtube.com\/watch?v=_lFi5YIoBOE\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Black Friday Deals with Penny James &amp; The Shopette<\/span><\/a><\/td>\n<td><span style=\"font-weight: 400;\">Nov-18<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6,094,837<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Famous Footwear<\/span><\/td>\n<td><a href=\"https:\/\/www.youtube.com\/watch?v=MVKNwI8jLfE\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Holiday 2022<\/span><\/a><\/td>\n<td><span style=\"font-weight: 400;\">Nov-3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2,280,947<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">4<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Big Lots<\/span><\/td>\n<td><a href=\"https:\/\/www.youtube.com\/watch?v=_v-xlqqksIA\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">30% Off ALL Trees, Tree Decor, &amp; More!<\/span><\/a><\/td>\n<td><span style=\"font-weight: 400;\">Nov-21<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,576,836<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">5<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Walmart<\/span><\/td>\n<td><a href=\"https:\/\/www.youtube.com\/watch?v=zw4_fxkkRbc\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Walmart Black Friday Deals For Days<\/span><\/a><\/td>\n<td><span style=\"font-weight: 400;\">Nov-2<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,570,023<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">6<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Zales<\/span><\/td>\n<td><a href=\"https:\/\/www.youtube.com\/watch?v=BZ0KgSyk1xY\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Black Friday Specials<\/span><\/a><\/td>\n<td><span style=\"font-weight: 400;\">Nov-3<\/span><\/td>\n<td><span style=\"font-weight: 400;\">392,394<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">7<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Amazon<\/span><\/td>\n<td><a href=\"https:\/\/www.youtube.com\/watch?v=dlZ1wkOFrWQ\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Robocats<\/span><\/a><\/td>\n<td><span style=\"font-weight: 400;\">Nov-25<\/span><\/td>\n<td><span style=\"font-weight: 400;\">166,550<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">8<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Target<\/span><\/td>\n<td><a href=\"https:\/\/www.facebook.com\/video.php?v=540966840834380\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Black Friday Deals<\/span><\/a><\/td>\n<td><span style=\"font-weight: 400;\">Nov-25<\/span><\/td>\n<td><span style=\"font-weight: 400;\">116,000<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">9<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Curacao<\/span><\/td>\n<td><a href=\"https:\/\/www.youtube.com\/watch?v=EwIgJNBVjj8\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Black Friday<\/span><\/a><\/td>\n<td><span style=\"font-weight: 400;\">Nov-21<\/span><\/td>\n<td><span style=\"font-weight: 400;\">102,897<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">10<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Costco<\/span><\/td>\n<td><a href=\"https:\/\/www.facebook.com\/Costco\/videos\/1255633884983688\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Black Friday<\/span><\/a><\/td>\n<td><span style=\"font-weight: 400;\">Nov-25<\/span><\/td>\n<td><span style=\"font-weight: 400;\">32,000<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>*Data collected by AcuityAds\u2019 True Reach\u2122 insights platform from October 15 &#8211; November 29, 2022<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">The stand-out Black Friday ads of 2022<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Google \u2014 Buying All Black<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Google continued their #BlackOwnedFriday series for the third year with an original song from Ludacris and Flo Milli presented in their <\/span><a href=\"https:\/\/smallbusiness.withgoogle.com\/black-owned-friday\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">shoppable video format<\/span><\/a><span style=\"font-weight: 400;\">. The video features over 100 products from more than 70 black-owned businesses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On <\/span><a href=\"https:\/\/blog.google\/outreach-initiatives\/small-business\/black-owned-friday-2022\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google\u2019s blog<\/span><\/a><span style=\"font-weight: 400;\">, Chris \u201cLudacris\u201d Bridges shares that there are now 30% more black-owned businesses in the USA than before the COVID-19 pandemic. The message must resonate as the video was this year\u2019s most viewed Black Friday ad.\u00a0<\/span><\/p>\n<p><iframe title=\"Buying All Black - Ludacris feat. Flo Milli (A Google #BlackOwnedFriday Anthem)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/8LthFAN1BXg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">Amazon \u2014 Robocats<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This year, Amazon channeled many theoretical interactions around the dinner table for their Black Friday ad. The spot features the old-guard, brick-and-mortar crowd participating in a <\/span><i><span style=\"font-weight: 400;\">wrap <\/span><\/i><span style=\"font-weight: 400;\">battle of sorts as they compete via Christmas carol with online shopping advocates from the future.