{"id":13169,"date":"2022-03-24T19:59:26","date_gmt":"2022-03-24T19:59:26","guid":{"rendered":"https:\/\/illumin.com\/?p=13169"},"modified":"2023-08-14T08:51:33","modified_gmt":"2023-08-14T12:51:33","slug":"most-viewed-video-ads-cryptocurrency","status":"publish","type":"post","link":"https:\/\/illumin.com\/insights\/blog\/most-viewed-video-ads-cryptocurrency\/","title":{"rendered":"Most Viewed Video Ads: Cryptocurrency"},"content":{"rendered":"

Crypto has become wildly popular in 2022, going from a topic for niche internet subcultures to a subject of serious debate for both retail and professional investors in just a few years time. Yet despite all of this attention, crypto advertising is still tightly regulated in many parts of the world, including North America. In response to the many restrictions, advertisers have gotten creative with their marketing tactics: they\u2019ve turned to influencer marketing, brand-level partnerships and even new technologies like AR to get their message to the world<\/span>\u2014<\/span>with great success. Our list of the Most Viewed Video Ads for Crypto highlights some of these successes.\u00a0\u00a0<\/span><\/p>\n

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Crypto 101<\/b><\/h5>\n

Cryptocurrency, also simply called \u2018crypto\u2019 is the umbrella term for any virtual or digital currency that uses cryptography to secure its transactions and is not reliant on any central authority such as a bank or government. \u201cCurrency of the future\u201d to some and \u201csuspicious fraud\u201d to others, crypto is unique because it works through an anonymous public ledger system called a blockchain. This blockchain collects data together into \u201cblocks\u201d and copies of these blocks are transmitted to every other computer in the network. This means that if one person tries to alter their own copy of the records to add funds to their account, other computers will immediately recognize a discrepancy. The true power of cryptocurrency is that it allows for seamless, anonymous digital transactions; it is essentially a tamper-proof financial system that regulates itself through crowdsourcing, protected from government instability and inflation.\u00a0<\/span><\/p>\n

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Why Crypto advertising matters\u00a0<\/b><\/h5>\n

With Tesla <\/span>accepting Bitcoin<\/span><\/a> as payment in 2021 and payment processors like Visa, Mastercard and Paypal working towards <\/span>normalizing the use of crypto<\/span><\/a> on their platforms, there is no doubt that cryptocurrencies are here to stay\u2014at least for the foreseeable future. Amid worries of increasing inflation and rising prime interest rates in North America, it is no surprise that just about everyone is talking about crypto. And consumers have a lot to choose from\u2014as of March 2022 there are 18,000 cryptocurrencies in existence (Source: <\/span>Investopedia<\/span><\/a>). There is a tremendous opportunity for brands in the crypto business to turn their company into a household name, provided they can create the right messaging and capture the attention of crypto enthusiasts in an ever increasingly crowded marketplace.\u00a0<\/span><\/p>\n

With that being said, let’s look at our list of the Most Viewed Video Ads for Crypto over the last year.<\/span><\/p>\n

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Most Viewed Video Ads: <\/b>Cryptocurrency<\/b><\/h4>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Rank<\/b><\/td>\nBrand<\/b><\/td>\nCampaign<\/b><\/td>\nRelease date<\/b><\/td>\nTotal views<\/b><\/td>\n<\/tr>\n
1<\/span><\/td>\nCrypto.com<\/span><\/td>\nFortune Favours the Brave<\/span><\/a><\/td>\n10\/28\/2021<\/span><\/td>\n87,196,596<\/span><\/td>\n<\/tr>\n
2<\/span><\/td>\nFTX<\/span><\/td>\nDon\u2019t Miss Out<\/span><\/a><\/td>\n02\/13\/2022<\/span><\/td>\n58,735,001<\/span><\/td>\n<\/tr>\n
3<\/span><\/td>\nCrypto.com\u00a0 \u00a0\u00a0<\/span><\/td>\nMoment of Truth<\/span><\/a><\/td>\n02\/11\/2022<\/span><\/td>\n43,659,939<\/span><\/td>\n<\/tr>\n
4<\/span><\/td>\neToro<\/span><\/td>\nFlying Your Way<\/span><\/a><\/td>\n02\/08\/2022<\/span><\/td>\n18,199,928<\/span><\/td>\n<\/tr>\n
5<\/span><\/td>\nCrypto.com<\/span><\/td>\nPSG Partnership: What\u2019s your game plan?<\/span><\/a><\/td>\n09\/09\/2021\u00a0<\/span><\/td>\n12,355,000<\/span><\/td>\n<\/tr>\n
6<\/span><\/td>\nCrypto.com<\/span><\/td>\nTwitch Rivals Partnership<\/span><\/a><\/td>\n11\/03\/2021\u00a0<\/span><\/td>\n2,900,000<\/span><\/td>\n<\/tr>\n
7<\/span><\/td>\nFTX<\/span><\/td>\nTom Brady is In. Are you?<\/span><\/a><\/td>\n09\/08\/2021\u00a0<\/span><\/td>\n1,806,292<\/span><\/td>\n<\/tr>\n
8<\/span><\/td>\nBinance<\/span><\/td>\nBreakfast Binance Card<\/span><\/a><\/td>\n05\/30\/ 2021\u00a0<\/span><\/td>\n1,800,000<\/span><\/td>\n<\/tr>\n
9<\/span><\/td>\nCrypto.com<\/span><\/td>\nDerivatives Race<\/span><\/a><\/td>\n03\/04\/2021\u00a0 \u00a0<\/span><\/td>\n1,600,000<\/span><\/td>\n<\/tr>\n
10<\/span><\/td>\nCrypto.com<\/span><\/td>\nTry on the new UFC fight kit with our Instagram AR filter<\/span><\/a><\/td>\n07\/08\/2021\u00a0<\/span><\/td>\n1,500,000<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
*Data collected by AcuityAds\u2019 True Reach\u2122 insights platform from February 7th 2021 – March 23rd 2022\u00a0<\/span><\/h6>\n

