{"id":13193,"date":"2021-12-22T20:54:57","date_gmt":"2021-12-22T20:54:57","guid":{"rendered":"https:\/\/illumin.com\/?p=13193"},"modified":"2023-05-12T13:41:39","modified_gmt":"2023-05-12T17:41:39","slug":"most-viewed-video-ads-holiday-season-2021","status":"publish","type":"post","link":"https:\/\/illumin.com\/insights\/most-viewed-video-ads-holiday-season-2021\/","title":{"rendered":"Most Viewed Video Ads: Holiday Season 2021"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Let&#8217;s take a look at the Most Viewed Video Ads for the 2021 Holiday Season! While this is a time to come together with loved ones and reflect on the past year, it is also a time that is inextricably linked to shopping. Last year, retail sales for the holiday season were up by 8.3%, <\/span><a href=\"https:\/\/www.marketingcharts.com\/industries\/retail-and-e-commerce-115351\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">beating predictions<\/span><\/a><span style=\"font-weight: 400;\"> during a global pandemic. Although there are some growing concerns over a new covid variant, consumers are well-accustomed to shopping online and digital advertising <\/span><a href=\"https:\/\/www.thedrum.com\/news\/2021\/12\/06\/digital-advertising-pushes-global-ad-spend-new-heights\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">continues to grow<\/span><\/a><span style=\"font-weight: 400;\"> as a result, meaning that Santa will find no respite during the 2021 Holiday Season.\u00a0<\/span><\/p>\n<div class=\"flourish-embed flourish-bar-chart-race\" data-src=\"visualisation\/8188269\"><script src=\"https:\/\/public.flourish.studio\/resources\/embed.js\"><\/script><\/div>\n<p>&nbsp;<\/p>\n<p><b>Gen Z takes a back seat\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">From an <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=27HrRu8iUu4\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">appearance by Mr. T<\/span><\/a><span style=\"font-weight: 400;\"> to a sonic shout-out to the <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=lNcMCwuBw_E\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Backstreet Boys<\/span><\/a><span style=\"font-weight: 400;\">, the most viewed video ads for the 2021 Holiday Season withdrew from their Gen Z audiences in favor of appealing to older generations that undoubtedly have more purchasing power. This should come as no surprise since millennials represent the<\/span> <a href=\"https:\/\/khoros.com\/blog\/millennial-buying-habits\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">largest adult population<\/span><\/a><span style=\"font-weight: 400;\"> in America, with Gen X following closely behind.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>The demand for digital<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Our <\/span><a href=\"https:\/\/www.acuityads.com\/blog\/2021\/12\/02\/most-viewed-video-ads-black-friday-and-cyber-monday-2021\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2021 Black Friday and Cyber Monday<\/span><\/a><span style=\"font-weight: 400;\"> blog illustrated a tectonic shift toward online shopping<\/span><span style=\"font-weight: 400;\">\u2014the 2021 Holiday Season should prove no different. However, what may come as a surprise is that some adventurous consumers are choosing <em>digital<\/em> gifts as well. Digital items like cryptocurrencies or NFTs (vouchers of authenticity for digital assets like images) could see incr<\/span><span style=\"font-weight: 400;\">eased interest amid a retail landscape still troubled by supply chain issues. Consumers have already spent nearly <\/span><a href=\"https:\/\/www.techspot.com\/news\/92521-consumers-have-spent-nearly-27-billion-nfts-far.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">27$ billion on NFTs<\/span><\/a><span style=\"font-weight: 400;\"> in 2021 alone, with no evidence to suggest a slowdown.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is possible that we could see cryptocurrencies or NFTs on our list in the near future, but the jury is still out. For now, let\u2019s look at who <\/span><i><span style=\"font-weight: 400;\">did<\/span><\/i><span style=\"font-weight: 400;\"> make the cut in our list of the Top 10 Most Viewed Ads for The 2021 Holiday Season.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Top 10 Most Viewed Video Ads for The 2021 Holiday Season<\/b><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Brand<\/b><\/td>\n<td><b>Campaign<\/b><\/td>\n<td><b>Release date<\/b><\/td>\n<td><b>Views<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Dior\u00a0<\/span><\/td>\n<td><a href=\"https:\/\/www.youtube.com\/watch?v=Fngfi-gMsLY\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Atelier of Dreams<\/span><\/a><\/td>\n<td><span style=\"font-weight: 400;\">15-Nov\u00a0<\/span><\/td>\n<td><span style=\"font-weight: 400;\"> 54,757,499<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Samsung<\/span><\/td>\n<td><a href=\"https:\/\/www.youtube.com\/watch?v=lNcMCwuBw_E\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Holiday opens up with Galaxy<\/span><\/a><\/td>\n<td><span style=\"font-weight: 400;\">12-Nov<\/span><\/td>\n<td><span style=\"font-weight: 400;\">49,543,564<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Hobby Lobby<\/span><\/td>\n<td><a href=\"https:\/\/www.youtube.com\/watch?v=aF5qJbr61ao\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Christmas Is What You Make It<\/span><\/a><\/td>\n<td><span style=\"font-weight: 400;\">29-Oct<\/span><\/td>\n<td><span style=\"font-weight: 400;\">32,823,778<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Dick\u2019s Sporting Goods<\/span><\/td>\n<td><a href=\"https:\/\/www.youtube.com\/watch?v=p5QaGchYnyQ\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Table<\/span><\/a><\/td>\n<td><span style=\"font-weight: 400;\">03-Nov<\/span><\/td>\n<td><span style=\"font-weight: 400;\">24,058,098<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Amazon\u00a0<\/span><\/td>\n<td><a href=\"https:\/\/www.youtube.com\/watch?v=TCT4qamQJVc\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bear Hug Betty<\/span><\/a><\/td>\n<td><span style=\"font-weight: 400;\">22-Oct<\/span><\/td>\n<td><span style=\"font-weight: 400;\">21,787,193<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">JD Sports<\/span><\/td>\n<td><a href=\"https:\/\/www.youtube.com\/watch?v=sQ_ljcVXnUI\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WELCOME TO JD STREET<\/span><\/a><\/td>\n<td><span style=\"font-weight: 400;\">06-Nov<\/span><\/td>\n<td><span style=\"font-weight: 