<\/span><\/p>\n<p><iframe title=\"Robocats\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/dlZ1wkOFrWQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">The ad gets heated fast with tongue-in-cheek allusions to \u201cok, boomer\u201d and \u201ctriggering before evolving into \u2026 well, you\u2019ll just have to watch to see how they come to a resolution for <\/span><a href=\"https:\/\/www.tiktok.com\/@amazon\/video\/7168896940741020970?is_from_webapp=1&amp;sender_device=pc&amp;web_id=7171662654561830406\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Cyber Meowday<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">Walmart \u2014 Case of the Mondays<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Walmart\u2019s ad serves as a cast reunion for <\/span><i><span style=\"font-weight: 400;\">Office Space,<\/span><\/i><span style=\"font-weight: 400;\"> where the employees of Initech Corporation learn the blue-branded department store has spread their Black Friday sale over several days and given everyone cause to celebrate the first day of the week.<\/span><\/p>\n<p><iframe title=\"Walmart _Case of the Mondays_ Longform\" src=\"https:\/\/player.vimeo.com\/video\/766631464?dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">The ad is part of a series featuring the Deals for Days adventures of <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=29nO4cQLECI\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Lumbergh<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=aYnm6ajYvDY\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Lawrence<\/span><\/a><span style=\"font-weight: 400;\">, and of course, the real <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=WQG3FBJDLYs\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Michael Bolton<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h3><\/h3>\n<h4><span style=\"font-weight: 400;\">Key takeaways<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dancing for deals?<\/b><span style=\"font-weight: 400;\"> The top 3 most viewed Black Friday 2022 ads featured some fancy footwork. While there\u2019s not enough data to call this a trend, let\u2019s consider it a temperature check given the rosy outlook of retailers and consumers&#8217; steadfast inclination to spend this year.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Back to the mall:<\/b> While online shopping is certainly encouraged, this year\u2019s set of ads certainly had a common thread of in-person interactions. This shopping season presents a more open retail landscape, and the content of these ads mirrors or tries to play on the goodwill created when seeing one another face-to-face.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Read more Most Viewed Video Ads (MVVA) posts:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/illumin.com\/blog\/most-viewed-video-ads-back-to-school-2022\/\"><span style=\"font-weight: 400;\">Back To School 2022<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/illumin.com\/blog\/most-viewed-video-ads-fathers-day-2022\/\"><span style=\"font-weight: 400;\">Father&#8217;s Day 2022<\/span><\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/illumin.com\/blog\/most-viewed-video-ads-mothers-day-2022\/\">Mother&#8217;s Day 2022<\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/illumin.com\/blog\/most-viewed-video-ads-super-bowl-2022\/\"><span style=\"font-weight: 400;\">Super Bowl 2022<\/span><\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/illumin.com\/blog\/most-viewed-video-ads-pride-2022\/\">Pride 2022<\/a><\/li>\n<\/ul>\n<h4><\/h4>\n<h4><span style=\"font-weight: 400;\">Connect with us! <\/span><span style=\"font-weight: 400;\">To see more from illumin, be sure to follow us on <\/span><a href=\"https:\/\/twitter.com\/illuminHQ\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Twitter <\/span><\/a><span style=\"font-weight: 400;\">and <\/span><a href=\"https:\/\/www.linkedin.com\/company\/illuminhq\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> where we share interesting news and insights from the worlds of ad tech and advertising.<\/span><\/h4>\n<p><a class=\"twitter-follow-button\" href=\"https:\/\/twitter.com\/illuminHQ?ref_src=twsrc%5Etfw\" data-show-count=\"false\" target=\"_blank\" rel=\"noopener\">Follow @illuminHQ<\/a><script src=\"https:\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p><script src=\"\/\/platform.linkedin.com\/in.js\" type=\"text\/javascript\"> \u00a0 lang: en_US <\/script><script type=\"IN\/FollowCompany\" data-id=\"1189312\" data-counter=\"right\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The top 10 Black Friday video ads of 2022 show renewed optimism in consumer habits this holiday season and general excitement for shoppers to interact in stores again.<\/p>\n","protected":false},"author":10,"featured_media":14910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[31,19],"tags":[115],"class_list":["post-14100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-insights","tag-black-friday"],"acf":[],"_links":{"self":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/14100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/comments?post=14100"}],"version-history":[{"count":0,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/14100\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media\/14910"}],"wp:attachment":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media?parent=14100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/categories?post=14100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/tags?post=14100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}