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Key insights<\/b><\/h4>\n
1. Targeting investors with financial FOMO<\/b><\/h5>\n

Utilizing the fear of missing out is a well-established tactic employed all across the advertising spectrum, but it seems to be a mainstay of crypto advertising. The second ad in our list is a great example of this trend, as it is even titled \u201cDon\u2019t miss out\u201d. Given that some experts believe that Bitcoin could <\/span>surge to $100,000<\/span><\/a> this year, it\u2019s entirely possible that the fear of missing out is completely warranted in this case.\u00a0<\/span><\/p>\n

2. Featuring the best and brightest of celebrity influencers<\/b><\/h5>\n

Almost all of the ads in our top ten list featured some kind of celebrity or influencer, indicating how important influencer marketing has become to crypto brands. The caliber of celebrities that are featured in crypto advertising, such as basketball star Lebron James and movie star Matt Damon also gives credence to the idea that there is a lot of money to be made in cryptocurrency.\u00a0<\/span><\/p>\n

3. Adopting new marketing tactics<\/b><\/h5>\n

From Twitch partnerships<\/a> to AR filters<\/a>, many Crypto brands are more than willing to adopt new marketing tactics in order to get their message across. This is partly due to the strict regulations around crypto advertising, but it also demonstrates that Crypto brands can still capture audience attention without going through the more \u201ctraditional\u201d channels of advertising like television and radio.<\/span><\/p>\n

 <\/p>\n

Are you considering crypto advertising?\u00a0<\/b><\/h4>\n

If you\u2019ve been following the ads in our list, you know that the rules and regulations surrounding crypto advertising can be difficult to navigate, no matter the size of your business. Find out how illumin\u2122 can help you navigate the crypto landscape and target, engage and convert online consumers like never before.\u00a0<\/span><\/p>\n

Book a demo\u00a0<\/b><\/a><\/p>\n

 <\/p>\n

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 <\/p>\n

About True Reach\u2122 insights platform<\/b><\/h4>\n

Increase total views and time spent on your video campaigns without increasing advertising spend. Our proprietary <\/span>True Reach<\/span>\u2122<\/b><\/a> technology harnesses all publicly available view data on social platforms to track real-time performance and enable decision-making that optimizes your Share of Attention\u2122.\u00a0<\/span><\/p>\n

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Connect with us!<\/b><\/h5>\n

Sign up for our newsletter<\/span><\/a> to get more Acuity insights delivered straight to your inbox!<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Crypto has become wildly popular in 2022, going from a topic for niche internet subcultures to a subject of serious debate for both retail and professional investors in just a few years time. Yet despite all of this attention, crypto advertising is still tightly regulated in many parts of the world, including North America. In […]<\/p>\n","protected":false},"author":5,"featured_media":14887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[31,19],"tags":[],"class_list":["post-13169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-insights"],"acf":[],"_links":{"self":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/13169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/comments?post=13169"}],"version-history":[{"count":0,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/posts\/13169\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media\/14887"}],"wp:attachment":[{"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/media?parent=13169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/categories?post=13169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/illumin.com\/wp-json\/wp\/v2\/tags?post=13169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}