As a cocktail sponsor, we had the opportunity to connect with attendees in a more personal setting, creating space for meaningful conversations both professionally and beyond, with some of the industry’s leading voices.

Featuring insights from illumin’s Seraj Bharwani (CSO), Campbell University’s Vincent Benbenek (CMO), and GDS Groups’ Adam Burns, the event sparked valuable conversations and connections across the industry. The discussion explored how AI is reshaping growth, with a clear takeaway: in an AI-driven landscape, influence is what sets brands apart.

Thank you to GDS and everyone who attended, we’re grateful for the conversations, connections, and perspectives shared.

Check out the panel video from our YouTube channel below:

At the Marketing Innovation Summit during Miami Race Week, hosted by Aston Martin, industry leaders explored what it takes to create meaningful brand engagement.

Meghan Shookman, VP of Brand Marketing at Olipop, joined us to share how strategic partnerships are driving real growth and loyalty.

The conversation was moderated by our very own Seraj Bharwani, Chief Strategy Officer at illumin.

Check out the full dynamic session on the future of brand strategy:

Brands like Target, Mondelez, Lenovo, Steve Madden, Amazon, Macy’s, and more, met to discuss how they are working to redefine how marketers approach engagement and loyalty. illumin was proud to be a part of such an incredible event. We attended the Brand Innovators  VIP Dinner at the Empire Room at Mastro’s in New York on Monday, January 13, and participated in The Future of Retail and Media: Trends and Innovations Roundtable.

Our own Chief Strategy Officer, Seraj Bharwani also moderated a must-see Fireside Chat the same day: Boundary-Free Marketing: Adapting to Modern Consumer Behavior, featuring the insightful Sarah Crockett, Chief Marketing Officer at DSW.

This event was one of two exciting events we attended in January and an excellent way to kick off the year. We can’t wait to see what else Brand Innovators has in store for 2025.

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Retail Media (RM) has experienced unprecedented growth over the past few years. While Amazon has grown the most, it isn’t the only business that stands to benefit from this boom. So far, traditional retailers’ growth has come mainly from repurposed marketing budgets, which were used to test the value of retail media. CES was an amazing chance to dive deeper into the true potential of RM growth. 

illumin’s CSO, Seraj Bharwani, took this opportunity by storm, discussing the hard-learned lessons from initial test programs and guiding advertising media investments for 2025. 

What an incredible first event of 2025. We look forward to many more throughout the year, sharing insights and taking the time to dive into the topics that matter most to marketers.

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We were thrilled to participate in so many engaging discussions about key issues facing the advertising industry. Our very own Seraj Bharwani moderated the In Search of Category Entry Points for Brand Growth panel on October 7. This panel also included incredible conversations with Diya Basu, Director of Digital, Content, and Influencer Marketing at the American Dairy Association, and Jonathan Scarpetta Forero, Media Director at PepsiCo Mexico. 

Our entire team had an amazing time with BI and this event made Advertising Week 2024 one to remember. We can’t wait to see what incredible insights we can garner next time.

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The three-day event was filled with game-changing discussions about growth and scalability, including insights from our very own Seraj Bharwani, who moderated the One Click from Inspiration to Action panel on June 5. This panel also included an incredible conversation with Cynthia Kleinbaum, Chief Marketing Officer at MoneyLion. 

Brand Innovators always puts on an amazing event and this one was no exception. We will see you at the next one for even more exciting insights.  

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Our own Seraj Bharwani moderated the Building a Strong Brand in Chicago panel in the afternoon. This panel included the Director of Marketing at Farmer’s Fridgem, Liz Mella, Sr. Director of Brand Marketing at Simple Mills, Ashley Nazarian Findlay, Manager of Global Sponsorship Activation Market and Community Innovation at United Airlines, Derek Russell, and the Manager of Advertising & Social Media Content at United Airlines Mike Wolf. 

Panelists dove into everything brand and discussed some of their core marketing challenges. They cracked a window into their strategy, sharing brilliant insight into how they’re building a legacy for their businesses. 

As always Brand Innovators put on an amazing event – we can’t wait for the next one! 

To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Follow @illuminHQ

Made for marketers

Learn how illumin unlocks the power of journey advertising