400;\">20,412,435<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">HomeGoods<\/span><\/td>\n<td><a href=\"https:\/\/www.youtube.com\/watch?v=RsWnvWMIdsY\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">No Place Like HomeGoods for the Holidays<\/span><\/a><\/td>\n<td><span style=\"font-weight: 400;\">28-Oct<\/span><\/td>\n<td><span style=\"font-weight: 400;\">16,811,941<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Apple<\/span><\/td>\n<td><a href=\"https:\/\/www.youtube.com\/watch?v=S5WaFx8rx54\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Saving Simon<\/span><\/a><\/td>\n<td><span style=\"font-weight: 400;\">24-Nov<\/span><\/td>\n<td><span style=\"font-weight: 400;\">16,410,449<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Aaron\u2019s Rent to Own<\/span><\/td>\n<td><a href=\"https:\/\/www.youtube.com\/watch?v=27HrRu8iUu4\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Aa-Team\u2014Flatscreen Holiday<\/span><\/a><\/td>\n<td><span style=\"font-weight: 400;\">01-Nov<\/span><\/td>\n<td><span style=\"font-weight: 400;\">14,637,905<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Frito Lay<\/span><\/td>\n<td><a href=\"https:\/\/www.youtube.com\/watch?v=9GEavYCfIAs\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">It&#8217;s the Most Wonderful Time of the Year<\/span><\/a><\/td>\n<td><span style=\"font-weight: 400;\">22-Nov<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10,262,440<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">*Data collected by AcuityAds\u2019 True Reach\u2122 insights platform from October 22 &#8211; December 20, 2021<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Stand out ads<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>JD Sports \u2060\u2014 WELCOME TO JD STREET<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This holiday ad from JD Sports, a British sports-fashion retailer, includes an extensive lineup of British celebrities shopping through Oldham Town Centre in England. KSI, Maya Jama, Aitch, Little Simz, Tobi Brown, and Jadon Sancho all make appearances that are sure to draw attention during the 2021 Holiday Season and beyond.\u00a0<\/span><\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/sQ_ljcVXnUI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><b>HomeGoods \u2060\u2014 No Place Like HomeGoods for the Holidays<\/b><\/p>\n<p><span style=\"font-weight: 400;\">While this holiday ad by HomeGoods may seem conventional, it features characters from a Youtube-based web series entitled \u201cHome Sweet HomeGoods,\u201d blurring the line between advertisement and entertainment. HomeGoods also released a <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=yD_VfGD8R2I\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">holiday special<\/span><\/a><span style=\"font-weight: 400;\"> for their web series to offer some background context for what goes on in the 30-second spot.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Apple \u2060\u2014 Saving Simon<\/b><\/p>\n<p><span style=\"font-weight: 400;\">While not the first ad to be shot entirely on an iPhone, Apple\u2019s new holiday ad features Oscar-nominated directors Jason &amp; Ivan Reitman. It is a heartwarming story with a little bit of a twist that captures a lot of emotion during its 3-minute runtime.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Key takeaways\u00a0<\/b><\/p>\n<ul>\n<li aria-level=\"1\"><b>Something for everyone<\/b><span style=\"font-weight: 400;\">: While 4\/10 of the top 10 ads for the 2021 Holiday Season featured children, it is clear that retailers like Samsung and Dior want you to shop for the adults on your list as well\u2060\u2014and get a little something for yourself too.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Warm fuzzies:<\/b> <a href=\"https:\/\/www.acuityads.com\/blog\/2021\/12\/02\/most-viewed-video-ads-black-friday-and-cyber-monday-2021\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Last month\u2019s Black Friday ads<\/span><\/a><span style=\"font-weight: 400;\"> primarily featured promotions over sentiments, but most of the video ads for this month aim to elicit positive emotions rather than talk about deals.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Connect with us!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Did your organization have a holiday campaign? <\/span><a href=\"mailto:leslie.russell@acuityads.com\"><span style=\"font-weight: 400;\">Get in touch<\/span><\/a><span style=\"font-weight: 400;\"> to learn how your video campaigns rank against competitors and how you can capture viewer attention with our proprietary True Reach\u2122 technology.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/go.acuityads.com\/acuityinsights\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sign up for our newsletter<\/span><\/a><span style=\"font-weight: 400;\"> to get more Acuity insights delivered straight to your inbox!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>About True Reach\u2122 insights platform<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Increase total views and time spent on your video campaigns without increasing advertising spend. Our proprietary True Reach\u2122 technology harnesses all publicly available view data to track real-time performance and enable decision-making that optimizes your Share of Attention\u2122.<\/span><\/p>\n<p><a href=\"https:\/\/www.acuityads.com\/attention-advertising\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Learn more.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s take a look at the Most Viewed Video Ads for the 2021 Holiday Season! While this is a time to come together with loved ones and reflect on the past year, it is also a time that is inextricably linked to shopping. Last year, retail sales for the holiday season were up by 8.3%, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":15008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[31,19],"tags":[],"class_list":["post-13193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/13193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/comments?post=13193"}],"version-history":[{"count":0,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/13193\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media\/15008"}],"wp:attachment":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media?parent=13193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/categories?post=13193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/tags?post=13193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}